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Instagram Ads Microsoft Excel

Connect Instagram Ads to Microsoft Excel

Send Instagram Ads campaigns, reports and insights, ad sets and 1 more report type to Microsoft Excel on a schedule. Pick the ad accounts, choose metrics and dimensions, filter by date and add your own filters. Refresh as often as every 15 minutes.

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Instagram Ads reporting
List of Campaigns Reports and Insights List of Ad sets List of Ads
Each Instagram Ads report type goes to its own sheet and refreshes on your schedule.
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How to connect Instagram Ads and Microsoft Excel

7 steps. You can preview the Instagram Ads data in Coupler.io before anything reaches Microsoft Excel.

Step 1 of 7

Connect Instagram Ads

Sign in to Instagram Ads and authorize Coupler.io. There's no API key to copy.

Sign in with Instagram Ads

Step 2 of 7

Choose what to export

Pick the Instagram Ads data you want in Microsoft Excel.

Core components

Analytics & reporting

Ad accountsNot setSpecify Ad accounts from where you want to extract data.

Step 3 of 7

Set the report period

Choose the date range the report covers.

Start dateAny dateSpecify the start date of the analytics period.
End dateAny dateSpecify the end date of the analytics period.
Split data by periodNot setBy default, the report will present a daily breakdown for the specified analytics period.

Step 4 of 7

Pick metrics and dimensions

Choose what to measure and how to break it down.

Metrics and dimensionsNot setSelect one or more values for “metrics and dimensions”, e.g. “Account currency”, “Account id”, “Account name”, “Ad id”, “Ad name”.
BreakdownsNot setSelect a value for “breakdowns”, e.g. “Age, Gender”, “Country, Region”, “Comscore Markets”.

Step 5 of 7

Fine-tune the export

Optional settings for this Instagram Ads export.

Attribution settingsNot setChoose how attribution settings should be applied: inherit them from your ad account or ad group, or specify them manually for full control.Learn more
Action attribution windowsNot setSelect the time frame for attributing conversions to your ads.
FiltersNot setTo set up a filter, you need to use the Graph API syntax. See instructions in the Help Center.

Step 6 of 7

Connect Microsoft Excel

Sign in with your Microsoft account, then pick the workbook in OneDrive and the sheet for the Instagram Ads data.

WorkbookInstagram Ads reports.xlsxAn .xlsx file in OneDrive, under 25 MB
SheetList of CampaignsExisting sheet or a new name to create
Cell addressA1Top-left cell for the data. Default is A1

Step 7 of 7

Choose a write mode and schedule

Every run either replaces or appends the data in Microsoft Excel. Run it as often as every 15 minutes.

Write mode

Each run wipes the previous data and writes fresh Instagram Ads data.

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Get the most of Instagram Ads to Microsoft Excel integration

Gather data icon

Gather data

Export data from numerous apps and sources into a single destination. Blend data from different apps to get a single source of truth.
Understand data icon

Understand data

Preview, transform, sort, and filter data for better clarity in just a few clicks in the Coupler.io interface. Take your data analytics to the next level.
Automate data icon

Automate data

Access data that is always up to date by enabling the automatic data refresh on a schedule as often as every 15 minutes and using triggered automation.
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Act on data

Visualize your data by quickly connecting to data visualization and BI tools. Build insightful dashboards in a breeze and make better decisions.
Instagram Ads to Microsoft Excel questions

4 report types, including Campaigns, Reports and Insights, Ad sets and Ads.

You sign in to Instagram Ads and authorize Coupler.io. There's no API key to copy.

Yes. Set the start date and end date to cover the period you need. Splitting the data by period is available too.

Yes. Pick the metrics and dimensions you need, and split results by any of 140 breakdowns.

Yes. Add filter conditions in the source settings to keep only the Instagram Ads records you need.

An .xlsx workbook in OneDrive or OneDrive for Business, under 25 MB, that your Microsoft account can edit. Macro-enabled .xlsm files aren't supported.

Up to 1,048,576 rows per sheet. With Append, a run fails once the sheet reaches that limit, so filter Instagram Ads by date or switch to Replace.

On a schedule you choose, from monthly down to every 15 minutes, depending on your Coupler.io plan.

Yes. Add more sources to the same data flow, for example Google Ads or Facebook Ads, and join or append them before the data reaches Microsoft Excel.

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