Google Analytics 4 to Excel

Automate the GA4 to Excel Integration

Automate the exports of GA4 data into your workbook, including ads, website traffic, store conversions, and more. Refresh data on a chosen schedule, with no coding.

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Why integrate Google Analytics 4 to Excel

Perform advanced analysis and predictions

Get more out of your data. Pull data from Google Analytics 4 to Excel and leverage advanced Excel formulas to extract valuable insights. Monitor the performance of your advertising campaigns and build prediction models to anticipate future outcomes. Drill down into your metrics, spot trends, and abnormalities, and understand better who your audience is. Analyze historical data in a blink of an eye.

Automatically populate reports

Import the fresh data into your reports with no effort on your side. Integrate GA4 with Excel and set up fully-automated imports of analytics into your workbook. Derive precisely the data you need and manipulate it with the existing formulas. Automatically pull data from the other apps you use, be it for sales, marketing, accounting, or others. Combine it all into comprehensive reports you can use yourself and share with stakeholders.

Build dashboards and advanced visualizations

Create near-real-time analytical dashboards in Excel. Use the GA4 to Excel integration to import and refresh the underlying data without any involvement on your end. Build dashboards, charts, and visualizations in Excel or plug that data directly into BI tools for more advanced analysis. Take advantage of native integration with Power BI or connect the data in Excel to the likes of Tableau or Looker.

What can you import with the GA4 - Excel integration

01. Ad campaign stats

Pull the complete analytics of your advertising campaigns. Export Google Analytics 4 to Excel for an easy overview of your ongoing and completed campaign. Check individual stats for each - CPC, ROI, conversions, and more. Drill down into the details of each campaign, learn what worked for your audience, and improve future advertising efforts.

02. Content analytics

Set up a GA4 to Excel integration and automatically fetch your content stats into a workbook. Monitor which channels drive traffic to your site and which underperform. Pick up the top-performing articles and aim to reproduce their success with the new content. Analyze the content conversion over time and pick up any spikes and drops.

03. Events

Track the completion of predefined events and monitor how conversions change over time. Export Google Analytics 4 to Excel and build entire funnels in your workbook. Monitor how users move from one stage to another, find bottlenecks and prioritize improvements. Run experiments and monitor their effectiveness from within your Excel.

04. And a lot more

Collect many other dimensions and metrics once you integrate GA4 with Excel. Fetch audience demographics, new and returning visitors, traffic sources, page referrers, purchases, engagements, and more.

How to integrate GA4 with Excel

  1. Step 1. Select Google Analytics 4 as a source for your data and connect your account
    30 seconds
  2. Step 2. Pick the metrics and dimensions for your report
    1 minute
  3. Step 3. Connect your OneDrive or SharePoint account and choose a workbook for your import
    1 minute
  4. Step 4. Decide on the schedule for data refreshes
    30 seconds
  5. Step 5. Save and run the importer
    5 seconds

Why set up a GA4 to Excel integration in

Working with data in Excel, you certainly understand the importance of having up-to-date data at your disposal. Google Analytics 4 offers a tremendous amount of data that’s worth loading onto your dashboards, presenting on reports, or simply inserting into the existing formulas. You could import that data into Excel manually but wouldn’t it be better to avoid such tedious and time-consuming tasks and focus on data analysis instead?

Using to set up this GA4 to Excel integration opens up an opportunity to fully automate the data import process. It takes just five minutes to set up imports between both apps and requires no coding whatsoever. From then on, the imports will run according to the schedule you choose - monthly, daily, hourly, or even every 15 minutes.

Build automated data flows and always work with fresh data. Sign up for the free plan right now and see what difference can make.

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See what our customers say

" automatically imports the full dataset you need and it refreshes it completely on any schedule you want. No triggers necessary. And the best of all, the team is very supportive.

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4.9 out of 5

Alfredo H.
Financial Analyst

"The integrations are easy to set up and automate, my colleagues think I'm a genius, but it's really that is doing the heavy lifting.

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4.9 out of 5

David V.
Program Director

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