Case studies
Ultra\Ops is a digital consultancy that specializes in using low and no-code to build bespoke applications and operational tools for their clients. For one of their major clients in the advertising space, they developed a custom campaign management application within Airtable for one of their clients, allowing the client to plan, build, and manage complex advertising campaigns across multiple platforms.
How our partner, ULTRA\OPS, cut reporting build time by 90% and scaled dashboards with Coupler.io
Industry
Software Development & Marketing Analytics
What we did
Automated data reporting from a custom Airtable app in Looker Studio
Outcomes
Reduced development time by an estimated 10x, enabled advanced reporting in Looker Studio, improved dashboard performance and flexibility for the end-client
Industry
Software Development & Marketing Analytics
What we did
Automated data reporting from a custom Airtable app in Looker Studio
Outcomes
Reduced development time by an estimated 10x, enabled advanced reporting in Looker Studio, improved dashboard performance and flexibility for the end-client
Background
Toby Sexton
ULTRA\OPS Director
“For me, it's the only tool out there to automate your data into Google Sheets and Looker Studio. Easy to set up, simple to use and robust enough that you can set and forget.
Challenge
The company needed to sync the platform data to Looker Studio to analyze campaign performance for their own clients, as Airtable native reporting was no longer feasible. They considered a custom API connection but it was going to be a complex, time-consuming, and expensive process. Manual data exporting and importing was not a scalable or sustainable solution. They needed a no-code connector that was robust, user-friendly, and fast to implement.
Result
Having been impressed with Coupler.io on previous projects, the team at ULTRA\OPS immediately turned to it as the solution. After a quick test on the client's dataset, the decision was made. They looked at other platforms, but found Coupler.io to be more straightforward and reliable, allowing the team to simply “set it and forget it”.
The implementation was pretty fast. The entire process—from creating shared views in Airtable, setting up the data flows in Coupler.io, to creating the data sources in Looker Studio—was completed and had dashboards up and running in just a single day.
By using Coupler.io, ULTRA\OPS, was able to:
• Cut development time: They estimate that using Coupler.io was 10 times faster than any alternative method for connecting each data source. This translated directly into significant cost savings for their client.
• Set up advanced analytics: Coupler.io was the bridge that replaced a complex and expensive integration with a plug-and-play solution. This meant the client could immediately scale from static Airtable views to enterprise-grade dashboards with deep insights they needed, without any development involved.
• Ensure reliability: The "set and forget" nature of the Coupler.io integration means the data pipeline is robust and requires minimal oversight. This allows the client to trust their dashboards are always populated with the latest data from sources like DV360, Meta, and TikTok.
In the end, Coupler.io wasn't just a connector – it was the key that made the entire advanced reporting project feasible, fast, and cost-effective, delivering great value to both the partner and their end-client.
Tools & technologies
Coupler.io
Looker Studio
Data sources
Airtable
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