Export Braze to BigQuery

Move your Braze customer engagement data to BigQuery with Coupler.io to unlock advanced lifecycle intelligence, omnichannel messaging insights, and predictive customer behavior modeling through BigQuery's analytical infrastructure and machine learning tools.

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What data you can export from Braze

... and many more

All-in-one tool for Braze data exports and analytics

Pull customer touchpoint data, messaging performance records, and engagement workflows from Braze, then merge with sales systems, product usage data, and customer support platforms to build complete customer intelligence databases.

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Convert multi-channel engagement records, customer journey flows, and messaging campaign results into analytical-ready formats designed for BigQuery's processing power, making complex customer behavior analysis accessible through standard SQL operations.

Organize raw Braze data in the form of a ready-to-use data set image

Maintain fresh customer insights with scheduled data updates ranging from near real-time engagement tracking to weekly lifecycle reporting, keeping your customer analytics warehouse synchronized without manual data management.

Automate data refresh on a custom schedule image

Interact with your customer engagement data through conversational AI, asking business questions about messaging effectiveness and customer behavior patterns to get immediate answers without writing analytical queries.

Connect Braze data to AI to query and analyze data using natural language conversations image
Collect data from Braze and enrich it with information from other sources image
Organize raw Braze data in the form of a ready-to-use data set image
Automate data refresh on a custom schedule image
Connect Braze data to AI to query and analyze data using natural language conversations image

Why export Braze to BigQuery - real life cases

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Customer lifetime value optimization through behavioral analytics

Build comprehensive CLV models by analyzing Braze engagement patterns alongside purchase history and product usage data in BigQuery, identifying which messaging strategies and customer touchpoints drive the highest long-term value and retention rates.
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Omnichannel messaging effectiveness and attribution analysis

Track customer responses across email, push, SMS, and in-app channels to understand which message combinations drive conversions, using BigQuery's analytical capabilities to optimize channel mix and timing for maximum engagement impact.
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Predictive churn detection and prevention workflows

Deploy machine learning models on historical engagement data to identify at-risk customers before they disengage, enabling proactive retention campaigns and automated intervention strategies based on behavioral warning signals.
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Journey performance benchmarking and optimization strategies

Evaluate customer canvas flows against business outcomes using BigQuery's statistical functions, identifying bottlenecks in multi-step campaigns and optimizing message sequences for improved completion rates and goal achievement.

How to export Braze to BigQuery

Step 1. Connect to your Braze account and select the data to export
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Step 2. Organize data using transformation options such as filters, column management, aggregation, etc.
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Step 3. Connect your BigQuery account and specify where to load your data
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Step 4. Schedule data refresh to automate data flow from Braze to BigQuery
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Automate data exports with the no-code Braze BigQuery integration

Quick start with dashboard templates

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No such template is available yet.
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Talk to AI about your Braze data

Beyond automated data exports to BigQuery, Coupler.io connects Braze to AI chatbots through the Coupler.io MCP server. This creates conversational interfaces with your customer engagement warehouse, delivering immediate business insights through natural language interactions.

Sample questions include: "What engagement patterns indicate high-value customers?", "Which journey paths show the best conversion outcomes?", "How does message frequency affect customer satisfaction scores?", or "What behavioral signals predict successful upsell opportunities?" - all answered instantly using your BigQuery customer data.
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Keep your data safe

Coupler.io safeguards your shared information and data transfers from breaches, leaks, and unauthorized disclosures.

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Ready to connect Braze to BigQuery and automate your reporting?