Connect Microsoft Ads to BigQuery
Connect Microsoft Ads to BigQuery with Coupler.io to unlock SQL-based advertising analytics at scale. Warehouse campaign, keyword, and ad group performance data alongside your other channels. Automate refreshes on your own schedule, no coding required.
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What data you can export from Bing Ads?
Categories:
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Campaign performance report
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Keyword performance report
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Ad group performance report
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Ad performance report
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Ad extension by ad report
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Ad extension by keyword report
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Ad extension detail report
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Call detail report
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Budget summary report
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Search campaign change history report
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DSA auto target performance report
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DSA category performance report
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DSA search query performance report
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Hotel dimension performance report
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Hotel dimension performance report with share performance statistics
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Hotel group performance report
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Hotel group performance report with share performance statistics
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Account performance report
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Account performance report with share performance statistics
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Ad dynamic text performance report
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Ad group performance report with share performance statistics
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Asset performance report
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Asset group performance report
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Audience performance report
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Campaign performance report with share performance statistics
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Conversion performance report
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Destination URL performance report
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Goals and funnels report
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Publisher usage performance report
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Search query performance report
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Share of voice report
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Product dimension performance report
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Product dimension performance report with share performance statistics
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Product match count report
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Product partition performance report
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Product partition performance report with share performance statistics
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Product partition unit performance report
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Product search query performance report
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Age gender audience report
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Geographic performance report
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Negative keyword conflict report
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Professional demographics audience report
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User location performance report
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Custom report
All-in-one tool for Microsoft Ads data exports and analytics
Pull Microsoft Ads campaign metrics into BigQuery alongside data from Google Ads, Meta, and other paid channels. Unify spend and conversion records in one warehouse to enable multi-platform attribution and holistic advertising analysis.
Shape Microsoft Ads exports with built-in transformations before they reach BigQuery. Apply filters, rename columns, and aggregate metrics so your warehouse tables arrive clean and ready for SQL queries without additional processing.
Keep BigQuery tables populated with the latest Microsoft Ads results through scheduled data loads. Choose monthly, daily, hourly, 30-minute, or 15-minute refresh intervals to match reporting cadence and ensure analysts always work with up-to-date figures.
Pair your Microsoft Ads data with Coupler AI integrations to ask plain-language questions about ad performance. Get instant answers on spending efficiency and keyword performance without writing a single SQL statement.
Why connect Microsoft Ads to BigQuery - real life cases
Multi-channel paid search warehouse
Centralize Microsoft Ads data in BigQuery alongside Google Ads and other search platforms to create a unified paid search warehouse. Run cross-channel SQL queries comparing cost-per-acquisition and conversion rates to identify which engine delivers the highest return on ad spend.
Keyword and search term deep analysis
Store granular keyword performance and search term data in BigQuery to analyze match type effectiveness at scale. Query millions of search term records with SQL to uncover spending inefficiencies and high-intent queries worth dedicated campaigns.
Predictive budget forecasting and planning
Combine historical Microsoft Ads performance data in BigQuery with seasonal trends to build predictive spend models. Use BigQuery ML to forecast conversion volumes and simulate the impact of bid strategy changes before committing real ad dollars.
Multi-account performance benchmarking
Centralize Microsoft Ads data from multiple accounts into a single BigQuery dataset for standardized comparison. Create performance benchmarks across business units or client accounts to identify top performers and replicate winning strategies.
How to connect Microsoft Ads to BigQuery
Step 1. Connect to your Microsoft Ads account and select the data to export
30 seconds
Step 2. Organize data using transformation options such as filters, column management, aggregation, etc.
30 seconds
Step 3. Connect your BigQuery project and specify where to load your data
30 seconds
Step 4. Schedule data refresh to automate data flow from Microsoft Ads to BigQuery
10 seconds
Automate data exports with the no-code Microsoft Ads BigQuery integration
Connect similar PPC apps and get data in minutes
Quick start with PPC dashboard templates
Bing Ads conversion tracking dashboard
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Bing Ads dashboard
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Talk to AI about your Bing Ads data
Search performance questions don't always need a fresh query. Coupler AI integrations let you ask about your Microsoft Ads data in plain language and get an answer pulled straight from the same warehouse your BigQuery reports use.
Examples of questions you can ask about Microsoft Ads data:
Examples of questions you can ask about Microsoft Ads data:
- "Which keywords had the highest cost per conversion increase over the last 90 days?"
- "Compare match type performance across our top campaigns this quarter"
- "Are there search terms with high spend but zero conversions that should be added as negatives?"
- "Summarize account-level performance trends across our managed client accounts"
Your data is secured by industry standards
SOC 2 Type IICertified
Google CloudCertified
GDPRCompliant
HIPAACompliant
Connect data from Microsoft Ads to alternative destinations
Frequently asked questions
You connect Microsoft Ads to BigQuery in Coupler.io in three steps: authorize Microsoft Ads, choose the data you need, and set a schedule. Coupler.io creates the tables on the first run and keeps them updated automatically, with no code.
No, Coupler.io is the BigQuery integration built for business teams, not data teams, so you connect Microsoft Ads to BigQuery without SQL, Python, or a data engineer.
Microsoft Ads keeps a limited reporting window, but BigQuery doesn't. Coupler.io writes Microsoft Ads data to BigQuery on a schedule so your history accumulates and stays yours after the platform's own window rolls off.
You choose the schedule. Coupler.io refreshes Microsoft Ads data in BigQuery automatically, as often as your plan allows.
Yes, Coupler.io can blend Microsoft Ads with your other platforms before the data lands. Compare Microsoft Ads' cost per result against Google Ads and decide where the next budget goes.
BigQuery is a destination on every Coupler.io plan, not a paid add-on and not locked behind a higher tier.
The simplest way to get Microsoft Ads into BigQuery is a no-code connector: connect the account, pick your fields, set a schedule, and BigQuery fills itself. Coupler.io does this for Microsoft Ads plus 400+ other sources.
Yes, Coupler.io is SOC 2 Type II certified and writes directly into your own BigQuery project, so your data stays in your warehouse.
Take Microsoft Ads data into BigQuery and you can decide which keywords to add as negatives, keep search performance history past the platform's own reporting window, and compare Microsoft Ads against Google Ads in one place.
