Technical SEO dashboard

Technical SEO dashboard examples and reporting templates

A complete technical SEO dashboard with detailed diagnostics of your website's health. Monitor indexation status, discover crawling issues, and identify opportunities for technical improvements with data directly from Google Search Console.

Specifically visualized for
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Looker Studio
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Google Sheets
Sources used
  • google-search-console.svg icon Google Search Console
Key metrics:
  • Pages indexing state
  • Pages canonicalization state
  • Pages fetch state
Three reasons to use this dashboard
  • Automated technical monitoring saves countless hours compared to manual checks, with scheduled data refreshes that keep you constantly informed of your website's technical health without repetitive work.
  • Comprehensive visualization makes complex technical SEO data accessible to all team members, not just specialists, improving collaboration between developers, content creators, and marketers.
  • Clear identification of critical vs. minor issues helps you allocate resources efficiently, ensuring you address high-impact technical problems first rather than getting distracted by less important issues.

What you will learn from the technical SEO dashboard

This technical SEO dashboard gives you a clear, real-time view of your website's technical health for efficient SEO audit processes. Simply connect your Google Search Console account to gain valuable insights:

  • How many pages have indexation issues and why? Quickly identify exactly which URLs are experiencing problems and the specific reasons they're not being indexed properly. The dashboard reveals pages blocked by robots.txt, meta robots tags, or rendering failures, along with their exact locations on your site. This targeted diagnosis makes solving indexation problems straightforward and measurable.
  • How is Google handling your AMP pages? Monitor how Google indexes and fetches your AMP content with detailed status reporting. The dashboard shows AMP validation errors, rendering issues, and indexing problems across your entire site. With this information, you can ensure your AMP implementation delivers the mobile performance benefits without causing technical SEO setbacks.
  • Do you have canonicalization issues hurting your rankings? Easily check for duplicate content problems and incorrect canonical implementations that confuse search engines. The dashboard highlights pages with canonical tags that Google isn't respecting, helping you identify when technical fixes are needed to ensure the right versions of your pages receive ranking credit.
  • Which technical issues require immediate attention? The SEO audit dashboard prioritizes technical problems based on their severity and potential impact on search visibility. This helps your team focus on fixing the most critical issues first, rather than getting lost in minor technical details with minimal SEO impact.

What reports you get with our SEO audit dashboard

A robust technical SEO dashboard combines key performance indicators with detailed diagnostics to give you both high-level insights and granular problem-solving capabilities. The following reports are essential for comprehensive technical SEO monitoring:

Pages overview with filtering by technical state

This report provides a detailed breakdown of your website's pages with powerful filtering options for each technical state. You can quickly identify specific issues like pages blocked by robots.txt, rendering problems, or indexation failures. This targeted approach allows you to pinpoint exactly which pages need attention and why, rather than sifting through thousands of URLs manually.

Share of pages by different states

The dashboard features five intuitive pie charts that offer immediate visual insights into your site's technical health. These visualizations show the distribution of pages across various states such as indexable vs. non-indexable, rendering status, and mobile compatibility. These at-a-glance metrics help you communicate technical SEO status to stakeholders and track improvements over time.

AMP status monitoring

This specialized report provides comprehensive insights into how Google perceives and processes your Accelerated Mobile Pages. You can track AMP validation status, rendering issues, and indexation problems across your site. By monitoring these metrics, you can ensure your AMP implementation is technically correct and delivers the intended mobile performance benefits.

How to create a technical SEO dashboard?

Step 1
1
Go to the Readme tab where you can see instructions on how to set up the SEO audit dashboard.
Step 2
2
Click the button to set up the Coupler.io connector for your Google Search Console account.
Step 3
3
Follow the instructions to prepare and load data to the dashboard.
Step 4
4
Go back to Coupler.io to configure the schedule for the data refresh of your technical SEO reporting dashboard.
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Create a custom technical SEO dashboard or use predesigned templates for your reporting