Connect Klaviyo to BigQuery
Connect Klaviyo to BigQuery with Coupler.io to warehouse campaign, flow, and segment performance data at scale. Run SQL-based analysis across your full marketing history and automate refreshes on your own schedule, no coding required.
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What data you can export from Klaviyo?
Categories:
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Metrics analyticsProvides a high-level view of account-wide activity by aggregating event data (counts, sums, and unique users) over time. It is best for tracking total volume and growth for any standard or custom event, such as "Placed Order" or "Opened SMS".
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Campaign performance reportProvides aggregated performance data for your campaigns over a selected date range. It supports both standard and custom metrics, returning key statistics (such as delivered, opens, clicks, conversions, and revenue) grouped by campaign and optional dimensions for deeper breakdowns.
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Segment performance reportProvides aggregated performance data for your segments over a selected date range. Returns key statistics (such as total members, members added, members removed, and net member changes) grouped by segment. Data can be viewed as totals or split by time intervals (hourly, daily, weekly, monthly).
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Flow performance reportProvides aggregated performance data for your flows over a selected date range. It supports both standard and custom metrics, returning key statistics (such as delivered, opens, clicks, conversions, and revenue) grouped by flow and optional dimensions for deeper breakdowns. Data can be viewed as totals or split by time intervals (hourly, daily, weekly, monthly).
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Forms performance reportProvides aggregated performance data for your forms over a selected date range. Returns key statistics (such as views, submits, submit rate, and form closures) grouped by form. Data can be viewed as totals or split by time intervals (hourly, daily, weekly, monthly).
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CampaignsThe central hub for managing your one-time marketing sends. You can retrieve details on message content, recipient estimates, and settings for various channels, including enhanced controls for push notification badges.
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ProfilesA comprehensive directory of your individual customers. Beyond basic contact info, these records now include predictive analytics (like churn risk), consent history for email and SMS, and associated mobile push tokens.
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FlowsYour library of automated customer journeys triggered by specific actions or dates. This section allows you to manage automation logic and retrieve details on the specific messages and actions contained within each flow.
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SegmentsDynamic groups of profiles defined by specific conditions or criteria. Segments automatically update as profiles meet or no longer meet the defined rules, allowing you to target the right audience for campaigns and flows.
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FormsCustomizable sign-up forms and pop-ups used to capture visitor information and grow your subscriber lists. You can retrieve form configurations, targeting rules, and submission data to analyze lead generation performance.
All-in-one tool for Klaviyo data exports and analytics
Export Klaviyo campaign, flow, and profile data into BigQuery and combine it with sales or ad spend data from other platforms. Build a unified warehouse dataset that connects email performance to downstream revenue.
Shape campaign, segment, and flow data into BigQuery-optimized tables before loading. Apply filters and rename columns so your warehouse schema stays clean and ready for SQL queries from the start.
Keep BigQuery tables synchronized with Klaviyo through automated refreshes running monthly, daily, hourly, every 30 minutes, or every 15 minutes. Choose the cadence that matches your campaign reporting needs.
Leverage Coupler AI integrations to connect your Klaviyo warehouse data to AI tools. Ask plain-language questions about campaign and flow performance without writing a single SQL query.
Why connect Klaviyo to BigQuery - real life cases
Cross-channel email and ad performance analysis
Join Klaviyo campaign and flow revenue with ad spend data in BigQuery to see the full picture of what drives purchases. Run SQL to compare email-attributed revenue against paid channels and reallocate budget accordingly.
Historical campaign and flow trend analysis
Warehouse years of Klaviyo campaign and flow performance in BigQuery beyond what the platform shows natively. Query long-term open, click, and conversion trends to spot fatigue and refresh messaging before performance drops.
Segment and audience growth tracking
Store segment membership history in BigQuery to analyze how your audience grows or shrinks over time. Use SQL to identify which segments convert best and where list growth is stalling.
Multi-store or multi-brand marketing consolidation
Warehouse Klaviyo data from multiple accounts or brands into one BigQuery dataset. Compare campaign and flow performance side by side using SQL instead of stitching together separate exports.
How to connect Klaviyo to BigQuery
Step 1. Connect to your Klaviyo account and select the data to export
30 seconds
Step 2. Organize data using transformation options such as filters, column management, aggregation, etc.
30 seconds
Step 3. Connect your BigQuery project and specify where to load your data
30 seconds
Step 4. Schedule data refresh to automate data flow from Klaviyo to BigQuery
10 seconds
Automate data exports with the no-code Klaviyo BigQuery integration
Connect similar Marketing apps and get data in minutes
Quick start with Marketing dashboard templates
Klaviyo analytics dashboard
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Email marketing analytics dashboard for Klaviyo
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Klaviyo email campaign performance dashboard for Shopify store
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No such template is available yet.
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Talk to AI about your Klaviyo data
Campaign and flow data can go further than your warehouse. Coupler AI integrations send the same Klaviyo export to Claude, Gemini, or ChatGPT, so your team can ask questions in plain language instead of writing SQL.
You can also skip external tools entirely. Coupler.io's AI Agent lets you ask questions about your Klaviyo data right inside the platform. It runs on the Analytical Engine, which queries your data, checks the math, and delivers accurate answers.
Examples of questions you can ask about Klaviyo data:
You can also skip external tools entirely. Coupler.io's AI Agent lets you ask questions about your Klaviyo data right inside the platform. It runs on the Analytical Engine, which queries your data, checks the math, and delivers accurate answers.
Examples of questions you can ask about Klaviyo data:
- "Which flows generated the most revenue per recipient last quarter?"
- "Compare segment growth rates across our top five audiences this year"
- "Which campaigns had the highest open rates but the lowest click-through?"
- "Show me form submission trends by page over the past six months"
Your data is secured by industry standards
SOC 2 Type IICertified
Google CloudCertified
GDPRCompliant
HIPAACompliant
Connect data from Klaviyo to alternative destinations
Frequently asked questions
You connect Klaviyo to BigQuery in Coupler.io in three steps: authorize Klaviyo, choose the data you need, and set a schedule. Coupler.io creates the tables on the first run and keeps them updated automatically, with no code.
No, Coupler.io is the BigQuery integration built for business teams, not data teams, so you connect Klaviyo to BigQuery without SQL, Python, or a data engineer.
Yes, the first sync pulls your entire Klaviyo campaign, flow, and profile history into BigQuery, and every run after that keeps it up to date. You start with the complete record, not just data from today forward.
You choose the schedule. Coupler.io refreshes Klaviyo data in BigQuery automatically, as often as your plan allows.
Yes, Coupler.io can blend Klaviyo with your other platforms before the data lands. Join Klaviyo campaign and flow revenue with ad spend and see the full picture of what drives purchases.
BigQuery is a destination on every Coupler.io plan, not a paid add-on and not locked behind a higher tier.
The simplest way to get Klaviyo into BigQuery is a no-code connector: connect the account, pick your fields, set a schedule, and BigQuery fills itself. Coupler.io does this for Klaviyo plus 400+ other sources.
Yes, Coupler.io is SOC 2 Type II certified and writes directly into your own BigQuery project, so your data stays in your warehouse.
Send Klaviyo data to BigQuery and you're able to decide which flows and campaigns to double down on by tracking revenue per recipient, spot declining segments early, and join email performance with sales data for full-funnel attribution.
