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AI Agent Skills Library
for reporting and analysis
Explore ready-to-use AI skills that help you analyze marketing, sales, finance, and ecommerce data faster with Coupler.io. Use AI skills for your repeated tasks inside Coupler.io to make your analytics routine faster and more efficient. Works with Claude, ChatGPT or your other preferred AI tools.
AI citation to revenue funnel
Follows the pages AI engines cite to AI-referred, organic, referral and direct sessions, Search Console clicks and impressions, your GA4 key events, and the orders, deals or payments behind them.
AI traffic vs organic report
Shows how much traffic answer engines like ChatGPT, Perplexity, Gemini and Claude send your site, and how it compares to normal organic search, from live GA4 data in your Coupler.io workspace —...
Amazon Ads attribution and metrics audit
Whether Amazon Ads sales and ACOS are comparable and trustworthy — windows, halo and views, currency, restatement, ad share of total sales.
Amazon Ads budget pacing
Where Amazon Ads spend lands by month end, which campaigns run out of budget early, portfolio caps, and whether more money would pay back.
Amazon Ads client report
The monthly Amazon Ads report a client can read — scored against agreed targets, misses explained honestly, next month's plan attached.
Amazon Ads new to brand and halo
What Amazon Sponsored Brands, Display, TV and DSP buy beyond ACOS — new-to-brand customers, halo sales, branded searches.
Amazon Ads performance review
The Amazon Ads baseline read — what the account did, why ACOS moved, split by ad product, and what to do, with a number on each.
Amazon Ads placement and search share
Where on Amazon the ads earn — top of search, rest of search, product pages — placement adjustments sized, and top-of-search share.
Amazon Ads product and ASIN performance
Which advertised Amazon products earn their spend, which spend without selling, what shoppers buy instead, and when it's the listing.
Amazon Ads settings and structure audit
Prices every Amazon Ads setting and structural choice costing money — effective top-of-search bids, self-competition, brand mixing, crowded ad groups.
Amazon Ads targeting analysis
Which Amazon keywords and product targets earn, what each should bid from its own revenue per click, and how match types and auto groups compare.
Amazon Ads waste and scale
Finds Amazon search terms and product matches spending without selling, builds safe negatives, harvests winners, and moves the money.
Branded vs nonbranded search split
Splits your organic search into brand and non-brand and tells you which is really growing, from live Google Search Console data in your Coupler.io workspace — clicks, impressions, CTR and position...
Content decay detector
Finds pages that are quietly losing organic traffic over time, from live Google Search Console data in your Coupler.io workspace — which pages are down on clicks, whether it's a ranking slip or...
Facebook Ads audience analysis
Use for "which audiences are working on Meta", "is my lookalike better than broad", "is retargeting worth it", "who is actually converting", "should I still be running interest targeting", "which...
Facebook Ads budget pacing
Use for "am I on track with my Meta budget", "will I overspend this month", "how much should I be spending a day", "which ad sets are capped", "we underspent and I don't know why", "why won't this...
Facebook Ads client report
Use when someone asks for a monthly Meta report for a client, wants the Facebook section of a client deck built, needs last month's paid social written up, asks for an end-of-month social ads...
Facebook Ads creative analysis
Use for "which creative is working on Meta", "which ads should I put money behind", "what should the next round of creative look like", "why is my quality ranking below average", "is my hook...
Facebook Ads creative fatigue
Use for "is my Meta creative burning out", "my CTR is dropping", "my CPMs keep rising", "how long before I need new ads", "which ads should I refresh", "how much new creative do I need a month", or...
Facebook Ads performance review
Use for "how are my Meta ads doing", "why did my cost per result go up", "what changed on Facebook this month", "which campaigns improved", "my CPMs are climbing", or a weekly or monthly account...
Facebook Ads pixel and attribution audit
Use for "can I trust my Meta conversion numbers", "why does Facebook claim more purchases than Shopify", "are my conversions double counted", "is my pixel firing", "how much of this is...
Facebook Ads placement geo and device
Use for "is Audience Network wasting my money", "should I turn off automatic placements", "how are Reels doing versus Feed", "which countries are working on Meta", "is mobile or desktop...
Facebook Ads settings audit
Use for "audit my Meta ads settings", "is this account set up right", "I inherited this Facebook account, what's wrong with it", "are the Advantage+ toggles on", "check my campaign settings", "why...
Facebook Ads structure and learning review
Use for "is my Meta account built right", "why are my ad sets stuck in learning", "do I have too many ad sets", "should I consolidate", "why won't this ad set exit learning", "I inherited this...
Facebook Ads waste and scale
Use for "where am I wasting money on Meta", "which ad sets should I pause", "what should I turn off", "which campaigns should I scale", "clean up my Facebook account", "what do I cut and where does...
Google Ads budget pacing
Use for "am I on track with my Google Ads budget", "will I overspend this month", "how much should I spend a day", "which campaigns are capped by budget", "we underspent and I don't know why",...
Google Ads client report
Use when someone asks for a monthly Google Ads report for a client, wants the client deck built, needs last month's Google Ads performance written up, asks for an end-of-month PPC report, asks...
Google Ads conversion tracking audit
Use for "can I trust my Google Ads conversion numbers", "audit my conversion tracking", "why do Google Ads and Analytics disagree", "are my conversions double-counted", "my conversions dropped...
Google Ads keyword and quality score analysis
Use for "which keywords make money", "my quality score dropped", "should I use exact or broad match", "which keywords are worth more budget", "why is my cost per click so high", "find me new...
Google Ads performance review
Use for "how are my Google Ads doing", "why did my cost per lead go up", "which campaigns improved this month", "am I losing impression share", "what happened to my Google Ads last week", or a...
Google Ads PMax transparency
Use for "how is Performance Max doing", "is PMax cannibalising my Shopping campaigns", "I can't see anything inside PMax", "is Performance Max just buying my own brand traffic", "should I keep PMax...
Google Ads settings audit
Use for "audit my Google Ads settings", "is my account set up right", "I inherited this account, what's wrong with it", "why is my traffic showing outside my area", "check my campaign settings",...
Google Ads waste and scale
Use for "where am I wasting money on Google Ads", "which keywords should I pause", "find me negative keywords", "search terms report analysis", "which campaigns should I scale", "clean up my Google...
GSC country device performance
Breaks organic search performance down by country and device, from live Google Search Console data in your Coupler.io workspace — clicks, impressions, click-through rate and average position by...
GSC GA4 landing page performance
Joins Google Search Console and GA4 to show which landing pages bring organic traffic and what that traffic does once it lands, from live data in your Coupler.io workspace — search clicks and...
GSC search opportunity finder
Finds the clicks you're leaving on the table in Google Search, from live Search Console data in your Coupler.io workspace — queries ranking just off page one, pages that get seen but not clicked,...
LinkedIn Ads budget pacing
Where LinkedIn Ads spend lands by month end, which campaigns spend their full budget, and why the underspenders can't spend.
LinkedIn Ads client report
The monthly LinkedIn Ads report a client can read — scored against agreed targets, misses explained honestly, next month's plan attached.
LinkedIn Ads conversion tracking audit
Whether LinkedIn Ads conversions can be trusted — rules, attribution overcount, view-through share, untracked spend, dated breaks.
LinkedIn Ads creative analysis
Which LinkedIn Ads creatives win within their own format, what winners share, and a brief for the next round.
LinkedIn Ads creative fatigue
Which LinkedIn Ads creatives are wearing out, roughly how long each has left, whether it's the audience, and how many new creatives a month.
LinkedIn Ads lead gen form performance
Which LinkedIn lead gen forms earn their leads — cost per lead, form completion, and who the leads are from their own answers, never as individuals.
LinkedIn Ads performance review
The LinkedIn Ads baseline read — what the account did, why it changed, reach and frequency, and what to do, with a number on each.
LinkedIn Ads placement and device
What LinkedIn Ads spend earns on LinkedIn against the Audience Network, by placement and device, with what to switch off.
LinkedIn Ads settings and structure audit
Prices every LinkedIn Ads setting and structural choice costing money — objectives, bids, Audience Network, expansion, overlapping campaigns.
LinkedIn Ads waste and scale
Finds LinkedIn Ads spend past the point of being early with nothing to show — campaigns, creatives, Audience Network, saturation — and moves it.
Marketing analytics
Analyze marketing performance data using Coupler.io MCP tools (list-dataflows, get-schema, get-data). Use when the user asks to pull or analyze data from Coupler.io dataflows/data sets, generate...
Microsoft Ads audience analysis
Which Microsoft Ads audiences earn their spend — lists, age and gender, and LinkedIn profile cuts by industry and job function — with bid adjustments.
Microsoft Ads budget pacing
Where Microsoft Ads spend lands by month end, which campaigns are capped by budget, and whether more money would buy anything.
Microsoft Ads client report
The monthly Microsoft Ads report a client can read — scored against agreed targets, misses explained honestly, next month's plan attached.
Microsoft Ads competitive position
The Microsoft Ads account's position in the auction — share won, lost to budget or rank, top of page, click share — and where to defend.
Microsoft Ads conversion tracking audit
Whether Microsoft Ads conversions can be trusted — goals counting, double counts, untracked spend, dated breaks — before anyone moves money.
Microsoft Ads geo device and dayparting
Where, on what device and at what hour Microsoft Ads spend earns — share of spend against share of results, with adjustments sized.
Microsoft Ads keyword and quality score analysis
Which Microsoft Ads keywords earn their money, quality weighted by spend, which part of quality is failing, and what low quality costs.
Microsoft Ads performance review
The Microsoft Ads baseline read — what the account did, why it changed, the demand it is missing, and what to do, with a number on each.
Microsoft Ads settings audit
Prices every Microsoft Ads setting that costs money — syndication, location intent, audience setting, bid strategies, Google Import overwrites.
Microsoft Ads shopping and product performance
Which products Microsoft Shopping makes money on, which spend without selling or never serve, and how to restructure the product groups.
Microsoft Ads waste and scale
Finds Microsoft Ads spend past the point of being early with nothing to show, builds safe negatives, and moves the money to capped campaigns.
New page indexation tracker
Tracks how long new pages take to get picked up by Google and start earning traffic, from live Google Search Console data in your Coupler.io workspace — days from publish to first impression, to...
PPC analytics
Analyze paid-ads (PPC) performance over the ad data connected in your Coupler.io workspace — spend, impressions, clicks, CTR, CPC, CPM, conversions, CPA, ROAS — with per-platform funnel traces, an...
TikTok Ads audience analysis
Use for "which audiences are working on TikTok", "is interest targeting worth it", "should I just go broad", "who is actually converting", "which age group should I bid on", "are my behaviour...
TikTok Ads budget pacing
Use for "am I on track with my TikTok budget", "will I overspend this month", "how much should I be spending a day", "which ad groups are capped", "we underspent and I don't know why", "why won't...
TikTok Ads client report
Use when someone asks for a monthly TikTok report for a client, wants the TikTok section of a client deck built, needs last month's paid social written up, asks for an end-of-month TikTok report,...
TikTok Ads creative analysis
Use for "which creative is working on TikTok", "which videos should I put money behind", "what should the next round of creative look like", "is my hook working", "which video is holding...
TikTok Ads creative fatigue and velocity
Use for "is my TikTok creative burning out", "my hook rate is dropping", "my CPMs keep rising", "how long before I need new videos", "which ads should I refresh", "how much new creative do I need a...
TikTok Ads GMV Max and shop review
Use for "how is GMV Max doing", "should I use GMV Max or run campaigns manually", "is GMV Max cannibalising my other campaigns", "which products are selling on TikTok Shop", "my GMV Max ROI...
TikTok Ads performance review
Use for "how are my TikTok ads doing", "why did my cost per result go up", "what changed on TikTok this month", "which campaigns improved", "my CPMs are climbing", "my video views dropped", or a...
TikTok Ads pixel and attribution audit
Use for "can I trust my TikTok conversion numbers", "why does TikTok claim more purchases than Shopify", "are my conversions double counted", "is my pixel firing", "why do standard and real-time...
TikTok Ads placement geo and device
Use for "is Pangle wasting my money", "should I turn off automatic placement", "how is Search Feed doing", "which countries are working on TikTok", "is iOS or Android converting", "what time of day...
TikTok Ads structure and learning review
Use for "is my TikTok account built right", "why are my ad groups stuck in learning", "do I have too many ad groups", "should I consolidate", "why won't this ad group exit learning", "I inherited...
TikTok Ads waste and scale
Use for "where am I wasting money on TikTok", "which ad groups should I pause", "what should I turn off", "which campaigns should I scale", "clean up my TikTok account", "find me negative keywords...
Ecom analytics
Use this skill when the user wants to analyze e-commerce performance, review funnel conversion, investigate AOV or repeat-purchase trends, build an ecom report, check sales velocity, understand...
Shopify inventory and stockout risk
Use for "what's about to run out", "what should I reorder", "when do I need to place the order", "how much stock do I have", "what's my inventory worth", "which SKUs are overstocked", "how much...
Shopify product and variant sales
Use for "which products are selling", "what are my best sellers", "which variants should I drop", "what's my margin by product", "which size sells", "how did the launch do", "what's my revenue...
Shopify repeat purchase and retention
Use for "what's our repeat rate", "do customers come back", "which campaign brings customers who buy again", "what's our customer lifetime value", "how long until the second order", "do discounted...
Shopify store performance
The store's baseline trading read — sales ladder, orders, AOV, refunds vs returns, new vs returning — and which of the three drivers moved revenue.
Finance analytics
Use this skill when the user wants to analyze financial performance, review P&L health, monitor MRR/ARR, investigate margin or cost trends, build a finance report, check cash flow or runway, or...
Sales analytics
Pipeline health, win rates, sales velocity and rep performance, straight from your CRM.
Create dataflow
Use this skill when the user wants to create a new dataflow, set up a new data import, connect a new data source to a destination, pull data from an integration into Google Sheets or BigQuery or...
Generate data set context
Use this skill when the user wants to explore a dataset's context, or write or update documentation for the data it holds. Triggers include: 'explore this data set', 'document this data flow',...
Get started
Use this skill when the user's Coupler.io workspace is NEW or EMPTY — no datasets, no credentials — and they want their data flowing, or when any data request arrives from an account with nothing...
Google Ads custom GAQL
Use this skill when the user needs Google Ads data that no packaged report type carries, or asks for a Custom GAQL source. Triggers include: 'I need a Google Ads field that isn't in any report',...
Refine prompt
Use this skill when the user's request is vague, incomplete, or poorly structured and needs to be sharpened into a detailed, actionable analytics prompt before analysis. Triggers include...
Report generation
Use this skill to produce a structured business report from analysis output and validate it before delivery — turning metrics, findings, and recommendations into a scannable, decision-ready...
Why use AI agent skills?
Works with your AI tools
Works with Claude, ChatGPT, and more. AI agent skills run inside Coupler and feed into whichever AI tool your team already uses.
Easy, no-code setup
Choose a skill from the library >
Connect your data sources >
The skill runs automatically inside your AI tool.
No engineering required.
Connect your data sources >
The skill runs automatically inside your AI tool.
No engineering required.
Always fresh data
AI Agent Skills pull from data that refreshes up to every 15 minutes so your AI is always working with what's actually happening, not last week's export.
How it works?
Add Skill to Your Workflow
Drop the marketing analytics skill into Claude, ChatGPT, or any AI tool of choice.
Ask in Any Language
No SQL, formulas, and dashboard to build first. Just ask and get your response.
Find campaigns burning budget without conversions
Connect your Google Ads or Meta data and run the campaign audit skill. Your AI flags every campaign where spend is climbing but conversions haven't moved.
Explain a traffic drop before Monday standup
When GA4 shows a dip on Friday afternoon, run the traffic analysis skill. It checks the pattern against previous weeks and gives you a plain-language explanation ready to share with your team.
Spot which products are draining margin before the weekend
Add the ecommerce performance skill, connect your Shopify data, and ask your AI to rank products by revenue minus ad spend. You get a clear view of what's actually profitable without building a pivot table or waiting on a data analyst.
What AI Integrations does Coupler.io offer for business?
Frequently asked questions
AI agent skills are prebuilt analytical workflows in Coupler.io's skills library. Each skill targets a specific task: audit campaign performance, analyze a traffic drop, review pipeline health, etc.
Instead of writing a prompt from scratch every time, you pick a skill, connect your data sources, and your AI runs the analysis. LLM agent skills work by connecting your live business data directly to the model through MCP. So instead of uploading CSVs or writing complex queries, you just ask in plain language.
If you’ve used Coupler.io's dashboard templates before, agent skills follow the same logic: pre-built and ready to run, but for AI-powered analysis instead of static reports.
Start by setting up a data flow in Coupler.io. Connect your data source, set a refresh schedule, then open the skills library and pick the skill that fits your task. Add it to your workflow, open your AI tool, and prompt in plain language. The skill runs against your live Coupler.io data and returns analysis without you writing a single query or exporting anything manually.
Each skill is a predefined instruction set that tells your AI what data to pull, how to structure it, and what analysis to run.
When you trigger a skill, Coupler.io pulls fresh data from your connected sources, passes it to your AI tool through MCP (Model Context Protocol), and the AI runs the analysis based on the skill's parameters. The result comes back as a plain-language answer or report inside your AI chat.
The difference from feeding data manually is context. Coupler.io structures the data so the AI understands column meanings, metric definitions, relationships between tables, and more. That structured context window directly affects accuracy. It reduces vulnerabilities like hallucinated metrics or misinterpreted columns. Agent skills built on Coupler.io return more reliable results than manual uploads because the AI isn't guessing what the numbers mean.
MCP (Model Context Protocol) is the protocol that connects Coupler.io's data layer to your AI tool. It handles how data is transferred, structured, and made available for the AI to read. It's the foundation everything runs on.
Agent skills are built on top of that foundation. MCP gives your AI access to your data. A skill tells it exactly what to do with that data: which metrics to pull, how to structure the output, what kind of analysis to run, etc. Without a skill, you write those instructions yourself. With a skill, they're already there.
The practical difference: MCP suits users who want full control over their prompts and queries. Skills suit teams that want consistent, repeatable analysis without starting from a blank prompt every time.
Coupler.io agent skills currently work with Claude, ChatGPT, Gemini, Cursor, and Perplexity. Anthropic agent skills run natively inside Claude.ai. OpenAI agent skills and codex agent skills connect through OpenAI's MCP-compatible clients. Gemini agent skills work through Google's AI ecosystem. Cursor agent skills are available for technical and development workflows. Copilot skills agent functionality connects through Coupler.io's Custom MCP, which generates a unique endpoint any MCP-compatible tool can use.
Yes. Agent skills are available on Coupler.io's free tier. You can try them without a paid plan. All skills are included on every paid plan with no gating by tier.
Marketing teams, finance teams, agencies, and data analysts who run the same reports and analysis every week. If your job involves pulling data from multiple sources and turning it into answers for stakeholders, agent skills are built for that.
