PPC multi-channel dashboard template

A PPC dashboard template designed in Looker Studio and equipped with a built-in connector to multiple advertising platforms. Follow the instructions inside the template to make a copy of it and synchronize it with the required data sources.

Data sources used
google-ads.svg
facebook.svg
instagram.svg
linkedin.svg
tiktok.svg
microsoft.svg
quora.svg

Quick overview of the PPC multichannel campaign dashboard

Have all the crucial key performance indicators shown in one dashboard to extract insights essential for efficient decision-making.

Keep an eye on KPIs image

Save countless hours of switching between accounts by having a one-stop-shop showing the state of all channels in one place.

Monitor each channel image

Understand the efficiency of each channel by different metrics to optimize your advertising efforts and contribution.

Compare channel metrics image

Analyse the performance of each campaign separately to identify the most profitable campaigns, and spend your ad budget wisely.

Drill down into every campaign image
Keep an eye on KPIs image
Monitor each channel image
Compare channel metrics image
Drill down into every campaign image

Acquire peace of mind with the interactive PPC dashboard

Ready-to-use analytical tool icon

Ready-to-use analytical tool

Start tracking key metrics without any complex setups. Connect the dashboard to your ad accounts with just a few clicks following the instructions inside.

Automated data refresh icon

Automated data refresh

With Coupler.io under the hood, get the charts populated with the latest data from your PPC accounts. Set up the desired refresh frequency, up to every 15 minutes.

White-label template icon

White-label template

Customize the template to fit your needs by adjusting metrics, visuals, etc. Easily share PPC campaign insights with stakeholders at the click of a button.

No need to build a PPC dashboard from scratch.
Use the fully automated template!

Check out the Coupler.io dashboard gallery

Facebook Ads & Brand Awareness Dashboard image
Facebook Ads & Brand Awareness Dashboard

Understand how your Facebook or Instagram Ads campaigns impact brand awareness. Find a correlation between paid impressions and branded searches in Google. Check country by country with 2 simple charts to find where your Ad spend impacts the most.

google-search-console.svg icon facebook.svg icon instagram.svg icon arrow icon looker.svg icon
PPC multi-channel dashboard for Google Sheets image
PPC multi-channel dashboard for Google Sheets

Use a PPC dashboard designed for Google Sheets to track the performance of your campaigns across multiple advertising platforms.

x-twitter.svg icon facebook.svg icon linkedin.svg icon googleadv.svg icon tiktok.svg icon quora.svg icon arrow icon google-sheets.svg icon
PPC multi-channel dashboard image
PPC multi-channel dashboard

Get a comprehensive PPC reporting tool to track the performance of your campaigns launched at multiple advertising platforms.

googleadv.svg icon facebook.svg icon tiktok.svg icon quora.svg icon linkedin.svg icon x-twitter.svg icon arrow icon looker.svg icon
Google Ads dashboard image
Google Ads dashboard

Get a detailed overview of the performance of your Google ads advertising campaigns to achieve your marketing goals better.

googleadv.svg icon arrow icon looker.svg icon
Facebook Ads dashboard image
Facebook Ads dashboard

Effectively manage and optimize your Facebook advertising campaigns, reaching your target audience in a data-driven way.

facebook.svg icon arrow icon looker.svg icon
PPC multi-channel dashboard for Power BI image
PPC multi-channel dashboard for Power BI

Utilize a Power BI PPC dashboard for tracking and analyzing your advertising campaigns across multiple platforms.

linkedin.svg icon googleadv.svg icon quora.svg icon facebook.svg icon tiktok.svg icon x-twitter.svg icon arrow icon power-bi.svg icon
Web Analytics dashboard image
Web Analytics dashboard

Use the insights based on the data from GA4 to monitor your website traffic and discover which pages resonate most with your audience.

google-analytics-4.svg icon arrow icon looker.svg icon
SEO Dashboard for Google Search Console  image
SEO Dashboard for Google Search Console

Optimize SEO with Looker Studio's dashboard for Google Search Console. Track page rankings, CTRs, and organic traffic efficiently.

google-search-console.svg icon arrow icon looker.svg icon
Time tracking dashboard for Harvest image
Time tracking dashboard for Harvest

Derive insights into how you can optimize your teams’ time efficiency with a ready-to-go analytics dashboard connected to Harvest.

harvest.svg icon arrow icon looker.svg icon
Time tracking dashboard for Clockify image
Time tracking dashboard for Clockify

Use a powerful Clockify analytics dashboard that provides insights into how you can increase the time efficiency of your teams.

clockify.svg icon arrow icon looker.svg icon
Google Calendar dashboard image
Google Calendar dashboard

Use the Google Calendar dashboard to analyze your meeting-related information and derive time insights

google-calendar.svg icon arrow icon looker.svg icon
Shopify dashboard image
Shopify dashboard

Access the performance of your Shopify ecommerce store and uncover critical insights into how to manage your orders effectively and increase revenue.

shopify.svg icon arrow icon looker.svg icon
Revenue dashboard for QuickBooks image
Revenue dashboard for QuickBooks

Get an overview of your revenue based on the data from QuickBooks and unlock in-depth insights to drive informed business decisions.

quickbooks.svg icon arrow icon looker.svg icon
CRM dashboard for Salesforce image
CRM dashboard for Salesforce

Monitor your Salesforce sales efforts with an overview of your opportunities, accounts, and campaigns. Track the key metrics, check how the team performs, and understand what drives your revenues.

salesforce.svg icon arrow icon looker.svg icon
CRM dashboard for HubSpot image
CRM dashboard for HubSpot

Get a complete understanding of your HubSpot sales and dive deeper into open and closed deals. Track the team performance, see how sales shape up over time, and analyze what drives your results.

hubspot.svg icon arrow icon looker.svg icon
CRM dashboard for Pipedrive image
CRM dashboard for Pipedrive

Analyze the key metrics of your sales department, drill down into particular deals, find the top performers, and stay on top of your Pipedrive sales.

pipedrive.svg icon arrow icon looker.svg icon
Salesforce dashboard image
Salesforce dashboard

Get a comprehensive overview of your revenue, monitor the status of your deals, and derive other insights with the help of a Salesforce sales dashboard.

salesforce.svg icon arrow icon looker.svg icon
Calendly event dashboard image
Calendly event dashboard

Analyze events booked in Calendly to identify the most popular time slots and optimize your scheduling process. Align your calendar with demand to increase the performance of your team and processes.

calendly.svg icon arrow icon looker.svg icon
LinkedIn Ads dashboard image
LinkedIn Ads dashboard

Get a data-based perspective to make decisions for optimizing your LinkedIn Ads advertising campaigns and improving their performance.

linkedin.svg icon arrow icon looker.svg icon
YouTube dashboard image
YouTube dashboard

Get insights into how viewers discover and interact with your videos, track content performance, key metrics, and define your YouTube strategy.

youtube.svg icon arrow icon looker.svg icon
Sales KPI dashboard for Pipedrive image
Sales KPI dashboard for Pipedrive

Analyze the critical sales metrics and key performance indicators from Pipedrive, including deal details, revenue, and pipeline health, to make strategic decisions.

pipedrive.svg icon arrow icon looker.svg icon
Sales KPI dashboard for HubSpot image
Sales KPI dashboard for HubSpot

Get an overview of the HubSpot sales metrics and KPIs to see how many deals are won or lost, how much revenue you generate, and derive other insights into pipeline health.

hubspot.svg icon arrow icon looker.svg icon

The requested dashboard is not in our gallery. Contact us for a customized solution.

Metrics you can track with the PPC reporting dashboard

check icon
Amount spent

The amount spent shows the total expenses on your PPC campaigns across all the selected advertising channels. This metric is essential for budget management and ROI analysis since it allows you to understand campaigns’ cost-effectiveness. Knowing how much you’ve spent will help you allocate resources efficiently among different advertising platforms.

check icon
Amount spent by campaign type

This metric provides a breakdown of your total advertising expenses based on different types of campaigns. These types could be traffic, conversion, engagement, and so on. When you analyze the amount spent by campaign type, you can understand the spends for each type of campaign in regard to their performance.

check icon
Impressions

The Impressions metric indicates how many times your ads were displayed to users. This number allows you to understand brand exposure and reach. If the number of impressions goes up, it means that your ad is getting significant visibility. If it goes down - it’s a sign that you need to revamp your campaign.

check icon
Clicks

The Clicks metric shows how many times users have interacted with your ads by clicking on them. This number includes clicks on headline links, call-to-action buttons, ad extensions, or any other clickable elements. A high number of clicks indicates that your ad content is relevant and appealing to your target audience.

check icon
Clicks by source

This metric shows a breakdown of the number of clicks by each advertising platform that you use on the dashboard: Google Ads, Facebook Ads, LinkedIn Ads, etc. With this chart, you can understand which platforms are the most performant from the engagement perspective.

check icon
Click-through rate (CTR)

Click-through rate or CTR is the ratio between clicks and impressions of your ads multiplied by 100 to get a percentage value. It’s important to track CTR to identify ads with low engagement rates so you can optimize them and make them relevant to the user’s search intent.

check icon
Cost per thousand impressions (CPM)

Cost per thousand impressions or CPM shows how much it costs to get a thousand impressions on your ad. This metric allows you to understand the cost efficiency of your ad reach. This is crucial for making decisions on budget allocation and improving return on advertising spend (ROAS).

check icon
Cost per click (CPC)

Cost per click or CPC shows the average cost for each click on your ads. This metric is essential to understand how much you spend to attract user engagement. CPC will help you evaluate the cost-effectiveness of different keywords or ad placements and optimize the budget for your campaigns.

Frequently asked questions
Yes, it is! We created our PPC reporting dashboard template to provide a reliable and secure analytics tool for different users. It is powered by a secure data connector by Coupler.io that automates data flow from multiple advertising platforms, including Google Ads, Facebook Ads, and others. The configurations are extremely secure and adhere to best practices in data privacy regulations.
Yes it does! Unlike other dashboard templates that we provide, this PPC report is designed to support multiple advertising channels for analytics. It is connected to multiple platforms, including Google Ads, Facebook Ads, LinkedIn Ads, Instagram Ads, and TikTok Ads. This allows you to track and compare performance across channels on one dashboard.
Our PPC reporting dashboard allows you to understand how different channels contribute to overall marketing strategy and for spotting opportunities and challenges unique to each platform. You will be able to view key metrics side by side, identify trends, and evaluate the performance across the selected channels.
Yes, you can customize the PPC dashboard to meet your reporting requirements, including by adding, removing, or editing metrics on the dashboard. The template is white label which makes it easy to tailor the report to focus on specific metrics that are most relevant to your goals.
You can also update the style, colors, fonts, scorecards, charts, and tables to create a personalized view of your PPC analytics report.
The key goal of this PPC dashboard template is to provide you with an analytics tool which will facilitate your decision-making on optimizing PPC campaigns. This tool has three major benefits:
  • Automation - you save time on reporting since you won’t have to manually collect and organize data for the report. The dashboard is connected to the desired ad platforms and refreshes automatically according to the set schedule. You can have it enabled as frequently as every 15 minutes.
  • One connector to multiple channels - the dashboard is equipped with a single connector, Coupler.io, which supports multiple advertising channels. With only one solution, you automate data flow from Google Ads, Facebook Ads, LinkedIn Ads, and other sources.
  • Insights into your ad campaigns - the data is presented on the dashboard in a digestible form, so you can easily detect bottlenecks and weak points of your PPC marketing.
With this all-in-one PPC analytics solution, you’ll be able to make smart decisions on how to optimize your PPC campaigns.
The PPC dashboard has several logical sections to simplify your analytics experience:
  • Scorecards with key metrics - you have all your KPIs, such as CPC, CPM, clicks, and other metrics on one panel on the top.
  • Different charts with dynamics or split by categories - this is a visual part of the dashboard which presents key metrics as line charts, pie charts, or column graphs.
  • Table with campaigns breakdown - on the bottom of the dashboard, you have a table showing a drill down into your PPC performance by campaign.
Under the hood of this PPC reporting dashboard lies a powerful data connector - Coupler.io. It collects data from multiple advertising platforms and loads it to the report designed in Looker Studio. The process of data collection, organization, and visualization is fully automatic. You won’t have to make anything except for a few clicks to start using this PPC dashboard.

High five for scrolling till the very end!
Enjoy your dashboard!