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Google Analytics 4 Tableau

Connect Google Analytics 4 to Tableau

Send Google Analytics 4 reports built from 84 metrics and 374 dimensions to Tableau on a schedule. Pick the properties, choose metrics and dimensions and filter by date. Refresh as often as every 15 minutes.

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Google Analytics 4 report Data source: Google Analytics 4
Build Tableau reports on Google Analytics 4 data that Coupler.io keeps up to date.
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How to connect Google Analytics 4 and Tableau

6 steps. You can preview the Google Analytics 4 data in Coupler.io before anything reaches Tableau.

Step 1 of 6

Connect Google Analytics 4

Sign in to Google Analytics 4 and authorize Coupler.io. There's no API key to copy.

Sign in with Google Analytics 4

Step 2 of 6

Choose what to export

Pick the Google Analytics 4 data you want in Tableau.

PropertiesNot setChoose the properties available in your accounts.

Step 3 of 6

Set the report period

Choose the date range the report covers.

Start dateAny dateSpecify the start date of the period that should be covered in your report. By default, the start date is set to 60 days ago.
End dateAny dateSpecify the end date of the period that should be covered in your report. The default end date is today.

Step 4 of 6

Pick metrics and dimensions

Choose what to measure and how to break it down.

DimensionsNot setSelect one or more values for “dimensions”, e.g. “Achievement ID”, “Ad format”, “Ad source”, “Ad unit”, “App version”.
MetricsNot setSelect one or more values for “metrics”, e.g. “1-day active users”, “28-day active users”, “7-day active users”, “Active users”, “Ad unit exposure”.

Step 5 of 6

Connect Tableau

Coupler.io generates an integration URL for the Google Analytics 4 data that you connect in Tableau.

Integration URLhttps://app.coupler.io/export/w/123456?access_token=••••••••Visible only to the data flow's creator

Step 6 of 6

Set a schedule

Tableau sees the data as of the last run. Run it as often as every 15 minutes.

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Get the most of Google Analytics 4 to Tableau integration

Gather data icon

Gather data

Export data from numerous apps and sources into a single destination. Blend data from different apps to get a single source of truth.
Understand data icon

Understand data

Preview, transform, sort, and filter data for better clarity in just a few clicks in the Coupler.io interface. Take your data analytics to the next level.
Automate data icon

Automate data

Access data that is always up to date by enabling the automatic data refresh on a schedule as often as every 15 minutes and using triggered automation.
Act on data icon

Act on data

Visualize your data by quickly connecting to data visualization and BI tools. Build insightful dashboards in a breeze and make better decisions.
Google Analytics 4 to Tableau questions

You sign in to Google Analytics 4 and authorize Coupler.io. There's no API key to copy.

Yes. Set the start date and end date to cover the period you need.

Yes. Pick from 84 metrics and 374 dimensions.

Through the Coupler.io Web Data Connector. In Tableau Desktop, go to More, then Web Data Connector, and enter https://app.coupler.io/tools/tableau.

On a schedule you choose, from monthly down to every 15 minutes, depending on your Coupler.io plan.

Yes. Add more sources to the same data flow, for example Google Ads or Facebook Ads, and join or append them before the data reaches Tableau.

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