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Facebook Ads Tableau

Connect Facebook Ads to Tableau

Send Facebook Ads campaigns, activities, reports and insights and 7 more report types to Tableau on a schedule. Pick the ad accounts, pick columns, choose metrics and dimensions, filter by date and add your own filters. Refresh as often as every 15 minutes.

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Facebook Ads report Data source: Facebook Ads
Build Tableau reports on Facebook Ads data that Coupler.io keeps up to date.
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How to connect Facebook Ads and Tableau

8 steps. You can preview the Facebook Ads data in Coupler.io before anything reaches Tableau.

Step 1 of 8

Connect Facebook Ads

Sign in to Facebook Ads and authorize Coupler.io. There's no API key to copy.

Sign in with Facebook Ads

Step 2 of 8

Choose what to export

Pick the Facebook Ads data you want in Tableau.

Core components

Show 2 more report types Show fewer report types

Analytics & reporting

Leads generation

Ad accountsNot setSpecify Ad accounts from where you want to extract data.
BusinessesNot setSpecify the Facebook Businesses (Business Manager accounts) to pull invoices from.
PagesNot setSpecify the pages you want to extract data from.

Step 3 of 8

Set the report period

Choose the date range the report covers.

Start dateAny date
End dateAny date
Split data by periodNot setBy default, the report will present a daily breakdown for the specified analytics period.

Step 4 of 8

Filter by date

Limit the export to records in a date range.

Billing start dateAny dateSpecify the start of the billing period to filter invoices by (the 1st of the month being invoiced). Defaults to 6 months ago if not set.
Billing end dateAny dateSpecify the end of the billing period to filter invoices by. Defaults to today if not set.
Issue start dateAny dateThe earliest issue date to include. Set this field to filter by issue date instead of billing period — the billing period filter is then ignored.
Issue end dateAny dateSpecify the latest issue date to filter by.

Step 5 of 8

Pick metrics and dimensions

Choose what to measure and how to break it down.

Metrics and dimensionsNot setSelect one or more values for “metrics and dimensions”, e.g. “Account currency”, “Account id”, “Account name”, “Ad id”, “Ad name”.
BreakdownsNot setSelect a value for “breakdowns”, e.g. “Age, Gender”, “Country, Region”, “Comscore Markets”.

Step 6 of 8

Fine-tune the export

Optional settings for this Facebook Ads export.

Lead generation formsNot setSelect specific forms to fetch leads from. Leave blank to fetch leads from all forms.
Attribution settingsNot setChoose how attribution settings should be applied: inherit them from your ad account or ad group, or specify them manually for full control.Learn more
Action attribution windowsNot setSelect the time frame for attributing conversions to your ads.
Ad creative columnsNot setSelect one or more values for “ad creative columns”, e.g. “Creative name”, “Body”, “Title”, “Call to action type”, “Messenger sponsored message”.
Show 2 more fields Show fewer fields
Updated sinceAny dateSelect a date to display ads updated since then.
FiltersNot setTo set up a filter, you need to use the Graph API syntax. See instructions in the Help Center.

Step 7 of 8

Connect Tableau

Coupler.io generates an integration URL for the Facebook Ads data that you connect in Tableau.

Integration URLhttps://app.coupler.io/export/w/123456?access_token=••••••••Visible only to the data flow's creator

Step 8 of 8

Set a schedule

Tableau sees the data as of the last run. Run it as often as every 15 minutes.

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Get the most of Facebook Ads to Tableau integration

Gather data icon

Gather data

Export data from numerous apps and sources into a single destination. Blend data from different apps to get a single source of truth.
Understand data icon

Understand data

Preview, transform, sort, and filter data for better clarity in just a few clicks in the Coupler.io interface. Take your data analytics to the next level.
Automate data icon

Automate data

Access data that is always up to date by enabling the automatic data refresh on a schedule as often as every 15 minutes and using triggered automation.
Act on data icon

Act on data

Visualize your data by quickly connecting to data visualization and BI tools. Build insightful dashboards in a breeze and make better decisions.
Facebook Ads to Tableau questions

10 report types, including Campaigns, Activities, Reports and Insights, Sponsored Leads and Ad creatives.

You sign in to Facebook Ads and authorize Coupler.io. There's no API key to copy.

Yes. Set the start date and end date to cover the period you need. You can also filter by billing date or issue date. Splitting the data by period is available too.

Yes. Pick from 299 columns in 10 groups, and only those reach Tableau.

Yes. Pick the metrics and dimensions you need, and split results by any of 144 breakdowns.

Yes. Add filter conditions in the source settings to keep only the Facebook Ads records you need.

Through the Coupler.io Web Data Connector. In Tableau Desktop, go to More, then Web Data Connector, and enter https://app.coupler.io/tools/tableau.

On a schedule you choose, from monthly down to every 15 minutes, depending on your Coupler.io plan.

Yes. Add more sources to the same data flow, for example Google Ads or Google Analytics 4, and join or append them before the data reaches Tableau.

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