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Connect Pardot to Power BI

Send Pardot opportunities, campaigns, accounts and 30 more data types to Power BI on a schedule. Filter by date. Refresh as often as every 15 minutes.

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Pardot report Data source: Pardot
Build Power BI reports on Pardot data that Coupler.io keeps up to date.
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How to connect Pardot and Power BI

5 steps. You can preview the Pardot data in Coupler.io before anything reaches Power BI.

Step 1 of 5

Connect Pardot

Sign in to Pardot and authorize Coupler.io. There's no API key to copy.

Sign in with Pardot

Step 2 of 5

Choose what to export

Pick the Pardot data you want in Power BI.

Show 25 more data types Show fewer data types
Pardot Business Unit IDNot setSpecify your Pardot Business Unit ID. It can be found at Setup > Pardot > Pardot Account Setup.

Step 3 of 5

Fine-tune the export

Optional settings for this Pardot export.

Start dateAny dateSpecify the earliest date for data export. Data before this date will not be exported.

Step 4 of 5

Connect Power BI

Copy the integration URL Coupler.io generates, run the data flow once, then paste the URL into Power BI Desktop under Get Data, Web.

Data set to shareOpportunitiesThe data view Power BI reads
Integration URLhttps://app.coupler.io/export/w/123456.json?access_token=••••••••Paste into Get Data, Web in Power BI Desktop

Step 5 of 5

Choose a write mode and schedule

Every run either replaces or appends the data in Power BI. Run it as often as every 15 minutes.

Write mode

Each run overwrites all data at the URL with fresh Pardot data.

Get the most of Pardot to Power BI integration

Gather data icon

Gather data

Export data from numerous apps and sources into a single destination. Blend data from different apps to get a single source of truth.
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Understand data

Preview, transform, sort, and filter data for better clarity in just a few clicks in the Coupler.io interface. Take your data analytics to the next level.
Automate data icon

Automate data

Access data that is always up to date by enabling the automatic data refresh on a schedule as often as every 15 minutes and using triggered automation.
Act on data icon

Act on data

Visualize your data by quickly connecting to data visualization and BI tools. Build insightful dashboards in a breeze and make better decisions.
Pardot to Power BI questions

33 data types, including Opportunities, Campaigns, Accounts, Lists and Users.

You sign in to Pardot and authorize Coupler.io. There's no API key to copy.

Yes. Set the start date to cover the period you need.

Coupler.io gives you a JSON integration URL. In Power BI Desktop, choose Get Data, then Web, and paste the URL.

Yes. Coupler.io updates the Pardot data on its schedule, and Power BI reads it on its own. Schedule the Power BI refresh to run after the Coupler.io one.

On a schedule you choose, from monthly down to every 15 minutes, depending on your Coupler.io plan.

Yes. Add more sources to the same data flow, for example GoHighLevel or Google Ads, and join or append them before the data reaches Power BI.

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