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AI Agent Skills Library
for reporting and analysis
Explore ready-to-use AI skills that help you analyze marketing, sales, finance, and ecommerce data faster with Coupler.io. Use AI skills for your repeated tasks inside Coupler.io to make your analytics routine faster and more efficient. Works with Claude, ChatGPT or your other preferred AI tools.
AI search citations to revenue
Follows the pages AI assistants cite through to traffic, signups and sales, and shows where the chain breaks.
AI traffic vs organic search report
Shows how much traffic ChatGPT, Perplexity and Gemini send your site and how it compares with Google organic search.
Amazon Ads account settings and structure audit
Finds the Amazon Ads settings and campaign setups wasting money, like campaigns bidding against each other, and what each one costs.
Amazon Ads attribution and metrics audit
Checks whether your Amazon Ads sales and ACOS can be trusted and compared before you use them to move budget.
Amazon Ads budget pacing
Shows where your Amazon Ads spend will land by month end and which campaigns run out of budget too early.
Amazon Ads client report
Writes your monthly Amazon Ads report for a client, measured against the targets you agreed, with misses explained and next month's plan.
Amazon Ads keyword and product targeting
Shows which Amazon keywords and product targets make money and what each one should bid.
Amazon Ads new to brand and halo sales
Shows what Sponsored Brands, Display and DSP bring in beyond ACOS, like first-time customers and more searches for your brand.
Amazon Ads performance report
Shows what changed in your Amazon Ads, why your ACOS moved, and what to do about it next.
Amazon Ads placement and top of search share
Shows whether your Amazon ads sell better at the top of search or on product pages, and how to set your placement bids.
Amazon Ads product and ASIN performance
Shows which advertised Amazon products earn back their ad spend and which ones spend without selling.
Amazon Ads wasted spend and scaling
Finds Amazon search terms that spend without selling, builds your negative keyword list, and moves the money to terms that sell.
Bing Ads account settings audit
Finds the Microsoft Ads settings quietly wasting money, like search partners and settings carried over from Google, and what each costs.
Bing Ads audience targeting analysis
Shows which Microsoft Ads audiences bring results, including LinkedIn job and industry targeting, and how to set your bids.
Bing Ads budget pacing
Shows where your Microsoft Ads spend will land by month end and which campaigns would get more conversions with more budget.
Bing Ads client report
Writes your monthly Microsoft Ads report for a client, measured against the targets you agreed, with misses explained and next month's plan.
Bing Ads conversion tracking audit
Checks whether you can trust your Microsoft Ads conversion numbers before you move budget, including double counting and untracked spend.
Bing Ads impression share and auction insights
Shows how much of the Bing auction you win, where you lose to budget or ad rank, and which campaigns to defend.
Bing Ads keyword and quality score analysis
Shows which Microsoft Ads keywords make money, where a low Quality Score is pushing up your cost per click, and what to fix first.
Bing Ads location device and dayparting
Shows which locations, devices and hours bring your Microsoft Ads results, and how to adjust your bids for each.
Bing Ads performance report
Shows what changed in your Microsoft Ads account, why it changed, and what to do about it next.
Bing Ads wasted spend and scaling
Finds Microsoft Ads search terms that spend without converting, builds your negative keyword list, and shows where to move the money.
Bing shopping Ads product performance
Shows which products make money in Microsoft Shopping, which ones spend without selling, and how to regroup them.
Branded vs non branded search traffic
Splits your Google search traffic into people searching your brand and people finding you for the first time, and shows which is growing.
Content decay analysis
Finds pages that are losing Google traffic, tells you whether rankings or demand dropped, and which pages to refresh first.
Facebook Ads account settings audit
Finds the Meta ads settings quietly wasting money, like the wrong optimisation goal or Advantage+ toggles, and shows what each one costs.
Facebook Ads account structure and learning phase review
Shows why your Meta ad sets are stuck in the learning phase and which ones to merge so they can get out of it.
Facebook Ads audience targeting analysis
Shows which Meta audiences bring results and which ones are paying to reach the same people twice.
Facebook Ads budget pacing
Shows where your Meta ad spend will land by month end and which ad sets would get more results with more budget.
Facebook Ads client report
Writes your monthly Meta ads report for a client, measured against the targets you agreed, with misses explained and next month's plan.
Facebook Ads conversion tracking and pixel audit
Checks whether you can trust Meta's conversion numbers before you move budget, including double counting and spend with no tracking.
Facebook Ads creative fatigue
Shows which Meta ads are wearing out, how long each one has left, and how many new ads you need each month.
Facebook Ads creative performance analysis
Shows which of your Meta ads win, what the winners have in common, and what to make in the next round.
Facebook Ads performance report
Shows what changed in your Meta ads, why your cost per result moved, and what to do about it next.
Facebook Ads placement location and device breakdown
Shows which Meta placements, countries and devices bring results, and which ones to switch off.
Facebook Ads wasted spend and scaling
Finds the Meta campaigns and ad sets spending without results and shows where to move that money instead.
Google Ads account settings audit
Finds the Google Ads settings quietly wasting money, like search partners and Display expansion, and shows what each one costs you.
Google Ads budget pacing
Shows where your Google Ads spend will land by month end and which campaigns would get more conversions with more budget.
Google Ads client report
Writes your monthly Google Ads report for a client, measured against the targets you agreed, with misses explained and next month's plan.
Google Ads conversion tracking audit
Checks whether you can trust your Google Ads conversion numbers before you move budget, including double counting and untracked spend.
Google Ads keyword and quality score analysis
Shows which Google Ads keywords make money, where a low Quality Score is pushing up your cost per click, and what to fix first.
Google Ads performance max analysis
Shows what Performance Max spends your money on, how much of it is your own brand traffic, and whether it's worth keeping.
Google Ads performance report
Shows what changed in your Google Ads account, why it changed, and what to do about it next.
Google Ads wasted spend and scaling
Finds Google Ads search terms that spend without converting, builds your negative keyword list, and shows where to move the money.
Google search console country and device performance
Shows how your Google search clicks and rankings differ by country and device, and which markets fall behind.
Google search console keyword opportunities
Finds search queries sitting just off page one and pages that get seen but not clicked, so you know what to optimise next.
LinkedIn Ads account settings and structure audit
Finds the LinkedIn Ads settings and campaign setups wasting money, and shows what each one is costing you.
LinkedIn Ads budget pacing
Shows where your LinkedIn Ads spend will land by month end and why some campaigns can't spend their budget.
LinkedIn Ads client report
Writes your monthly LinkedIn Ads report for a client, measured against the targets you agreed, with misses explained and next month's plan.
LinkedIn Ads conversion tracking audit
Checks whether you can trust your LinkedIn Ads conversion numbers before you move budget, including double counting and untracked spend.
LinkedIn Ads creative fatigue
Shows which LinkedIn ads are wearing out, how long each one has left, and how many new ads you need each month.
LinkedIn Ads creative performance analysis
Shows which LinkedIn ads win within each format, what the winners have in common, and what to make next.
LinkedIn Ads performance report
Shows what changed in your LinkedIn Ads, why your cost per lead moved, and what to do about it next.
LinkedIn Ads placement and device breakdown
Shows whether your LinkedIn ads do better on LinkedIn itself or the Audience Network, by device, and what to switch off.
LinkedIn Ads wasted spend and scaling
Finds the LinkedIn campaigns and ads spending without results and shows where to move that money instead.
LinkedIn lead gen form performance
Shows which LinkedIn lead gen forms bring good leads at a fair cost and where people drop off before submitting.
Marketing analytics
Shows which marketing channels and campaigns bring results, what changed, and where to spend more.
New page indexing tracker
Tracks how long your new pages take to show up in Google and get their first clicks, and flags the ones Google is ignoring.
PPC analytics
Compares your ad platforms side by side on spend, CPA and ROAS without double counting conversions.
Seo landing page performance
Shows which landing pages bring Google search traffic and whether that traffic converts once it lands.
TikTok Ads account structure and learning phase review
Shows why your TikTok ad groups are stuck in the learning phase and which ones to merge so they can get out of it.
TikTok Ads audience targeting analysis
Shows which TikTok audiences bring results and whether your targeting does better than simply going broad.
TikTok Ads budget pacing
Shows where your TikTok ad spend will land by month end and which ad groups would get more results with more budget.
TikTok Ads client report
Writes your monthly TikTok ads report for a client, measured against the targets you agreed, with misses explained and next month's plan.
TikTok Ads conversion tracking and pixel audit
Checks whether you can trust TikTok's conversion numbers before you move budget, including double counting and spend with no tracking.
TikTok Ads creative fatigue and refresh cadence
Shows which TikTok videos are wearing out, how long each one has left, and how many new videos to shoot each month.
TikTok Ads creative performance analysis
Shows which of your TikTok videos win, what the winners have in common, and what to shoot next.
TikTok Ads performance report
Shows what changed in your TikTok ads, why your cost per result moved, and what to do about it next.
TikTok Ads placement location and device breakdown
Shows which TikTok placements, countries and devices bring results, and which ones to switch off.
TikTok Ads wasted spend and scaling
Finds the TikTok campaigns and ad groups spending without results and shows where to move that money instead.
TikTok shop and GMV Max review
Shows what GMV Max and your TikTok Shop ads bring in, which products sell, and whether GMV Max beats running campaigns yourself.
Ecom analytics
Puts your store sales next to sessions, ad spend and email to show blended ROAS and conversion rate, on any store platform.
Shopify customer retention and ltv
Shows which campaigns, first products and first-order discounts bring Shopify customers who come back and buy again.
Shopify inventory report and stockout forecast
Shows what in your Shopify store will sell out, when you need to reorder, and how much cash is sitting in dead stock.
Shopify product and variant performance
Shows which products and variants in your store sell, which make money, and which to reorder, drop or mark down.
Shopify sales report
Shows how your Shopify store did and whether a change in revenue came from orders, order value or refunds.
Finance analytics
Shows your P&L, MRR, margins and cash runway, pulled straight from your accounting and billing tools.
Sales analytics
Shows your pipeline health, win rates and rep performance, pulled straight from your CRM.
Create dataflow
Sets up a new data flow from any source to Google Sheets, BigQuery or your AI tool, through a short conversation.
Generate data set context
Explains your data set in plain language, field by field, so every later analysis reads it the way your business does.
Get started
Gets you from an empty Coupler.io workspace to your own data in the chat, connecting your first source along the way.
Google Ads custom GAQL
Pulls Google Ads data that standard reports leave out, like hourly figures or product-level Shopping data, with a custom query.
Refine prompt
Turns a vague question like 'how is marketing doing' into a precise one, with the time period, metrics and comparison spelled out.
Report generation
Turns your analysis into a report people can act on, and checks the math, units and claims before it goes out.
Why use AI agent skills?
Works with your AI tools
Works with Claude, ChatGPT, and more. AI agent skills run inside Coupler and feed into whichever AI tool your team already uses.
Easy, no-code setup
Choose a skill from the library >
Connect your data sources >
The skill runs automatically inside your AI tool.
No engineering required.
Connect your data sources >
The skill runs automatically inside your AI tool.
No engineering required.
Always fresh data
AI Agent Skills pull from data that refreshes up to every 15 minutes so your AI is always working with what's actually happening, not last week's export.
How it works?
Add Skill to Your Workflow
Drop the marketing analytics skill into Claude, ChatGPT, or any AI tool of choice.
Ask in Any Language
No SQL, formulas, and dashboard to build first. Just ask and get your response.
Find campaigns burning budget without conversions
Connect your Google Ads or Meta data and run the campaign audit skill. Your AI flags every campaign where spend is climbing but conversions haven't moved.
Explain a traffic drop before Monday standup
When GA4 shows a dip on Friday afternoon, run the traffic analysis skill. It checks the pattern against previous weeks and gives you a plain-language explanation ready to share with your team.
Spot which products are draining margin before the weekend
Add the ecommerce performance skill, connect your Shopify data, and ask your AI to rank products by revenue minus ad spend. You get a clear view of what's actually profitable without building a pivot table or waiting on a data analyst.
What AI Integrations does Coupler.io offer for business?
Frequently asked questions
AI agent skills are prebuilt analytical workflows in Coupler.io's skills library. Each skill targets a specific task: audit campaign performance, analyze a traffic drop, review pipeline health, etc.
Instead of writing a prompt from scratch every time, you pick a skill, connect your data sources, and your AI runs the analysis. LLM agent skills work by connecting your live business data directly to the model through MCP. So instead of uploading CSVs or writing complex queries, you just ask in plain language.
If you’ve used Coupler.io's dashboard templates before, agent skills follow the same logic: pre-built and ready to run, but for AI-powered analysis instead of static reports.
Start by setting up a data flow in Coupler.io. Connect your data source, set a refresh schedule, then open the skills library and pick the skill that fits your task. Add it to your workflow, open your AI tool, and prompt in plain language. The skill runs against your live Coupler.io data and returns analysis without you writing a single query or exporting anything manually.
Each skill is a predefined instruction set that tells your AI what data to pull, how to structure it, and what analysis to run.
When you trigger a skill, Coupler.io pulls fresh data from your connected sources, passes it to your AI tool through MCP (Model Context Protocol), and the AI runs the analysis based on the skill's parameters. The result comes back as a plain-language answer or report inside your AI chat.
The difference from feeding data manually is context. Coupler.io structures the data so the AI understands column meanings, metric definitions, relationships between tables, and more. That structured context window directly affects accuracy. It reduces vulnerabilities like hallucinated metrics or misinterpreted columns. Agent skills built on Coupler.io return more reliable results than manual uploads because the AI isn't guessing what the numbers mean.
MCP (Model Context Protocol) is the protocol that connects Coupler.io's data layer to your AI tool. It handles how data is transferred, structured, and made available for the AI to read. It's the foundation everything runs on.
Agent skills are built on top of that foundation. MCP gives your AI access to your data. A skill tells it exactly what to do with that data: which metrics to pull, how to structure the output, what kind of analysis to run, etc. Without a skill, you write those instructions yourself. With a skill, they're already there.
The practical difference: MCP suits users who want full control over their prompts and queries. Skills suit teams that want consistent, repeatable analysis without starting from a blank prompt every time.
Coupler.io agent skills currently work with Claude, ChatGPT, Gemini, Cursor, and Perplexity. Anthropic agent skills run natively inside Claude.ai. OpenAI agent skills and codex agent skills connect through OpenAI's MCP-compatible clients. Gemini agent skills work through Google's AI ecosystem. Cursor agent skills are available for technical and development workflows. Copilot skills agent functionality connects through Coupler.io's Custom MCP, which generates a unique endpoint any MCP-compatible tool can use.
Yes. Agent skills are available on Coupler.io's free tier. You can try them without a paid plan. All skills are included on every paid plan with no gating by tier.
Marketing teams, finance teams, agencies, and data analysts who run the same reports and analysis every week. If your job involves pulling data from multiple sources and turning it into answers for stakeholders, agent skills are built for that.
