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Google Ads MCP

Connect your Google Ads campaigns data to AI through the Coupler.io MCP server. Use natural language conversation to derive insights into advertising performance and campaign optimization.

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Why to use the Google Ads MCP

Use case 1 icon

Use case 1

Analyze campaign performance by asking AI to identify top-performing keywords and ads that generate the highest click-through rates and conversions.
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Use case 2

Optimize ad spend by requesting AI to compare cost-per-click across campaigns and recommend budget redistribution for maximum return on investment.
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Use case 3

Discover search term insights by having AI analyze search queries that trigger your ads and identify new keyword opportunities for expansion.
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Use case 4

Monitor audience performance by asking AI to evaluate demographic data and geographic targeting effectiveness across different campaign segments.

What data you can get with the Google Ads MCP

  • Campaign performance
  • Keyword performance
  • Ad performance
  • Ad group performance
  • Search terms
  • Ad labels
  • Ad group labels
  • Campaign labels
  • Ad group audience performance
  • Campaign audience performance
  • Ad group location performance
  • Campaign location performance
  • Ad group device performance
  • Campaign device performance
  • Campaign demographics
  • Campaign placement
  • Search impression share
  • Account performance

How does MCP work?

1

Step #1

Set up a data flow in Coupler.io by connecting your Google Ads.
2

Step #2

Proceed to the MCP Server page in Coupler.io and follow the instructions there.
3

Step #3

Ask AI about your Google Ads - get insights, reports, trends, or charts just by typing your question.
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    Set up the MCP server in 5 minutes by following the instructions in the platform or by watching the video

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    Frequently asked questions
    The Coupler.io MCP (Model Context Protocol) server creates a direct connection between your advertising data and AI assistants. This technology allows AI models like Claude to instantly access and analyze your Google Ads information through everyday language conversations. Rather than wrestling with complex reports or manual data exports, you can simply ask questions about your campaign performance and receive immediate insights, visualizations, and strategic recommendations.
    Coupler.io MCP supports integration with any of the data sources available on the platform, featuring more than 70 connections including Facebook Ads, Google Analytics, Bing Ads, Microsoft Excel, Google Sheets, HubSpot, Salesforce, BigQuery, Airtable, Shopify, and many others. This extensive library grows regularly as new integrations become available, allowing you to create comprehensive marketing dashboards that combine data from multiple advertising platforms.
    No technical skills or complex query languages are needed to interact with your data. The setup process is designed to be user-friendly with simple configuration steps. You need to be on at least the Professional plan and have data flows configured in Coupler.io. You can then talk to your data naturally without needing to learn SQL or complex technical skills.
    Security is built into the system through unique personal access tokens that you alone can generate via the Coupler.io web application. Your advertising data remains completely private unless you choose to share access tokens. The AI receives only aggregated insights from your campaigns, never individual user records or sensitive information. Your data is never used for AI model training purposes. Additionally, Coupler.io implements comprehensive security measures to protect your information from unauthorized access, breaches, and data leaks, ensuring your advertising data remains exclusively yours.
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