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Braze to Google Sheets

Export Braze to Google Sheets

Transfer Braze to Google Sheets with Coupler.io for shared campaign reporting your whole team can access. Enable collaborative analysis of messaging performance, audience segments, and user engagement trends with automatic data updates and real-time teamwork capabilities.

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What data you can export from Braze

Campaigns

Campaign inventory with names, messaging channels, and status information for maintaining shared campaign registries and coordinating team planning efforts in Google Sheets.
Campaigns analytics

Engagement and delivery statistics per campaign covering impressions, clicks, and conversion counts for building collaborative performance scorecards the whole team can monitor.
Canvases

Multi-step journey definitions with flow structures and branching paths for documenting customer experience designs and sharing journey maps across marketing and product teams.
Canvases details

Configuration specifics for canvas steps including message variants, delay settings, and audience filters for collaborative journey auditing and optimization planning in shared spreadsheets.
Canvases analytics

Step-level journey metrics showing entry rates, advancement percentages, and drop-offs for identifying bottlenecks and coordinating improvement efforts across teams.
Segments

Audience definitions with filter criteria and estimated reach for keeping a shared directory of targeting groups that campaign managers can reference during planning.
Segments details

In-depth segment configuration data including behavioral and demographic filters for reviewing audience logic and ensuring consistent targeting practices across the team.
Kpi daily new users

Daily acquisition figures tracking first-time user counts for monitoring growth trends and sharing onboarding performance updates with stakeholders in real time.
Kpi daily active users

Daily engagement counts showing how many users interact with your app for tracking retention signals and spotting usage pattern changes in shared team dashboards.
Kpi daily app uninstalls

Daily uninstall tracking data for monitoring churn signals, correlating removal spikes with campaign activity, and alerting the team to potential experience issues quickly.

All-in-one tool for Braze data exports and analytics

Collect data from Braze and enrich it with information from other sources

Import campaign results, audience segments, and behavioral events from Braze alongside data from advertising platforms, support tools, or revenue systems to assemble multi-source Google Sheets reports accessible to every stakeholder.

Organize raw Braze data in the form of a ready-to-use data set

Transform unstructured Braze exports into tidy, labeled spreadsheets with filtered columns and consistent naming conventions so teammates can jump straight into analysis without reformatting or decoding raw API outputs.

Automate data refresh on a custom schedule

Schedule Braze data syncs to Google Sheets at 15-minute, 30-minute, hourly, daily, or monthly cadences. Give your marketing team a shared source of truth that stays fresh without anyone running manual exports.

Connect Braze data to AI to query and analyze data using natural language conversations

Extend your Google Sheets reports with Coupler.io AI integrations. Direct Braze data to AI tools and have conversations about campaign effectiveness, user patterns, and segment dynamics without writing complex formulas.

Why export Braze to Google Sheets - real life cases

Shared campaign performance dashboards

Export campaign analytics to Google Sheets so marketing, product, and leadership teams can review messaging results in one place. Use built-in charts and shared comments to discuss open rates, delivery metrics, and conversion trends collaboratively without waiting for analyst-prepared reports.

Real-time audience tracking for growth teams

Load daily new users and active user KPIs into a shared Google Sheet to give growth teams instant visibility into acquisition and engagement momentum. Add sparklines and conditional formatting to highlight dips or spikes, enabling faster responses to shifts in user activity across the team.

Canvas journey review and optimization

Bring canvas analytics into Google Sheets where cross-functional teams can evaluate multi-step journey performance together. Share step-by-step progression data with copywriters, designers, and strategists so everyone can identify weak touchpoints and propose improvements in the same document.

Event-driven behavior logging

Consolidate event data in Google Sheets to create a living reference of user actions and interaction patterns. Marketing coordinators can filter by event type, tag high-value behaviors, and share annotated sheets with campaign planners to inform targeting and content decisions across upcoming initiatives.

How to export Braze to Google Sheets

Step 1. Connect to your Braze account and select the data to export

30 seconds

Step 2. Organize data using transformation options such as filters, column management, aggregation, etc.

30 seconds

Step 3. Connect your Google Sheets account and specify where to load your data

30 seconds

Step 4. Schedule data refresh to automate data flow from Braze to Google Sheets

10 seconds

Automate data exports with the no-code Braze Google Sheets integration

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Talk to AI about your Braze data

Google Sheets keeps your team aligned on the numbers, but sometimes you want quick answers without scanning rows of data. Coupler.io also connects Braze to AI tools through the Coupler.io MCP server, letting you have natural language conversations about your engagement metrics and campaign results.

Examples of questions you can ask about Braze data:
"Which messaging channels are driving the most conversions this quarter and how has that shifted over time?"
"Summarize the onboarding canvas performance and highlight where most new users stop progressing"
"Are there segments that have been shrinking steadily, and what might be causing the decline?"
"What patterns do you see between app uninstall spikes and recent campaign sends?"

Customer success stories

At Coupler.io, our mission is simple: to help our customers succeed by unlocking the full potential of their data. Check out how using Coupler.io has helped businesses like yours scale and achieve better ROI.

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