Quick overview of the Facebook Ads dashboard
Keep tabs on your KPIs to analyze how your campaigns perform and what you need to improve their efficiency.
Monitor your campaigns’ performance from different standpoints to optimize ad costs and achieve the set goals.
Zoom in the Facebook Ads performance to analyze it on a campaign level and optimize your marketing effort.
Identify the most and least profitable assets to spend your budget wisely and achieve higher results.
Acquire peace of mind with the interactive Facebook Ads dashboard
Ready-to-use analytical tool
Start tracking key metrics without any complex setups. Connect the dashboard to your Facebook Ads account with just a few clicks following instructions inside.
Automated data refresh
With Coupler.io under the hood, get the charts populated with fresh data from your Facebook Ads account. Set up the desired refresh frequency, up to every 15 minutes.
Customize the template to fit your needs by adjusting metrics, visuals, etc. Easily share Facebook Ads campaign insights with stakeholders at the click of a button.
Check out the Coupler.io dashboards gallery
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The requested dashboard is not in our gallery. Contact us for a customized solution.
Metrics you can track with the Facebook Ads dashboard
An impression is every instance your ad is displayed to users. By tracking the total number of impressions, you can assess the effectiveness of your ad strategy in capturing attention and increasing brand awareness. The number of impressions is an essential metric to gauge the reach and visibility of your search ads on the Facebook social media platform.
Cost per Thousand Impressions (CPM) reveals the average cost for every 1,000 impressions served by your Facebook ads. CPM serves as a valuable indicator of how efficiently you are using your ad budget to reach your target audience. Track CPM through our Facebook Ads dashboard template to optimize your return on advertising spend (ROAS).
Total amount spent or ad spend provides a comprehensive overview of all the expenses incurred on your Facebook Ads campaigns within a specific period. Easily track your advertising budget with the help of our Facebook Ads dashboard to gain better control over costs and evaluate the overall return on investment (ROI) of your ad set campaigns.
The total clicks is a metric to measure the overall number of user interactions with your Facebook Ads. It includes clicks on different clickable elements such as headline links, call-to-action buttons, and so on. Track total clicks to get valuable insights into the level of interest and interaction that your Facebook advertisements generate.
A unique click is a distinct user who clicks on your ads and lands on your page. The number of unique link clicks gives you a clear understanding of the unique traffic your campaign is driving. By tracking unique clicks, you can evaluate the success of your campaigns, namely how well they generate interest and capture the attention of potential leads.
Cost per click (CPC) shows the average cost incurred for each click on your ads within your Facebook Ads campaigns. By monitoring CPC through our Facebook Ads dashboard, you can get valuable insights into the efficiency of your ad campaigns in driving user engagement and, therefore, optimize your bidding strategies for maximum return on investment (ROI).
CTR or click-through rate represents the ratio between the clicks and impressions your ads receive. Tracking CTR allows you to gauge how attractive and relevant your ads are to users' search queries. The analysis and the following improvement of CTR will increase the likelihood of converting clicks into desired actions, such as website visits or conversions.
An action is an engagement that users perform with your ad including clicks, video views, and many others. Total actions as a metric allow you to understand how engaging and hence efficient your ads are. Track total actions to assess the success of your ad campaigns, identify areas for improvement, and optimize your ad strategy.
CPA or cost per action represents the average cost incurred for each action completed by a user in response to your Facebook Ads. The actions can include sign-ups, video views, ecommerce purchases, and so on. Track CPA to understand and measure the cost-effectiveness of your Facebook advertising efforts and make informed decisions about budget allocation.
Action rate is a metric used to measure the level of user engagement within your Facebook Ads. It shows the percentage of users who performed an interaction with an ad in relation to the total number of ad impressions. Tracking the action rate provides valuable insights into the engagement level and how your ads are resonating with your target audience.
A conversion refers to a completed interaction with a Facebook ad. Signups are basically conversions by the users who completed the registration process, such as creating an account, subscribing to a service, etc. Tracking sign-ups provides a clear measure of how well your ads engage and persuade users to complete the desired action of signing up.
A purchase is a conversion event that can be represented by a completed purchase of an item, subscription plan, or another asset by a user who interacted with your ads. Tracking purchases provides you with valuable insights into the revenue generated and allows you to evaluate the conversion success of your advertising efforts.