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Bing Ads Custom MCP

Connect Bing Ads to Custom MCP

Send Bing Ads campaign performance report, keyword performance report, ad group performance report and 41 more report types to Custom MCP on a schedule. Pick the ad accounts, choose metrics and dimensions, filter by date and add your own filters. Refresh as often as every 15 minutes.

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Custom MCP

Which Bing Ads campaigns had the highest cost per conversion last month, and what changed?

Querying the Bing Ads data set in Coupler.io
Any MCP-compatible AI client queries your Bing Ads data through the Coupler.io MCP server. Access is read-only.
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How to connect Bing Ads and Custom MCP

8 steps. You can preview the Bing Ads data in Coupler.io before anything reaches Custom MCP.

Step 1 of 8

Connect Bing Ads

Sign in to Bing Ads and authorize Coupler.io. There's no API key to copy.

Sign in with Bing Ads

Step 2 of 8

Choose what to export

Pick the Bing Ads data you want in Custom MCP.

Frequently used

Ad extensions

Show 32 more report types Show fewer report types

Billing and budget

Change history

Dynamic search ads

Hotel ads

Performance

Product ads

Targeting

And 4 more report types.

Ad accountsNot setSpecify accounts from where you want to extract data.

Step 3 of 8

Set the report period

Choose the date range the report covers.

Report periodNot setTo export data for a particular period, select it from this list or specify the start and the end dates using the “Custom” option.
Start dateAny dateSpecify the start date of the period for which to export data.
End dateAny dateSpecify the end date for the report. If set ahead, data up to today will be used.
Split data by periodNot setSpecify the period by which you want to split the report data.

Step 4 of 8

Pick metrics and dimensions

Choose what to measure and how to break it down.

MetricsNot setSelect one or more values for “metrics”, e.g. “Absolute top impression rate percent”, “Absolute top impression share lost to budget percent”, “Absolute top impression share lost to rank percent”, “Absolute top impression share percent”, “All conversion rate”.
DimensionsNot setSelect one or more values for “dimensions”, e.g. “Account id”, “Account name”, “Account number”, “Account status”, “First ad description”.

Step 5 of 8

Dimensions

DimensionsNot setSelect one or more values for “dimensions”, e.g. “Account number”, “Account status”, “Ad extension id”, “Ad extension version”, “Ad group id”.

Step 6 of 8

Fine-tune the export

Optional settings for this Bing Ads export.

Advanced filtersNot set

Step 7 of 8

Connect Custom MCP

Click Generate token, then add the token and the Coupler.io MCP server URL to your MCP client's JSON config.

Data set to shareCampaign performance reportThe data view MCP clients can read
MCP server URLhttps://mcp.coupler.io/mcpProvided by Coupler.io in the destination step
Personal access token••••••••••••Sent as a Bearer token. Keep it private

Step 8 of 8

Set a schedule

Custom MCP sees the data as of the last run. Run it as often as every 15 minutes.

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Get the most of Bing Ads to Custom MCP integration

Gather data icon

Gather data

Export data from numerous apps and sources into a single destination. Blend data from different apps to get a single source of truth.
Understand data icon

Understand data

Preview, transform, sort, and filter data for better clarity in just a few clicks in the Coupler.io interface. Take your data analytics to the next level.
Automate data icon

Automate data

Access data that is always up to date by enabling the automatic data refresh on a schedule as often as every 15 minutes and using triggered automation.
Act on data icon

Act on data

Visualize your data by quickly connecting to data visualization and BI tools. Build insightful dashboards in a breeze and make better decisions.
Bing Ads to Custom MCP questions

44 report types, including Campaign performance report, Keyword performance report, Ad group performance report, Ad performance report and Ad extension by ad report.

You sign in to Bing Ads and authorize Coupler.io. There's no API key to copy.

Yes. Set the start date and end date to cover the period you need. Splitting the data by period is available too.

Yes. Pick from 61 metrics and 190 dimensions.

Yes. Add filter conditions in the source settings to keep only the Bing Ads records you need.

Any MCP-compatible client. Connect it with the Coupler.io server URL and token, and it can query the Bing Ads data assigned to it.

No. The data stays in Coupler.io, and the client queries it read-only. It can't edit or delete Bing Ads rows.

On a schedule you choose, from monthly down to every 15 minutes, depending on your Coupler.io plan.

Yes. Add more sources to the same data flow, for example Google Ads or Facebook Ads, and join or append them before the data reaches Custom MCP.

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