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Braze to Microsoft Excel

Export Braze to Excel

Connect Braze to Excel with Coupler.io for hands-on engagement data analysis. Build pivot tables, apply conditional formatting, and create formula-driven reports from your messaging campaigns, canvas journeys, and audience segments using Excel's familiar analytical toolkit.

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What data you can export from Braze

Campaigns

List of messaging campaigns with names, channels, and configuration details for building organized performance tracking workbooks and campaign inventory reports in Excel.
Campaigns analytics

Delivery and engagement metrics per campaign including sends, opens, clicks, and conversions for pivot-table-driven comparison and trend analysis across messaging initiatives.
Campaigns details

Granular campaign configuration data covering audience targeting, scheduling, and variant setups for detailed A/B test evaluation and campaign structure audits in Excel.
Events

User interaction records capturing behavioral signals and custom actions for event-frequency analysis, funnel mapping, and user activity tracking using Excel formulas.
Events analytics

Aggregated event metrics summarizing interaction volumes and patterns over time for trend identification, peak activity analysis, and behavioral reporting in Excel.
Canvases

Journey orchestration records listing multi-step messaging flows with branching logic for mapping customer paths and documenting automation workflows in spreadsheet format.
Canvases analytics

Step-level performance data from canvas journeys showing progression rates, drop-offs, and message effectiveness for journey optimization analysis using Excel charts.
Segments

Audience group definitions with membership criteria and population sizes for maintaining a centralized segment reference and tracking audience development over time.
Segments analytics

Segment growth and engagement metrics showing how audience groups evolve and respond to messaging for population trend monitoring and targeting effectiveness reviews.
Kpi daily active users

Day-by-day active user counts providing a baseline engagement metric for tracking platform health, calculating retention benchmarks, and building usage trend reports.

All-in-one tool for Braze data exports and analytics

Collect data from Braze and enrich it with information from other sources

Pull campaign metrics, event logs, and segment data from Braze, then combine them with records from your CRM, ad platforms, or product analytics tools to build unified Excel workbooks for cross-channel marketing analysis.

Organize raw Braze data in the form of a ready-to-use data set

Shape Braze exports into structured Excel layouts with clean headers, consistent data types, and pivot-ready formatting so you can start analyzing campaign performance and user behavior without manual cleanup.

Automate data refresh on a custom schedule

Keep your Excel reports aligned with the latest Braze activity through automated updates. Run reports at 15-minute, 30-minute, hourly, daily, or monthly intervals — no repeated manual exports needed.

Connect Braze data to AI to query and analyze data using natural language conversations

Go beyond spreadsheets with Coupler.io AI integrations. Route your Braze data to AI tools and ask plain-language questions about campaign outcomes, user trends, and segment behavior to surface insights faster.

Why export Braze to Excel - real life cases

Campaign performance benchmarking

Export campaign and canvas analytics to Excel to compare open rates, click-throughs, and conversions side by side. Use pivot tables and charting tools to spot which messaging strategies outperform others and adjust your engagement approach based on measurable patterns across channels and time periods.

User lifecycle and retention analysis

Bring daily active users, new user acquisition, and app uninstall metrics into Excel for cohort-based retention modeling. Apply trendlines and statistical functions to identify when users drop off, which onboarding sequences retain the most people, and where re-engagement efforts should focus.

Segment health monitoring

Load segment details and analytics into Excel to track audience size fluctuations, overlap between segments, and qualification criteria effectiveness. Build dynamic reports that flag shrinking audiences or underperforming groups, helping you refine targeting before launching new campaigns.

Cross-channel messaging audit

Combine campaign details with event analytics in Excel to audit message frequency, channel distribution, and timing across your customer base. Identify over-messaging risks, find gaps in your communication calendar, and balance outreach volume using Excel's sorting and conditional formatting features.

How to export Braze to Excel

Step 1. Connect to your Braze account and select the data to export

30 seconds

Step 2. Organize data using transformation options such as filters, column management, aggregation, etc.

30 seconds

Step 3. Connect your Excel account and specify where to load your data

30 seconds

Step 4. Schedule data refresh to automate data flow from Braze to Excel

10 seconds

Automate data exports with the no-code Braze Excel integration

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Talk to AI about your Braze data

Excel gives you full control over formulas and data manipulation, but sometimes you need a faster way to interpret what your engagement metrics are telling you. Coupler.io AI integrations let you send Braze data to AI tools where you can explore campaign results and audience behavior through natural conversation — no pivot tables required.

Examples of questions you can ask about Braze data:
"Which campaigns had the highest click-to-open ratio this month and what do they have in common?"
"Show me how daily active users changed after we launched the new onboarding canvas"
"Compare engagement rates across our top five segments and suggest which ones need refreshing"
"What day of the week generates the best response rates for our push notification campaigns?"

Customer success stories

At Coupler.io, our mission is simple: to help our customers succeed by unlocking the full potential of their data. Check out how using Coupler.io has helped businesses like yours scale and achieve better ROI.

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