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Connect Mixpanel to Snowflake

Send Mixpanel cohorts, engages, revenues and 4 more data types to Snowflake on a schedule. Filter by date. Refresh as often as every 15 minutes.

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Snowflake schema mixpanel
  • cohorts
  • engages
  • revenues
  • annotations
  • cohort_members
  • 2 more data types
Each Mixpanel data type lands in its own table. You pick the schema and table names.
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How to connect Mixpanel and Snowflake

5 steps. You can preview the Mixpanel data in Coupler.io before anything reaches Snowflake.

Step 1 of 5

Connect Mixpanel

Enter your Mixpanel username, secret, project ID and region. You only do this once per account.

Username••••••••••••
Secret••••••••••••
Project ID••••••••••••
Region••••••••••••

Step 2 of 5

Choose what to export

Pick the Mixpanel data you want in Snowflake.

Start dateAny dateSpecify the earliest date to export data from. Defaults to one year ago if not set.
End dateAny dateSpecify the latest date to export data to. Leave empty to sync to the most recent date.

Step 3 of 5

Fine-tune the export

Optional settings for this Mixpanel export.

Attribution windowNot setSpecify the number of days for attributing results to ads. Default is 5 days.
Date slicing windowNot setSpecify window size in days for data processing. Reduce if encountering memory issues with large datasets.
Export lookback windowNot setSpecify seconds to look back from last sync to ensure no data is missed. Default is 0 seconds.
Project timezoneNot setSpecify your project timezone.

Step 4 of 5

Connect Snowflake

Sign in to Snowflake with OAuth, then enter the database, schema, and table for the Mixpanel data.

DatabaseANALYTICSThe target Snowflake database
SchemamixpanelDefaults to public
TablecohortsCreated automatically on the first run

Step 5 of 5

Choose a write mode and schedule

Every run either replaces or appends the data in Snowflake. Run it as often as every 15 minutes.

Write mode

Each run deletes the existing rows in cohorts and loads fresh Mixpanel data.

Get the most of Mixpanel to Snowflake integration

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Gather data

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Understand data

Preview, transform, sort, and filter data for better clarity in just a few clicks in the Coupler.io interface. Take your data analytics to the next level.
Automate data icon

Automate data

Access data that is always up to date by enabling the automatic data refresh on a schedule as often as every 15 minutes and using triggered automation.
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Act on data

Visualize your data by quickly connecting to data visualization and BI tools. Build insightful dashboards in a breeze and make better decisions.
Mixpanel to Snowflake questions

7 data types, including Cohorts, Engages, Revenues, Annotations and Cohort members.

With your Mixpanel username, secret, project ID and region, entered once when you add the connection.

Yes. Set the start date and end date to cover the period you need.

Yes. With the required privileges, Coupler.io creates missing schemas and tables in your database on the first successful run.

Yes. Append adds new rows to cohorts on each run, while Replace swaps in a fresh copy. With Append, add new Mixpanel columns to the table yourself before the next run.

On a schedule you choose, from monthly down to every 15 minutes, depending on your Coupler.io plan.

Yes. Add more sources to the same data flow, for example GoHighLevel or Google Ads, and join or append them before the data reaches Snowflake.

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