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TikTok Ads Microsoft Excel

Connect TikTok Ads to Microsoft Excel

Send TikTok Ads basic campaign report, basic ad group report, basic ad report (upgraded smart+ by ad) and 15 more report types to Microsoft Excel on a schedule. Pick the ad accounts, choose metrics and dimensions, filter by date and add your own filters. Refresh as often as every 15 minutes.

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TikTok Ads reporting
Basic campaign report Basic ad group report Basic ad report (Upgraded Smart+ by ad) Basic ad report (Upgraded Smart+ by creative)
Each TikTok Ads report type goes to its own sheet and refreshes on your schedule.
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How to connect TikTok Ads and Microsoft Excel

7 steps. You can preview the TikTok Ads data in Coupler.io before anything reaches Microsoft Excel.

Step 1 of 7

Connect TikTok Ads

Sign in to TikTok Ads and authorize Coupler.io. There's no API key to copy.

Sign in with TikTok Ads

Step 2 of 7

Choose what to export

Pick the TikTok Ads data you want in Microsoft Excel.

Frequently used

Core components

Reports

Show 10 more report types Show fewer report types

Reports

Ad accountsNot setSpecify advertisers with the data to be extracted. If you don’t see your advertiser accounts in the list, try to reconnect your account in the ‘Connections’ section.
StoresNot setSpecify stores with the data to be extracted.

Step 3 of 7

Set the report period

Choose the date range the report covers.

Start dateAny dateSpecify the start date of the period for which to export data.
End dateAny dateSpecify the end date of the period for which to export data.
Split data by periodNot setSelect a value for “split data by period”, e.g. “Daily”, “Hourly”, “Totals only”.

Step 4 of 7

Pick metrics and dimensions

Choose what to measure and how to break it down.

Targeting dimensionNot setSelect a value for “targeting dimension”, e.g. “Country code”, “Ad type”.
Asset dimensionNot setSelect a value for “asset dimension”, e.g. “Component name”, “Customer event type”, “Event source id”.
Search dimensionNot setSelect a value for “search dimension”, e.g. “Search terms”.
Audience dimensionsNot setSelect one or more values for “audience dimensions”, e.g. “Gender”, “Age”, “Country code”, “Province”, “DMA region”.
Show 2 more fields Show fewer fields
DSA dimensionsNot setSelect one or more values for “dsa dimensions”, e.g. “Catalog id”, “Product set id”, “Product id”, “Sku id”.
MetricsNot setSelect one or more values for “metrics”, e.g. “Account name”, “Advertiser account id”, “Advertising objective”, “App promotion type”, “Campaign automation type”.

Step 5 of 7

Fine-tune the export

Optional settings for this TikTok Ads export.

Advanced filtersNot set

Step 6 of 7

Connect Microsoft Excel

Sign in with your Microsoft account, then pick the workbook in OneDrive and the sheet for the TikTok Ads data.

WorkbookTikTok Ads reports.xlsxAn .xlsx file in OneDrive, under 25 MB
SheetBasic campaign reportExisting sheet or a new name to create
Cell addressA1Top-left cell for the data. Default is A1

Step 7 of 7

Choose a write mode and schedule

Every run either replaces or appends the data in Microsoft Excel. Run it as often as every 15 minutes.

Write mode

Each run wipes the previous data and writes fresh TikTok Ads data.

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Get the most of TikTok Ads to Microsoft Excel integration

Gather data icon

Gather data

Export data from numerous apps and sources into a single destination. Blend data from different apps to get a single source of truth.
Understand data icon

Understand data

Preview, transform, sort, and filter data for better clarity in just a few clicks in the Coupler.io interface. Take your data analytics to the next level.
Automate data icon

Automate data

Access data that is always up to date by enabling the automatic data refresh on a schedule as often as every 15 minutes and using triggered automation.
Act on data icon

Act on data

Visualize your data by quickly connecting to data visualization and BI tools. Build insightful dashboards in a breeze and make better decisions.
TikTok Ads to Microsoft Excel questions

18 report types, including Basic campaign report, Basic ad group report, Basic ad report (Upgraded Smart+ by ad), Basic ad report (Upgraded Smart+ by creative) and GMV Max campaign report.

You sign in to TikTok Ads and authorize Coupler.io. There's no API key to copy.

Yes. Set the start date and end date to cover the period you need. Splitting the data by period is available too.

Yes. Pick from 1,068 metrics and 34 dimensions.

Yes. Add filter conditions in the source settings to keep only the TikTok Ads records you need.

An .xlsx workbook in OneDrive or OneDrive for Business, under 25 MB, that your Microsoft account can edit. Macro-enabled .xlsm files aren't supported.

Up to 1,048,576 rows per sheet. With Append, a run fails once the sheet reaches that limit, so filter TikTok Ads by date or switch to Replace.

On a schedule you choose, from monthly down to every 15 minutes, depending on your Coupler.io plan.

Yes. Add more sources to the same data flow, for example Google Ads or Facebook Ads, and join or append them before the data reaches Microsoft Excel.

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