Export Facebook Ads data to Google Sheets

With just a few clicks, you’ll get your Facebook Ads data in spreadsheets to track the performance of your advertising campaigns. Use the connection of Facebook Ads to Google Sheets to simplify your data analysis and reporting process.

Step 1: Collect data
Connect Coupler.io to your Facebook Ads account, the source application. Then you’ll need to select the data category to export:

• List of ads
• List of ad sets
• List of campaigns
• Reports and insights.

When you export Reports and insights, you also need to select metrics and dimensions for your report. And make sure to specify the start and end date for the exported Facebook Ads data.



Step 2: Organize & transform data
The next step is to organize and transform your data before loading it from Facebook Ads to Google Sheets. Coupler.io offers a range of tools to:

• preview your data
• apply filters
• sort information
• rename columns or change their order.

For deeper customization, you can add custom columns using formulas. This step is about refining the data to match your reporting and analysis requirements. It allows you to make the data analysis-ready before loading it to Google Sheets.



Step 3: Load data
The final step involves connecting to your Google Sheets account. Specify exactly where in Google Sheets you want your data to be loaded.



Once you’ve set up the destination parameters, click Run Importer, to launch the data flow. To set up this integration and automate the flow of Facebook Ads data to Google Sheets, you only need to take three steps.

You can also enable automatic data refresh to schedule data updates at a custom interval that ranges from every 15 minutes to every month.

Your decisions in digital advertising will be most effective if you make them on the basis of the recent data. Schedule the export of Facebook Ads data to Google Sheets to get a fully automated data flow to your report. Coupler.io allows you to achieve this with the help of the automatic data refresh feature. You can customize the refresh interval ranging from every 15 minutes to monthly updates.

Additionally, users can customize the scheduling specifics by selecting

• Preferred days of the week
• The exact time for data refreshes
• The timezone according to their local time or the time zone most relevant to their data analysis.

Amount Spent
This metric is the amount of your investment in advertising using Facebook Ads. It allows you to closely monitor your ad spend, carefully allocating your marketing budget. To achieve the greatest return on investment, it’s better to make a long-term expenditure analysis moving from one campaign to another.

Reach
Reach quantifies the number of unique users who saw your ads. It allows you to analyze your ad's visibility and audience penetration. Understanding reach about campaign objectives helps assess the effectiveness of targeting strategies. As a result, you can make adjustments to improve campaign performance.

Frequency
Frequency shows the average number of times each user sees your ad. When you import this Facebook Ads data to Google Sheets, you can evaluate the balance between ad exposure and audience saturation. Optimal frequency ensures that your message is seen enough to make an impact without causing ad fatigue.

Impressions
Impressions count the total views of your ads, including repeated views by the same user. This metric provides insight into the overall exposure of your campaigns. You can understand brand visibility, as well as the effectiveness of your ad placement and targeting strategies.

Clicks
This metric measures the total number of clicks on your ads. Exporting click data to Google Sheets facilitates user engagement and ad relevance analysis. Tracking clicks alongside other metrics can reveal the effectiveness of your ad creative. Based on the analysis results, you can optimize targeting to drive user action.

CPC (Cost Per Click)
CPC calculates the cost of each click on your ads, offering a direct measure of the financial efficiency of your ad spend. Analyzing CPC helps assess ad performance and optimize for cost-effectiveness. To maximize the ROAS, it’s essential to lower CPC while maintaining or increasing engagement.

CPM (Cost Per Thousand Impressions)
CPM determines the cost per each of one thousand viewable impressions. It is used to evaluate the profitability of ad viewability. CPM allows you to optimize your ad spend for maximal advert exposure. As a result, you can perfectly regulate the campaign strategy to achieve the best way to imprint your brand in the minds of the public.

CTR (Click-Through Rate)
CTR reflects how many impressions you achieve that lead to a click and shows if your ads can engage a target audience. This metric will help you understand more about your creative assets and user targeting.

Actions
Actions represent user responses to your ads, such as likes, shares, comments, or conversions. Export Facebook Ads data to Google Sheets to analyze ad effectiveness in driving desired outcomes.

CPA (Cost Per Action)
CPA assesses the cost of each action taken due to your ad, from clicks to conversions. This metric allows you to determine the financial efficiency of your campaigns. This is vital to enable targeted optimizations, reduce costs, and improve ROI.

Action Rate
Action Rate measures the frequency of actions taken against the number of impressions or clicks. This metric offers insights into ad effectiveness from the view of how compelling your ads are to your audience. Action rate can guide improvements in ad creative and targeting.

Conversions
Conversions track the number of desired actions completed from your ads. These actions can be sign-ups, purchases, form submissions, and others. This.

Purchases
It indicates the number of purchases made from clicking on your ads. By analyzing purchase data in Google Sheets, you can gauge the direct impact of your advertising efforts on sales. Understanding purchase trends helps refine targeting and messaging. As a result, you can boost revenue and achieve business objectives.

With Coupler.io, you can integrate multiple data sources directly into Google Sheets. To begin, click the Add one more source button and follow the setup process. It will look pretty much the same as you already did. This allows you to incorporate as many sources as necessary. You can blend data from different accounts of the same source, such as Facebook Ads.

Another option is aggregating data from disparate sources for comprehensive analytics. These could be CRM applications, analytics tools, marketing platforms, and other sources. As a result, you'll get a holistic view of your data landscape.

Coupler.io offers two distinct methods for data blending to suit your analysis needs:

• Union data: This method allows you to append data elements from one added source to another. For a successful data merge, ensure that columns in both sources carry identical names. If they don't the data will be appended horizontally to the right.
• Join data: This option lets you combine two data sources for a comparative analysis. It necessitates at least one matching column in each data set to serve as the merge key.

You can select your preferred data blending option after linking all your data sources. Clicking Transform data to proceed

Diversifying your Facebook Ads data destinations can revolutionize your data analysis and reporting. Coupler.io understands this and offers flexibility in exporting your data. Besides Google Sheets, you can integrate Facebook Ads with many other platforms.

Instead of creating a new importer from scratch, you can easily copy your existing one and switch the destination to any supported application. These include:

• Spreadsheet apps: Microsoft Excel, Google Sheets
• Data warehouses: BigQuery, PostgreSQL, Redshift
• BI tools: Looker Studio, Power BI, Tableau, and Qlik.

Working across different platforms allows you to optimize data analysis and reporting consistency. Whether you're exploring data in a warehouse, creating detailed reports in a spreadsheet app, or visualizing trends in a BI tool, Coupler.io ensures that your Facebook Ads data is always available where you need it. Make your data management strategy more efficient. Give it a try and see for yourself!