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Google Analytics MCP

Get your personal AI data analyst for Google Analytics instead of wrestling with complex reports. Use the Coupler.io MCP server to have intelligent natural language conversations with AI about your web traffic data.

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Why to use the Google Analytics MCP

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Use case 1

Analyze website performance by asking AI to identify your top-performing pages, traffic sources, and user behavior patterns across different time periods and segments.

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Use case 2

Monitor conversion funnel effectiveness by requesting AI to examine user journeys, identify drop-off points, and calculate conversion rates for your key business goals.

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Use case 3

Track audience insights by having AI analyze demographic data, device preferences, and geographic distribution to optimize your marketing targeting and content strategy.

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Use case 4

Generate traffic reports by asking AI to compare campaign performance, seasonal trends, and channel effectiveness to make data-driven marketing decisions instantly.

What data you can get with the Google Analytics MCP

  • Event data
  • User data
  • Session data
  • Traffic source data
  • Page view data
  • Geography data
  • Device data
  • Ecommerce purchases
  • Custom dimensions and metrics
  • Landing page performance
  • Demographics data (age, gender)
  • Tech data (OS, browser, platform)
  • Engagement metrics
  • Conversion events
  • Audience data

How does MCP work?

1

Step #1

Set up a data flow in Coupler.io by connecting your Google Analytics.

2

Step #2

Proceed to the MCP Server page in Coupler.io and follow the instructions there

3

Step #3

Ask AI about your Google Analytics - get insights, reports, trends, or charts just by typing your question.

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Set up the MCP server in 5 minutes by following the instructions in the platform or by watching the video

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Frequently asked questions
Coupler.io MCP (Model Context Protocol) functions as a bridge connecting your web analytics data with AI-powered analysis tools. This server technology allows AI models like Claude to directly access and interpret your Google Analytics information through conversational queries. Rather than manually creating reports or navigating complex dashboards, you can simply ask your AI assistant questions about your website performance and receive immediate insights, trend analysis, and actionable recommendations.
The MCP server integrates with any data source that Coupler.io supports, featuring more than 70 available connections. This includes Google Analytics alongside other marketing platforms like Google Ads, Facebook Ads, Search Console, plus business tools such as HubSpot, Salesforce, Shopify, Excel, Google Sheets, BigQuery, and numerous others. The integration catalog expands continuously as new data sources become available.
No technical skills or complex query languages are needed to interact with your data. The setup process is designed to be user-friendly with simple configuration steps. You need to be on at least the Professional plan and have data flows configured in Coupler.io. You can then talk to your data naturally without needing to learn SQL or complex technical skills.
Security is maintained through personalized access credentials that you exclusively generate within the Coupler.io platform. Your Google Analytics data stays completely private unless you intentionally share access tokens. The AI receives processed analytics summaries rather than raw user data, and your website information never contributes to training AI models. Coupler.io implements comprehensive security protocols to protect your data transfers and prevent unauthorized access, ensuring your web analytics remain secure and under your complete control.
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