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Snapchat Ads Tableau

Connect Snapchat Ads to Tableau

Send Snapchat Ads campaign performance, ad group performance, ad performance and 8 more report types to Tableau on a schedule. Pick the ad accounts, choose metrics and dimensions, filter by date and add your own filters. Refresh as often as every 15 minutes.

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Snapchat Ads report Data source: Snapchat Ads
Build Tableau reports on Snapchat Ads data that Coupler.io keeps up to date.
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How to connect Snapchat Ads and Tableau

7 steps. You can preview the Snapchat Ads data in Coupler.io before anything reaches Tableau.

Step 1 of 7

Connect Snapchat Ads

Sign in to Snapchat Ads and authorize Coupler.io. There's no API key to copy.

Sign in with Snapchat Ads

Step 2 of 7

Choose what to export

Pick the Snapchat Ads data you want in Tableau.

Frequently Used

Reports

Core components

Show 3 more report types Show fewer report types

Core components

Ad accountsNot setSpecify Ad accounts from where you want to extract data.

Step 3 of 7

Set the report period

Choose the date range the report covers.

Start dateAny dateSpecify start date for the period you want to fetch data for.
End dateAny dateSpecify end date for the period you want to fetch data for.
Split data by periodNot setSpecify the period by which you want to split the report data.

Step 4 of 7

Pick metrics and dimensions

Choose what to measure and how to break it down.

MetricsNot setSelect one or more values for “metrics”, e.g. “Average attachment view time (ms)”, “Attachment frequency”, “Total attachment view time (ms)”, “Attachment paid reach”, “Attachment impressions”.
Conversion breakdownNot setSelect one or more values for “conversion breakdown”, e.g. “Total”, “Web”, “App”, “Offline”, “Total off platform”.
DimensionNot setSelect a value for “dimension”, e.g. “Age”, “Gender”, “Age, Gender”.

Step 5 of 7

Additional settings

Attribution windowsNot setTime between person viewed or swiped up an ad and subsequently took an action. If no specific timeframe is selected, default attribution windows of 1 day post-view and 28 days post-swipe are applied.
Advanced filtersNot set

Step 6 of 7

Connect Tableau

Coupler.io generates an integration URL for the Snapchat Ads data that you connect in Tableau.

Integration URLhttps://app.coupler.io/export/w/123456?access_token=••••••••Visible only to the data flow's creator

Step 7 of 7

Set a schedule

Tableau sees the data as of the last run. Run it as often as every 15 minutes.

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Get the most of Snapchat Ads to Tableau integration

Gather data icon

Gather data

Export data from numerous apps and sources into a single destination. Blend data from different apps to get a single source of truth.
Understand data icon

Understand data

Preview, transform, sort, and filter data for better clarity in just a few clicks in the Coupler.io interface. Take your data analytics to the next level.
Automate data icon

Automate data

Access data that is always up to date by enabling the automatic data refresh on a schedule as often as every 15 minutes and using triggered automation.
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Act on data

Visualize your data by quickly connecting to data visualization and BI tools. Build insightful dashboards in a breeze and make better decisions.
Snapchat Ads to Tableau questions

11 report types, including Campaign performance, Ad group performance, Ad performance, Campaign geo&demography insights and Ad group geo&demography insights.

You sign in to Snapchat Ads and authorize Coupler.io. There's no API key to copy.

Yes. Set the start date and end date to cover the period you need. Splitting the data by period is available too.

Yes. Pick from 280 metrics.

Yes. Add filter conditions in the source settings to keep only the Snapchat Ads records you need.

Through the Coupler.io Web Data Connector. In Tableau Desktop, go to More, then Web Data Connector, and enter https://app.coupler.io/tools/tableau.

On a schedule you choose, from monthly down to every 15 minutes, depending on your Coupler.io plan.

Yes. Add more sources to the same data flow, for example Google Ads or Facebook Ads, and join or append them before the data reaches Tableau.

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