Automate Mailchimp - Google Sheets integration

Easily import your Mailchimp campaigns, lists, and reports to Google Sheets. Transfer your data in minutes with Coupler.io, no coding required.

Why integrate Mailchimp and Google Sheets

Back up your data in Google Sheets

Stay in control of your Mailchimp data and make sure nothing can get lost, no matter what. Secure access to your lists, campaigns, and other valuable information by importing it to Google Sheets. When you connect Mailchimp and Google Sheets using Coupler.io, you can turn on the Automatic data refresh feature. This means your Mailchimp data will be regularly transferred to the selected spreadsheet on the schedule you set. This way, the backup process will be automatic, and your backup copy will always stay up to date.

Visualize your data and create dashboards

Turn your data into actionable insights by conducting advanced analysis and calculations. Google Sheets's native functionality allows you to manipulate data with flexibility, visualize your findings, and use them to boost efficiency. Create custom reports and gather graphs, pie charts, and scorecards into informative dashboards. You can combine your Mailchimp stats with data from other sources and maximize the value of your analysis. Besides Mailchimp - Google Sheets integration, Coupler.io can help you export data from more than 20 different systems and transfer it to your spreadsheet.

Enhance collaboration and performance

Take teamwork to the next level without providing any access to your Mailchimp account. Transfer your data to Google Sheets and easily share your reports, calculations, and analysis results across your organization. Your team can effortlessly collaborate in one spreadsheet, suggest changes, and discuss and share the outcomes. In addition, with Coupler.io, any business user can set new integrations in minutes. This doesn’t require any technical expertise, so anyone on the team can proactively use this tool to uncover new marketing insights.

What data to export from Mailchimp to Google Sheets

01. Campaigns

Get Mailchimp metrics into Google Sheets and receive a granular view of your email campaigns. You can export data like campaign type, the number of sent emails, open rate, and many other metrics. Before exporting, data can be filtered by date and campaign status (scheduled, sent, paused, etc.)

02. Audience data

Monitor your audience from various perspectives and derive useful insights for your future campaigns. Analyze your audience’s activity, growth history, interest categories, and more. With Coupler.io, you can export various types of data related to lists. You can track different metrics, such as unique opens and receiver clicks, hard/soft bounce metrics, and subscribing and unsubscribing. In addition, when you connect Mailchimp to Google Sheets, you can easily visualize this data and share it with stakeholders.

03. Contacts

Get Mailchimp data into Google Sheets and zoom in to examine your audience in the finest detail. Export your Contacts to get a comprehensive database of your users. Here, you can see your customers’ names, interests, status, language, location, and more. Besides your users’ personal data, after you connect Mailchimp to Google Sheets, you can also check various metrics. For example, average open rate or click rate, calculated for individual users.

04. Automations

Export data on your Mailchimp Automations and get a complete picture of your automated email campaigns. This data type allows you to check parameters such as status, the number of sent emails, and various trigger settings. You can also view report summaries for metrics like open rate, unique opens, subscriber clicks, and more. If you set your Mailchimp - Google Sheets integration using Coupler.io, the latter will automatically update all your metrics according to the latest results.

05. Reports

Use Google Sheets native functionality to systematically analyze the effectiveness of your campaigns. Integrate Mailchimp and Google Sheets, export your campaign reports, and see which content types drive interest and perform best. Track how unique opens, recipient clicks, and Facebook likes translate into tangible results like orders and revenue. Besides this, you can have your metrics updated on a schedule with Coupler.io’s Automatic data refresh feature. This will provide you with a near real-time view of your campaigns.

How to set a Mailchimp - Google Sheets integration

  1. Step 1. Sign up for Coupler.io using your Google account.
    10 seconds
  2. Step 2. Select Mailchimp as a data source and Google Sheets as a destination.
    10 seconds
  3. Step 3. Connect your Mailchimp account and pick a data entity to export.
    30 seconds
  4. Step 4. Choose filter criteria for data export (optional).
    30 seconds
  5. Step 5. Connect your Google account and specify a spreadsheet and sheet for data import.
    30 seconds
  6. Step 6. Set a schedule for automatic data refresh and press Run.
    20 seconds

Why use Coupler.io to sync Mailchimp with Google Sheets

Coupler.io is a reliable and efficient tool that allows you to connect Mailchimp and Google Sheets in less than 3 minutes. It’s easy to use, so you don’t need any advanced tech knowledge to automate the integration. This makes Coupler.io a great solution for marketing professionals, product teams, and other business users.


The tool can automatically refresh your data on a custom schedule from every month to every 15 minutes.


Currently, more than 700,000 people worldwide already use Coupler.io to automatically import data to Google Sheets, Excel, and BigQuery. Besides Mailchimp, Coupler.io can transfer your data from more than 20 sources. The list of integrations includes Pipedrive, Shopify, Airtable, HubSpot, and more.


You can combine your data from multiple sources in one place to keep track of the performance and conduct a comprehensive analysis. Automate data exporting with Coupler.io and effortlessly manage your marketing data.


Mailchimp Logo
Mailchimp
Google Sheets Logo
Google Sheets
Manage, Share, Analyze Logo
Manage, Share, Analyze
You ask, we answer!

Yes, you can sign up for a 14-day free trial to check out how Coupler.io works. Build your Mailchimp automation with Google Sheets at no cost and decide which subscription plan works best for your needs. See details on the plans we offer on the Pricing page.

To do so, you will need to turn on the Automatic data refresh feature in your settings. If you create a new Coupler.io importer, you can do this in the Schedule section, which comes after the Source. If you want to add a schedule for an already existing importer, go to My importers, click the three dots on the right, and select Edit. After this, toggle on Automatic data refresh and set preferences for your schedule.

Yes, you can automatically export various data related to your lists, such as Contacts, Audience clients, Audience growth history, and more. For example, you can import Mailchimp bounced email subscribers to Google Sheets if you select for exporting the Audience activity data entity. You will just need to decide what data types you need and set a separate importer for each entity. You can do this by copying your existing Mailchimp - Google Sheets importer on the My importers tab. Just choose a new data type and another sheet for data transferring so that the new information doesn’t erase any previous content. Coupler.io offers different intervals to automate your data exports from Mailchimp to Google Sheets and other actionable features to optimize your data flow.

When creating a Coupler.io importer, in the Source settings, go to the Data entity section and select Reports from the dropdown menu. Then, provide the other requested parameters for the Source, Destination, and Schedule, and run the importer. Your Mailchimp reports will appear in the selected spreadsheet.

No. Coupler.io is designed for business users, so you don’t need any tech expertise to sync Mailchimp list data with Google Sheets. The same is true for other data types as well. Anyone on your team can set an automated Mailchimp - Google Sheets integration in less than 3 minutes.

Set up multiple integrations to count on every day

Looking to import data from  ShopifyClockifyJira,  or any other app? Not a problem. Use Coupler.io to link a data source to Google Sheets to automate workflows and leverage the power of spreadsheets across all your projects!

Shopify Logo Clockify Logo Airtable Logo Google BigQuery Logo HubSpot Logo Jira Logo
See more integrations

Focus on your business goals while we take care of your data

Try Coupler.io