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Braze to Looker Studio

Export Braze to Looker Studio

Visualize Braze to Looker Studio data with Coupler.io for interactive marketing dashboards. Turn campaign metrics, journey performance, and segment trends into dynamic charts and drill-down reports that make engagement patterns visible at a glance across your organization.

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What data you can export from Braze

Campaigns analytics

Delivery and response metrics per campaign formatted for Looker Studio visualizations, enabling side-by-side bar charts and trend graphs comparing performance across messaging initiatives.
Campaigns details

Targeting rules, variant configurations, and scheduling parameters structured for building visual breakdowns of campaign setups and A/B test comparisons in dashboard format.
Canvases

Journey flow records with step sequences and branching definitions for creating visual journey maps and flow diagrams within Looker Studio reporting layouts.
Canvases analytics

Progression and drop-off metrics at each canvas step optimized for funnel visualizations, sankey diagrams, and step-by-step performance charts in interactive dashboards.
Events

User action logs capturing in-app behaviors and custom interactions for building event frequency heatmaps and behavioral pattern visualizations in Looker Studio.
Events analytics

Aggregated interaction volumes over configurable time windows for designing time-series charts that reveal engagement rhythms and seasonal activity shifts.
Segments analytics

Audience size trends and engagement distributions across defined groups for creating segment comparison dashboards with growth curves and composition breakdowns.
Kpi daily new users

Acquisition trend data showing first-time user counts per day for plotting growth trajectories and onboarding velocity charts in executive-facing dashboards.
Kpi daily active users

Daily platform engagement figures for building retention dashboards with rolling averages, usage heatmaps, and participation rate visualizations.
Cards

Content card records with display configurations and targeting rules for visualizing in-app content performance and card placement effectiveness across user segments.

All-in-one tool for Braze data exports and analytics

Collect data from Braze and enrich it with information from other sources

Feed campaign statistics, user KPIs, and event data from Braze into Looker Studio alongside metrics from analytics platforms, ad networks, or product databases to produce unified visual reports spanning your full marketing ecosystem.

Organize raw Braze data in the form of a ready-to-use data set

Prepare Braze records for visualization by structuring fields into dashboard-friendly formats with proper date hierarchies, categorical groupings, and metric definitions optimized for Looker Studio charts, scorecards, and filter controls.

Automate data refresh on a custom schedule

Keep dashboards reflecting the latest engagement data with scheduled refreshes running at 15-minute, 30-minute, hourly, daily, or monthly cycles. Enable your stakeholders to always view up-to-date campaign visuals without manual intervention.

Connect Braze data to AI to query and analyze data using natural language conversations

Add a conversational layer to your visual analytics with Coupler.io AI integrations. Send Braze data to AI tools to ask questions about the trends and patterns behind your Looker Studio dashboards.

Why export Braze to Looker Studio - real life cases

Multi-channel engagement visualization

Map campaign analytics across email, push, in-app, and SMS channels in Looker Studio to see how each medium contributes to overall engagement. Build interactive breakdowns with channel filters and time-range selectors that let stakeholders explore delivery volumes, response rates, and conversion paths visually.

Journey funnel dashboards

Transform canvas analytics into visual funnel charts that reveal exactly where users advance, hesitate, or leave multi-step journeys. Create drill-through dashboards where marketers click into individual canvas steps to inspect variant performance and identify which message or delay is causing the biggest drop-offs.

Audience growth and composition reporting

Combine daily new users, active user KPIs, and segment analytics into Looker Studio dashboards that illustrate how your user base evolves. Layer trend lines over bar charts to show acquisition velocity alongside retention signals, giving leadership a visual narrative of platform health and audience quality.

Campaign effectiveness scorecards

Design Looker Studio scorecards displaying key campaign metrics like delivery rates, engagement ratios, and goal completions in a single view. Add comparison widgets showing period-over-period shifts so marketing managers can instantly assess whether recent campaigns improved on previous performance.

How to export Braze to Looker Studio

Step 1. Connect to your Braze account and select the data to export

30 seconds

Step 2. Organize data using transformation options such as filters, column management, aggregation, etc.

30 seconds

Step 3. Authorize the Looker Studio connector and create a data source with your Braze data

30 seconds

Step 4. Schedule data refresh to automate data flow from Braze to Looker Studio

10 seconds

Automate data exports with the no-code Braze Looker Studio integration

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Talk to AI about your Braze data

Looker Studio shows you what happened through charts and dashboards, but sometimes you need to understand why a metric moved or what to do next. Coupler.io AI integrations give your visual reports a conversational companion — send Braze data to AI tools to discuss the stories behind your graphs and uncover insights that aren't immediately obvious from the visuals alone.

Examples of questions you can ask about Braze data:
"What's behind the engagement dip we're seeing in the weekly active users dashboard this month?"
"Recommend the best chart types to present our canvas journey drop-off analysis to leadership"
"Which campaign metrics should I prioritize on the executive scorecard for next quarter's review?"
"Identify correlations between segment growth rates and the campaigns targeting those audiences"

Customer success stories

At Coupler.io, our mission is simple: to help our customers succeed by unlocking the full potential of their data. Check out how using Coupler.io has helped businesses like yours scale and achieve better ROI.

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