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HubSpot MCP

Use the Coupler.io MCP server as your personal AI data analyst. Connect to your HubSpot datasets and ask AI to query, analyze, and even visualize conversational insights for smarter sales, marketing, and business success decisions.

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Why to use the HubSpot MCP

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Use case 1

Analyze your sales pipeline performance by asking AI agent to identify your highest-value deals and revenue trends across quarters.

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Use case 2

Generate customer segmentation reports by requesting AI agent to group contacts by industry, deal size, or engagement level automatically.

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Use case 3

Track marketing campaign effectiveness by having AI agent compare email open rates, click-through rates, and conversion metrics across campaigns.

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Use case 4

Monitor team productivity by asking AI agent to analyze call volumes, meeting schedules, and task completion rates for individual team members.

What data you can get with the HubSpot MCP

  • Contacts and company information
  • Communications history (calls, emails, meetings, notes)
  • Sales pipeline data (deals, quotes, line items)
  • Marketing campaign performance (emails, workflows, broadcast messages)
  • Customer service metrics (tickets, feedback submissions)
  • Team activity tracking (tasks, goals, owners)
  • Revenue and product data (taxes, products, custom entities)
  • Performance reports and email statistics

How does MCP work?

1

Step #1

Set up a data flow in Coupler.io by connecting your HubSpot CRM.

2

Step #2

Proceed to the MCP Server page in Coupler.io and follow the instructions there

3

Step #3

Ask AI about your HubSpot CRM - get insights, reports, trends, or charts just by typing your question.

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Set up the MCP server in 5 minutes by following the instructions in the platform or by watching the video

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Frequently asked questions
Coupler.io MCP (Model Context Protocol) is a server that creates a bridge between your business data sources and AI tools. It allows AI models like Claude to directly access, analyze, and interact with your HubSpot data through natural language conversations. Rather than manually exporting data or creating complex reports, you can simply ask your AI assistant questions about your data and receive instant insights, calculations, charts, and analysis.
You can connect any data source that Coupler.io supports with the MCP server. Currently, Coupler.io offers over 70 integrations, including HubSpot, Google Ads, Facebook Ads, Google Analytics, Shopify, Microsoft Excel, Google Sheets, Salesforce, Pipedrive, BigQuery, Airtable, Xero, QuickBooks, and many more. This list continues to expand as new integrations are added regularly.
No technical skills or complex query languages are needed to interact with your data. The setup process is designed to be user-friendly with simple configuration steps. You need to be on at least the Professional plan and have data flows configured in Coupler.io. You can then talk to your data naturally without needing to learn SQL or complex technical skills.
Yes, the MCP server is secure. It uses unique personal access tokens that only you can generate through the Coupler.io web app. No one else can access your data unless you share the token. The system provides AI with aggregated data, not individual records, and your data is never used to train AI models. Additionally, Coupler.io safeguards your shared information and data transfers from breaches, leaks, and unauthorized disclosures. The data remains protected and is yours only.
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