Quick overview of the PPC multichannel campaign dashboard
Have all the crucial key performance indicators shown in one dashboard to extract insights essential for efficient decision-making.
Save countless hours of switching between accounts by having a one-stop-shop showing the state of all channels in one place.
Understand the efficiency of each channel by different metrics to optimize your advertising efforts and contribution.
Analyse the performance of each campaign separately to identify the most profitable campaigns, and spend your ad budget wisely.
Acquire peace of mind with the interactive PPC dashboard
Ready-to-use analytical tool
Start tracking key metrics without any complex setups. Connect the dashboard to your ad accounts with just a few clicks following the instructions inside.
Automated data refresh
With Coupler.io under the hood, get the charts populated with the latest data from your PPC accounts. Set up the desired refresh frequency, up to every 15 minutes.
Customize the template to fit your needs by adjusting metrics, visuals, etc. Easily share PPC campaign insights with stakeholders at the click of a button.
Check out the Coupler.io dashboard gallery
Understand how your Facebook or Instagram Ads campaigns impact brand awareness. Find a correlation between paid impressions and branded searches in Google. Check country by country with 2 simple charts to find where your Ad spend impacts the most.
Use a PPC dashboard designed for Google Sheets to track the performance of your campaigns across multiple advertising platforms.
Get a comprehensive PPC reporting tool to track the performance of your campaigns launched at multiple advertising platforms.
Get a detailed overview of the performance of your Google ads advertising campaigns to achieve your marketing goals better.
Effectively manage and optimize your Facebook advertising campaigns, reaching your target audience in a data-driven way.
Utilize a Power BI PPC dashboard for tracking and analyzing your advertising campaigns across multiple platforms.
Use the insights based on the data from GA4 to monitor your website traffic and discover which pages resonate most with your audience.
Optimize SEO with Looker Studio's dashboard for Google Search Console. Track page rankings, CTRs, and organic traffic efficiently.
Derive insights into how you can optimize your teams’ time efficiency with a ready-to-go analytics dashboard connected to Harvest.
Use a powerful Clockify analytics dashboard that provides insights into how you can increase the time efficiency of your teams.
Use the Google Calendar dashboard to analyze your meeting-related information and derive time insights
Access the performance of your Shopify ecommerce store and uncover critical insights into how to manage your orders effectively and increase revenue.
Get an overview of your revenue based on the data from QuickBooks and unlock in-depth insights to drive informed business decisions.
Monitor your Salesforce sales efforts with an overview of your opportunities, accounts, and campaigns. Track the key metrics, check how the team performs, and understand what drives your revenues.
Get a complete understanding of your HubSpot sales and dive deeper into open and closed deals. Track the team performance, see how sales shape up over time, and analyze what drives your results.
Analyze the key metrics of your sales department, drill down into particular deals, find the top performers, and stay on top of your Pipedrive sales.
Get a comprehensive overview of your revenue, monitor the status of your deals, and derive other insights with the help of a Salesforce sales dashboard.
Analyze events booked in Calendly to identify the most popular time slots and optimize your scheduling process. Align your calendar with demand to increase the performance of your team and processes.
Get a data-based perspective to make decisions for optimizing your LinkedIn Ads advertising campaigns and improving their performance.
Get insights into how viewers discover and interact with your videos, track content performance, key metrics, and define your YouTube strategy.
Analyze the critical sales metrics and key performance indicators from Pipedrive, including deal details, revenue, and pipeline health, to make strategic decisions.
Get an overview of the HubSpot sales metrics and KPIs to see how many deals are won or lost, how much revenue you generate, and derive other insights into pipeline health.
The requested dashboard is not in our gallery. Contact us for a customized solution.
Metrics you can track with the PPC reporting dashboard
The amount spent shows the total expenses on your PPC campaigns across all the selected advertising channels. This metric is essential for budget management and ROI analysis since it allows you to understand campaigns’ cost-effectiveness. Knowing how much you’ve spent will help you allocate resources efficiently among different advertising platforms.
This metric provides a breakdown of your total advertising expenses based on different types of campaigns. These types could be traffic, conversion, engagement, and so on. When you analyze the amount spent by campaign type, you can understand the spends for each type of campaign in regard to their performance.
The Impressions metric indicates how many times your ads were displayed to users. This number allows you to understand brand exposure and reach. If the number of impressions goes up, it means that your ad is getting significant visibility. If it goes down - it’s a sign that you need to revamp your campaign.
The Clicks metric shows how many times users have interacted with your ads by clicking on them. This number includes clicks on headline links, call-to-action buttons, ad extensions, or any other clickable elements. A high number of clicks indicates that your ad content is relevant and appealing to your target audience.
This metric shows a breakdown of the number of clicks by each advertising platform that you use on the dashboard: Google Ads, Facebook Ads, LinkedIn Ads, etc. With this chart, you can understand which platforms are the most performant from the engagement perspective.
Click-through rate or CTR is the ratio between clicks and impressions of your ads multiplied by 100 to get a percentage value. It’s important to track CTR to identify ads with low engagement rates so you can optimize them and make them relevant to the user’s search intent.
Cost per thousand impressions or CPM shows how much it costs to get a thousand impressions on your ad. This metric allows you to understand the cost efficiency of your ad reach. This is crucial for making decisions on budget allocation and improving return on advertising spend (ROAS).
Cost per click or CPC shows the average cost for each click on your ads. This metric is essential to understand how much you spend to attract user engagement. CPC will help you evaluate the cost-effectiveness of different keywords or ad placements and optimize the budget for your campaigns.
- Automation - you save time on reporting since you won’t have to manually collect and organize data for the report. The dashboard is connected to the desired ad platforms and refreshes automatically according to the set schedule. You can have it enabled as frequently as every 15 minutes.
- One connector to multiple channels - the dashboard is equipped with a single connector, Coupler.io, which supports multiple advertising channels. With only one solution, you automate data flow from Google Ads, Facebook Ads, LinkedIn Ads, and other sources.
- Insights into your ad campaigns - the data is presented on the dashboard in a digestible form, so you can easily detect bottlenecks and weak points of your PPC marketing.
- Scorecards with key metrics - you have all your KPIs, such as CPC, CPM, clicks, and other metrics on one panel on the top.
- Different charts with dynamics or split by categories - this is a visual part of the dashboard which presents key metrics as line charts, pie charts, or column graphs.
- Table with campaigns breakdown - on the bottom of the dashboard, you have a table showing a drill down into your PPC performance by campaign.