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Connect Mailchimp to Tableau

Send Mailchimp campaigns, audience (list of contacts), audience activity and 7 more data types to Tableau on a schedule. Pick the audience, pick columns, filter by date and narrow it down by status. Refresh as often as every 15 minutes.

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Mailchimp report Data source: Mailchimp
Build Tableau reports on Mailchimp data that Coupler.io keeps up to date.
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How to connect Mailchimp and Tableau

6 steps. You can preview the Mailchimp data in Coupler.io before anything reaches Tableau.

Step 1 of 6

Connect Mailchimp

Sign in to Mailchimp and authorize Coupler.io. There's no API key to copy.

Sign in with Mailchimp

Step 2 of 6

Choose what to export

Pick the Mailchimp data you want in Tableau.

Show 2 more data types Show fewer data types
AudienceNot setSelect audience to import data for.

Step 3 of 6

Fine-tune the export

Optional settings for this Mailchimp export.

Created after dateAny dateSpecify the data entity creation date to export data added after this date (e.g. after 2020-01-01 09:00).
Created before dateAny dateSpecify the data entity creation date to export data added before this date (e.g. before 2020-01-01 09:00).
Sent since dateAny dateSpecify date to export data about campaigns sent after this date (e.g. after 2020-01-01 09:00).
Sent before dateAny dateSpecify date to export data about campaigns sent before this date (e.g. after 2020-01-01 09:00).
Show 2 more fields Show fewer fields
StatusNot set
Advanced filtersNot set

Step 4 of 6

Pick columns

Keep only the columns you need, so the report stays easy to work with.

ColumnsNot setSpecify the names of the columns and their order by entering each of them in a new line.

Step 5 of 6

Connect Tableau

Coupler.io generates an integration URL for the Mailchimp data that you connect in Tableau.

Integration URLhttps://app.coupler.io/export/w/123456?access_token=••••••••Visible only to the data flow's creator

Step 6 of 6

Set a schedule

Tableau sees the data as of the last run. Run it as often as every 15 minutes.

Get the most of Mailchimp to Tableau integration

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Gather data

Export data from numerous apps and sources into a single destination. Blend data from different apps to get a single source of truth.
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Understand data

Preview, transform, sort, and filter data for better clarity in just a few clicks in the Coupler.io interface. Take your data analytics to the next level.
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Automate data

Access data that is always up to date by enabling the automatic data refresh on a schedule as often as every 15 minutes and using triggered automation.
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Act on data

Visualize your data by quickly connecting to data visualization and BI tools. Build insightful dashboards in a breeze and make better decisions.
Mailchimp to Tableau questions

10 data types, including Campaigns, Audience (list of contacts), Audience activity, Audience clients and Audience growth history.

You sign in to Mailchimp and authorize Coupler.io. There's no API key to copy.

Yes. Filter by created date or sent date to load the period you need.

Yes. Pick the columns you need, and only those reach Tableau.

Yes. Available filters include status. You can also add your own filter conditions.

Through the Coupler.io Web Data Connector. In Tableau Desktop, go to More, then Web Data Connector, and enter https://app.coupler.io/tools/tableau.

On a schedule you choose, from monthly down to every 15 minutes, depending on your Coupler.io plan.

Yes. Add more sources to the same data flow, for example GoHighLevel or Google Ads, and join or append them before the data reaches Tableau.

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