Use the Shopify to Google Sheets Integration

Check out this detailed tutorial on how to automate workflows between Shopify and Google Sheets spreadsheets.

Step 1: Collect data
Start by linking your Shopify account with Coupler.io. This requires granting permission to read your Shopify information.

Once the connection is established, choose the data you want to export to Google Sheets. The available options range from information about customers to detailed order records.

Advanced settings allow you to make your Shopify data export more detailed. They depend on the chosen data entity. For example, if you export orders, you can specify the order status, financial status, creation dates, and other parameters.



Step 2: Organize and transform data
With your data chosen, the next task is to tailor it to meet your analytical needs. Coupler.io will import Shopify data for preview, and you can implement several transformation options:

• Filter and highlight the data that matters most.
• Rearrange and rename columns to fit your layout.
• Create calculated columns with formulas to address complex analytical requirements.
• Combine Shopify data with information from other Shopify accounts or external apps, like Google Analytics.

Step 3: Load & automate
The concluding step involves establishing a direct link to your Google Sheets. Coupler.io guides you through this process with clear, step-by-step instructions. On the basic level, it's enough only to select a sheet and a spreadsheet. However, you can benefit from other parameters to export Shopify data to Google Sheets.



The final action should be to click on the Run importer button. This will import the selected data from Shopify online store to the chosen spreadsheet. However, if you want to connect Shopify to Google Sheets, enable the automatic data refresh.

Data export automation improves the efficiency and accuracy of your reporting process. It allows you to get rid of the manual workload. As a result, your Google Sheets always display the most up-to-date data from Shopify.

Coupler.io offers the Automatic Data Refresh feature to streamline this process. You can enable it once the connections to your source and destination apps are established. The automatic data refresh allows you to choose a data refresh interval (frequency). It ranges from every month to near real-time (every 15 minutes) to match your reporting requirements. When you connect Shopify to Google Sheets, you can activate the feature before the importer runs or do this after the initial import.

Coupler.io's scheduling capability is designed for customization. It lets you tailor the data refresh to fit your specific reporting rhythm. You can:

• Select specific days for data updates. This is useful to ensure they align with your operational days or specific dates vital for your analysis.
• Determine the exact time range and set your preferred time zone. This way, you ensure your spreadsheet is updated whenever needed.

Average Order Value (AOV)
The AOV is a critical indicator for assessing the mean amount spent each time a returning customer places an order. It allows you to analyze the effectiveness of a company's pricing strategy. This metric lets you understand spending behaviors and adopt precise sales strategies.

Total Discounts
This metric represents the cumulative savings customers receive from discounts on their purchases. It sheds light on how discounting practices affect overall sales. Based on this insight, you can enhance the ability to attract new customers.

Subtotal Price
Subtotal price represents the collective cost of items in an order before taxes and shipping fees are added. Analysis of this metric provides insights into the appeal of products and spending habits. You can make informed decisions related to inventory and setting prices.

Current Subtotal Price
This metric reflects the most recent subtotal for orders. This includes adjustments for returns or exchanges. The current subtotal price is vital to monitor revenue and assess the immediate financial state of sales.

Order Processing Time
This metric quantifies the elapsed time from when an order is placed until it is fulfilled. It serves as a benchmark for evaluating the efficiency of order fulfillment processes. Shortening this time can lead to higher customer satisfaction. As a result, the delivery process becomes more efficient.

Total Customers
Insight into the overall number of customers is a gauge for market reach. With this metric, you can segment the customer base to refine marketing efforts. You can also track customer acquisition trends more efficiently.

Total Tax
This metric represents the total amount of tax collected from sales. It's vital to maintain accurate financial records, adhering to tax regulations. Based on this insight, you can also assess tax contributions by region or product type.

Total Sales
Total sales measure the aggregate revenue from all transactions within a specific timeframe. This value offers a broad view of business health. As a result, you can identify sales patterns and guide strategic planning.

Outstanding Amount
This metric is the total of all outstanding payments on orders. It highlights areas for improvement in accounts receivable and cash flow processes. With this value tracked, you can pinpoint challenges in collecting payments.

With Coupler.io, you can easily connect Shopify to different platforms, including:

• Spreadsheets - you can export Shopify data to Google Sheets and Microsoft Excel on a schedule. This type of data destination fits the users who find spreadsheets indispensable for their data reporting.
• Data warehouses - Coupler.io makes connecting Shopify with leading data warehouses easy. The available options are BigQuery, PostgreSQL, and Redshift. But the list of supported destinations is constantly growing.
• BI tools - using the supported BI tools, you can visualize your data as a report or dashboard. Connect Shopify data to Looker Studio, Power BI, Tableau, and Qlik.