Quick overview of the Klaviyo analytics dashboard
Monitor received, opened, and clicked emails over time to identify trends and optimize future campaigns.

Analyze metrics like open and click rates to assess your campaign's success and refine your strategies.

Gain insights into which URLs receive the most clicks and review the top 5 email subjects to understand what content captures your audience's attention.

Track changes in your subscriber count to evaluate the effectiveness of your list-building efforts and campaigns.





Acquire peace of mind with the interactive Klaviyo analytics dashboard
Ready-to-use analytical tool
Start tracking key email metrics effortlessly. Follow the simple instructions to connect the dashboard to your Klaviyo account with just a few clicks.
Automated data updates
Ensure your data is always up-to-date. Set up automatic data refresh to keep your dashboard populated with the latest metrics from Klaviyo as often as needed.
Customizable and shareable
Adjust metrics and visuals to tailor the template to your specific needs. You can easily share email-performance insights with your team and stakeholders with just one click.
No need to build a Klaviyo analytics dashboard from scratch.
Use the fully automated template!
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Metrics you can track with the Klaviyo analytics dashboard
Received emails
The received emails metric shows the total number of emails successfully delivered to your subscribers' inboxes. You can use this metric to assess the reach of your email campaigns and ensure your messages are being delivered effectively.
Opened emails
Opened emails track the number of emails that recipients have opened. This metric helps to gauge your subject lines' initial engagement and effectiveness in capturing the audience's attention.
Clicked emails
The clicked emails metric shows the number of emails that the recipients clicked. You can use this metric to measure the efficacy of your email content and calls to action in driving traffic.
Open rate
Open rate is the percentage of received emails that were opened by recipients. This metric helps evaluate the compellingness of your subject lines and how well they grab your audience's attention.
Click rate
Click rate is the percentage of emails received that resulted in link clicks. It is a valuable metric for understanding the effectiveness of your email content and how well it motivates readers to take action.
Unsubscribe rate
Unsubscribe rate indicates the percentage of recipients who opt out of your mailing list after receiving your emails. You can use this metric to assess email content relevance and overall subscriber satisfaction.
Bounce rate
Bounce rate shows the percentage of emails that were not delivered to recipients. This metric helps maintain a healthy email list by identifying and removing invalid or inactive email addresses.
Spam rate
Spam rate measures the percentage of emails marked as spam by recipients. You can use this metric to improve your email deliverability by refining your content and avoiding spam triggers.
