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Connect Bing Ads to Google Sheets

Send Bing Ads campaign performance report, keyword performance report, ad group performance report and 41 more report types to Google Sheets on a schedule. Pick the ad accounts, choose metrics and dimensions, filter by date and add your own filters. Refresh as often as every 15 minutes.

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Bing Ads reporting
Campaign performance report Keyword performance report Ad group performance report Ad performance report
Each Bing Ads report type goes to its own sheet and refreshes on your schedule.
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How to connect Bing Ads and Google Sheets

8 steps. You can preview the Bing Ads data in Coupler.io before anything reaches Google Sheets.

Step 1 of 8

Connect Bing Ads

Sign in to Bing Ads and authorize Coupler.io. There's no API key to copy.

Sign in with Bing Ads

Step 2 of 8

Choose what to export

Pick the Bing Ads data you want in Google Sheets.

Frequently used

Ad extensions

Show 32 more report types Show fewer report types

Billing and budget

Change history

Dynamic search ads

Hotel ads

Performance

Product ads

Targeting

And 4 more report types.

Ad accountsNot setSpecify accounts from where you want to extract data.

Step 3 of 8

Set the report period

Choose the date range the report covers.

Report periodNot setTo export data for a particular period, select it from this list or specify the start and the end dates using the “Custom” option.
Start dateAny dateSpecify the start date of the period for which to export data.
End dateAny dateSpecify the end date for the report. If set ahead, data up to today will be used.
Split data by periodNot setSpecify the period by which you want to split the report data.

Step 4 of 8

Pick metrics and dimensions

Choose what to measure and how to break it down.

MetricsNot setSelect one or more values for “metrics”, e.g. “Absolute top impression rate percent”, “Absolute top impression share lost to budget percent”, “Absolute top impression share lost to rank percent”, “Absolute top impression share percent”, “All conversion rate”.
DimensionsNot setSelect one or more values for “dimensions”, e.g. “Account id”, “Account name”, “Account number”, “Account status”, “First ad description”.

Step 5 of 8

Dimensions

DimensionsNot setSelect one or more values for “dimensions”, e.g. “Account number”, “Account status”, “Ad extension id”, “Ad extension version”, “Ad group id”.

Step 6 of 8

Fine-tune the export

Optional settings for this Bing Ads export.

Advanced filtersNot set

Step 7 of 8

Connect Google Sheets

Sign in with your Google account, then pick the spreadsheet and sheet for the Bing Ads data.

SpreadsheetBing Ads reportsAn existing file you can edit in Google Drive
SheetCampaign performance reportExisting tab or a new name to create
Cell addressA1Start cell like C1, or a range like C1:F50

Step 8 of 8

Choose a write mode and schedule

Every run either replaces or appends the data in Google Sheets. Run it as often as every 15 minutes.

Write mode

Each run clears the previously imported area and writes fresh Bing Ads data.

Get the most of Bing Ads to Google Sheets integration

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Gather data

Export data from numerous apps and sources into a single destination. Blend data from different apps to get a single source of truth.
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Understand data

Preview, transform, sort, and filter data for better clarity in just a few clicks in the Coupler.io interface. Take your data analytics to the next level.
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Automate data

Access data that is always up to date by enabling the automatic data refresh on a schedule as often as every 15 minutes and using triggered automation.
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Act on data

Visualize your data by quickly connecting to data visualization and BI tools. Build insightful dashboards in a breeze and make better decisions.
Bing Ads to Google Sheets questions

44 report types, including Campaign performance report, Keyword performance report, Ad group performance report, Ad performance report and Ad extension by ad report.

You sign in to Bing Ads and authorize Coupler.io. There's no API key to copy.

Yes. Set the start date and end date to cover the period you need. Splitting the data by period is available too.

Yes. Pick from 61 metrics and 190 dimensions.

Yes. Add filter conditions in the source settings to keep only the Bing Ads records you need.

Only the target area of the Campaign performance report tab is rewritten. Keep formulas, pivot tables and charts in other tabs, or outside the target range, and they stay intact.

Google Sheets allows up to 10 million cells per spreadsheet across all tabs, so the row limit depends on how many columns you export.

On a schedule you choose, from monthly down to every 15 minutes, depending on your Coupler.io plan.

Yes. Add more sources to the same data flow, for example Google Ads or Facebook Ads, and join or append them before the data reaches Google Sheets.

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