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Instagram Insights Tableau

Connect Instagram Insights to Tableau

Send Instagram Insights post: performance totals, profile: account overview, profile: performance insights and 13 more report types to Tableau on a schedule. Choose metrics and dimensions and filter by date. Refresh as often as every 15 minutes.

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Instagram Insights report Data source: Instagram Insights
Build Tableau reports on Instagram Insights data that Coupler.io keeps up to date.
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How to connect Instagram Insights and Tableau

7 steps. You can preview the Instagram Insights data in Coupler.io before anything reaches Tableau.

Step 1 of 7

Connect Instagram Insights

Sign in to Instagram Insights and authorize Coupler.io. There's no API key to copy.

Sign in with Instagram Insights

Step 2 of 7

Choose what to export

Pick the Instagram Insights data you want in Tableau.

Frequently used

Post insights

Story insights

Show 8 more report types Show fewer report types

Story insights

Profile insights

ProfilesNot setSpecify profiles from where you want to extract data.

Step 3 of 7

Set the report period

Choose the date range the report covers.

Start dateAny dateSpecify the start date of the period.
End dateAny dateSpecify the end date of the period.
Published afterAny dateEnter a date to export data for posts published after this date.
Published beforeAny dateEnter a date to export data for posts published before this date.
Show 2 more fields Show fewer fields
TimeframeNot setSelect timeframe to export.
Split byNot setChoose between totals only, daily breakdown, or monthly breakdown (31st day excluded if present).

Step 4 of 7

Pick metrics and dimensions

Choose what to measure and how to break it down.

MetricsNot setSelect one or more values for “metrics”, e.g. “Engaged audience demographics”, “Reached audience demographics”.
DimensionNot setSelect a value for “dimension”, e.g. “Age”, “Gender”, “Age, Gender”.

Step 5 of 7

Fine-tune the export

Optional settings for this Instagram Insights export.

Show promoted posts ad ids in separate rowsNot set
Data behaviorNot setChoose how your data is stored. Latest data keeps only current values.

Step 6 of 7

Connect Tableau

Coupler.io generates an integration URL for the Instagram Insights data that you connect in Tableau.

Integration URLhttps://app.coupler.io/export/w/123456?access_token=••••••••Visible only to the data flow's creator

Step 7 of 7

Set a schedule

Tableau sees the data as of the last run. Run it as often as every 15 minutes.

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Get the most of Instagram Insights to Tableau integration

Gather data icon

Gather data

Export data from numerous apps and sources into a single destination. Blend data from different apps to get a single source of truth.
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Understand data

Preview, transform, sort, and filter data for better clarity in just a few clicks in the Coupler.io interface. Take your data analytics to the next level.
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Automate data

Access data that is always up to date by enabling the automatic data refresh on a schedule as often as every 15 minutes and using triggered automation.
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Act on data

Visualize your data by quickly connecting to data visualization and BI tools. Build insightful dashboards in a breeze and make better decisions.
Instagram Insights to Tableau questions

16 report types, including Post: performance totals, Profile: account overview, Profile: performance insights, Profile: followers daily breakdown (last 30 days) and Profile: followers demography insights.

You sign in to Instagram Insights and authorize Coupler.io. There's no API key to copy.

Yes. Set the start date and end date to cover the period you need. You can also filter by published date. Splitting the data by period is available too.

Yes. Pick from 2 metrics.

Through the Coupler.io Web Data Connector. In Tableau Desktop, go to More, then Web Data Connector, and enter https://app.coupler.io/tools/tableau.

On a schedule you choose, from monthly down to every 15 minutes, depending on your Coupler.io plan.

Yes. Add more sources to the same data flow, for example Facebook Page Insights or Facebook Public Data, and join or append them before the data reaches Tableau.

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