Google Analytics 4 to BigQuery

Automate the GA4 to BigQuery Integration

Set up automated GA4 data exports into your data warehouse. Pull data on a schedule you choose, with no coding required.

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Why integrate Google Analytics 4 with BigQuery

Get more out of your data

Fetch GA4 reports with the set of dimensions and metrics that make the most sense for you. Import Google Analytics 4 to BigQuery and bring all these reports directly into your data warehouse. Clean the data, aggregate it, find correlations, build forecasting models, and a lot more with advanced BigQuery functions. You don’t need to worry about working with outdated data again.

Consolidate all data in a data warehouse

Integrate GA4 with BigQuery and set up further data imports from the apps you use. Pull all business analytics into a single project to retrieve more insightful information every time you run a query. Connect your website analytics with the data from a CRM, advertising platforms, accounting or time-tracking tools, and more. Make BigQuery a single source of truth for your business.

Fuel dashboards and reports

Leverage the GA4 to BigQuery integration to bring all your vital analytics into a data warehouse. Plug that data into data visualization tools, taking advantage of native integrations with Looker and Looker Studio, or opting for the likes of Tableau. Build extensive dashboards or populate recurring reports automatically. Update your data automatically on the schedule that works best for you.

What data can you export with this GA4 - BigQuery integration

01. Ad campaign stats

Monitor how your advertising performs by pulling all the relevant data from Google Analytics 4 to BigQuery. Complement it with the ads data pulled from Facebook, LinkedIn, or Google ads and compare various advertising channels with ease. Monitor how each campaign performs or look at each channel as a whole. Calculate the key metrics, such as CPC, ROI, LTV, and more.

02. Events

Set up a GA4 to BigQuery integration to bring the aggregated events data into your tables. Monitor how conversions shape up over time. Evaluate various experiments with clear, easily queriable data. Build up entire product funnels, refresh them on schedule and load the data into dashboards. Pull up accounts meeting certain criteria and serve them a personalized offer.

03. Website traffic

Reproduce various GA reports on website visitors with an automated GA4 to BigQuery integration. Collect sessions, traffic sources, landing pages, bounce rates, and a lot more. Track the performance of your content, find the top performers, and figure out what works best for your audience. Analyze how users jump from one page to another and optimize your funnels in an informed way.

04. And a lot more

Pull dozens of other metrics and dimensions from Google Analytics 4 and combine them freely into meaningful reports. Fetch audience demographics, referrers, first-user statistics, online store analytics, search terms, and more.

How to integrate GA4 with BigQuery

  1. Step 1. Pick Google Analytics 4 as a source for your data and connect your Google account
    30 seconds
  2. Step 2. Decide on the metrics and dimensions for your import
    30 seconds
  3. Step 3. Set up BigQuery as a data destination and choose where to import the data
    2 minutes
  4. Step 4. Specify the schedule for data refreshes
    30 seconds
  5. Step 5. Save and run the importer
    5 seconds

Why set up a GA4 to BigQuery integration with Coupler.io

Working with BigQuery, you understand the importance of automating your data flows at all costs. It saves you time and ensures that the data you work with is always meaningful and up-to-date. Arguably the most efficient way to integrate GA4 with BigQuery is with the use of Coupler.io.


Coupler.io allows you to pick the metrics and dimensions that matter to you and import them automatically into your BigQuery tables. It takes five minutes to set up in a no-code environment and the importers will run according to the schedule you choose - monthly, daily, hourly, or even every 15 minutes.


Focus on your analysis while Coupler.io takes care of the rest. Sign up for a free 14-day trial and try out the platform yourself.


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"Coupler.io automatically imports the full dataset you need and it refreshes it completely on any schedule you want. No triggers necessary. And the best of all, the team is very supportive.

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"The integrations are easy to set up and automate, my colleagues think I'm a genius, but it's really Coupler.io that is doing the heavy lifting.

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