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Connect Amazon Ads to Microsoft Excel

Send Amazon Ads ad group (SP), advertised products (SP), campaign (SP) and 17 more report types to Microsoft Excel on a schedule. Pick the accounts, choose metrics and dimensions, filter by date and add your own filters. Refresh as often as every 15 minutes.

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Amazon Ads reporting
Ad group (SP) Advertised products (SP) Campaign (SP) Placement (SP)
Each Amazon Ads report type goes to its own sheet and refreshes on your schedule.
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How to connect Amazon Ads and Microsoft Excel

7 steps. You can preview the Amazon Ads data in Coupler.io before anything reaches Microsoft Excel.

Step 1 of 7

Connect Amazon Ads

Sign in to Amazon Ads and authorize Coupler.io. There's no API key to copy.

Sign in with Amazon Ads

Step 2 of 7

Choose what to export

Pick the Amazon Ads data you want in Microsoft Excel.

Sponsored Products (SP) reports

Sponsored Brands (SB) reports

Show 12 more report types Show fewer report types

Sponsored Brands (SB) reports

Sponsored Display (SD) reports

Sponsored Television (ST) reports

AccountsNot setSpecify accounts from where you want to extract data.

Step 3 of 7

Set the report period

Choose the date range the report covers.

Start dateAny dateSpecify the start date of the analytics period.
End dateAny dateSpecify the end date of the analytics period.
Split data by periodsNot setBy default, the report will present a daily breakdown for the specified analytics period.

Step 4 of 7

Metrics

MetricsNot setSelect one or more values for “metrics”, e.g. “Impressions”, “Clicks”, “Cost”, “Purchases - 1 day”, “Purchases - 7 days”.

Step 5 of 7

Fine-tune the export

Optional settings for this Amazon Ads export.

Advanced filtersNot set

Step 6 of 7

Connect Microsoft Excel

Sign in with your Microsoft account, then pick the workbook in OneDrive and the sheet for the Amazon Ads data.

WorkbookAmazon Ads reports.xlsxAn .xlsx file in OneDrive, under 25 MB
SheetAd group (SP)Existing sheet or a new name to create
Cell addressA1Top-left cell for the data. Default is A1

Step 7 of 7

Choose a write mode and schedule

Every run either replaces or appends the data in Microsoft Excel. Run it as often as every 15 minutes.

Write mode

Each run wipes the previous data and writes fresh Amazon Ads data.

Get the most of Amazon Ads to Microsoft Excel integration

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Gather data

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Understand data

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Automate data icon

Automate data

Access data that is always up to date by enabling the automatic data refresh on a schedule as often as every 15 minutes and using triggered automation.
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Act on data

Visualize your data by quickly connecting to data visualization and BI tools. Build insightful dashboards in a breeze and make better decisions.
Amazon Ads to Microsoft Excel questions

20 report types, including Ad group (SP), Advertised products (SP), Campaign (SP), Placement (SP) and Purchased product report (SP).

You sign in to Amazon Ads and authorize Coupler.io. There's no API key to copy.

Yes. Set the start date and end date to cover the period you need. Splitting the data by period is available too.

Yes. Pick from 146 metrics.

Yes. Add filter conditions in the source settings to keep only the Amazon Ads records you need.

An .xlsx workbook in OneDrive or OneDrive for Business, under 25 MB, that your Microsoft account can edit. Macro-enabled .xlsm files aren't supported.

Up to 1,048,576 rows per sheet. With Append, a run fails once the sheet reaches that limit, so filter Amazon Ads by date or switch to Replace.

On a schedule you choose, from monthly down to every 15 minutes, depending on your Coupler.io plan.

Yes. Add more sources to the same data flow, for example Google Ads or Facebook Ads, and join or append them before the data reaches Microsoft Excel.

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