Facebook Ads dashboard template

A ready-to-go Facebook Ads dashboard template designed in Looker Studio and powered by Coupler.io integration to Facebook Ads. Complete a few simple steps to load data from Facebook Ads to the dashboard.

Data sources used
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Quick overview of the Facebook Ads dashboard

Keep tabs on your KPIs to analyze how your campaigns perform and what you need to improve their efficiency.

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Monitor your campaigns’ performance from different standpoints to optimize ad costs and achieve the set goals.

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Zoom in the Facebook Ads performance to analyze it on a campaign level and optimize your marketing effort.

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Identify the most and least profitable assets to spend your budget wisely and achieve higher results.

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Understand performance image
Drill down into every campaign image
Quickly identify top assets image

Acquire peace of mind with the interactive Facebook Ads dashboard

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Ready-to-use analytical tool

Start tracking key metrics without any complex setups. Connect the dashboard to your Facebook Ads account with just a few clicks following instructions inside.

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Automated data refresh

With Coupler.io under the hood, get the charts populated with fresh data from your Facebook Ads account. Set up the desired refresh frequency, up to every 15 minutes.

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White-label template

Customize the template to fit your needs by adjusting metrics, visuals, etc. Easily share Facebook Ads campaign insights with stakeholders at the click of a button.

No need to build a Facebook Ads dashboard from scratch.
Use our fully automated template!

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The requested dashboard is not in our gallery. Contact us for a customized solution.

Metrics you can track with the Facebook Ads dashboard

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Total impressions

An impression is every instance your ad is displayed to users. By tracking the total number of impressions, you can assess the effectiveness of your ad strategy in capturing attention and increasing brand awareness. The number of impressions is an essential metric to gauge the reach and visibility of your search ads on the Facebook social media platform.

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Cost per thousand impressions (CPM)

Cost per Thousand Impressions (CPM) reveals the average cost for every 1,000 impressions served by your Facebook ads. CPM serves as a valuable indicator of how efficiently you are using your ad budget to reach your target audience. Track CPM through our Facebook Ads dashboard template to optimize your return on advertising spend (ROAS).

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Total amount spent

Total amount spent or ad spend provides a comprehensive overview of all the expenses incurred on your Facebook Ads campaigns within a specific period. Easily track your advertising budget with the help of our Facebook Ads dashboard to gain better control over costs and evaluate the overall return on investment (ROI) of your ad set campaigns.

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Total clicks

The total clicks is a metric to measure the overall number of user interactions with your Facebook Ads. It includes clicks on different clickable elements such as headline links, call-to-action buttons, and so on. Track total clicks to get valuable insights into the level of interest and interaction that your Facebook advertisements generate.

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Unique clicks

A unique click is a distinct user who clicks on your ads and lands on your page. The number of unique link clicks gives you a clear understanding of the unique traffic your campaign is driving. By tracking unique clicks, you can evaluate the success of your campaigns, namely how well they generate interest and capture the attention of potential leads.

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Cost per click (CPC)

Cost per click (CPC) shows the average cost incurred for each click on your ads within your Facebook Ads campaigns. By monitoring CPC through our Facebook Ads dashboard, you can get valuable insights into the efficiency of your ad campaigns in driving user engagement and, therefore, optimize your bidding strategies for maximum return on investment (ROI).

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Click-through rate (CTR)

CTR or click-through rate represents the ratio between the clicks and impressions your ads receive. Tracking CTR allows you to gauge how attractive and relevant your ads are to users' search queries.  The analysis and the following improvement of CTR will increase the likelihood of converting clicks into desired actions, such as website visits or conversions.

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Total actions

An action is an engagement that users perform with your ad including clicks, video views, and many others. Total actions as a metric allow you to understand how engaging and hence efficient your ads are. Track total actions to assess the success of your ad campaigns, identify areas for improvement, and optimize your ad strategy.

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Cost per action (CPA)

CPA or cost per action represents the average cost incurred for each action completed by a user in response to your Facebook Ads. The actions can include sign-ups, video views, ecommerce purchases, and so on. Track CPA to understand and measure the cost-effectiveness of your Facebook advertising efforts and make informed decisions about budget allocation.

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Action rate

Action rate is a metric used to measure the level of user engagement within your Facebook Ads. It shows the percentage of users who performed an interaction with an ad in relation to the total number of ad impressions. Tracking the action rate provides valuable insights into the engagement level and how your ads are resonating with your target audience.

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Conversions: signups

A conversion refers to a completed interaction with a Facebook ad. Signups are basically conversions by the users who completed the registration process, such as creating an account, subscribing to a service, etc. Tracking sign-ups provides a clear measure of how well your ads engage and persuade users to complete the desired action of signing up.

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Purchases

A purchase is a conversion event that can be represented by a completed purchase of an item, subscription plan, or another asset by a user who interacted with your ads. Tracking purchases provides you with valuable insights into the revenue generated and allows you to evaluate the conversion success of your advertising efforts.

Frequently asked questions
Yes, it is! Our Facebook Ads dashboard template is GDPR compliant and follows the best practices for data security. The data from Facebook Ads is loaded to the dashboard by the Coupler.io integration, which, in turn, provides the highest level of safety for your private information.
To maintain this level of data security, make sure to keep your report configuration in compliance with GDPR or any other relevant data protection regulations.
With our dashboard template, you obtain a comprehensive overview of your Facebook Ads campaign performance. This allows you to track key metrics, such as click-through rate, cost per click, ad spend, and more.
The proper analytics results in insights into which campaigns are performing well and which ones need optimization. With this dashboard, you can make data-driven decisions to refine your ad strategy, improve the campaigns’ effectiveness, and so on.
Yes, we designed our Facebook Ads dashboard with the idea of making it a flexible, user-friendly analytical tool. Both beginners and experienced advertisers or PPC experts will find it easy to navigate and understand how to work with the dashboard. The template also has a prebuilt data connector that automatically loads data from Facebook Ads to the dashboard.
More experienced advertising experts can customize the dashboard to their specific needs and access in-depth campaign insights. It’s easy to replace metrics or update the visual style of the dashboard to fit your branding. It also allows you to easily share the results with stakeholders or clients.
The Facebook Ads dashboard can refresh data as frequently as every 15 minutes. You can customize the schedule of data refresh to meet your requirements. To do this, you need to update the schedule configuration of the Coupler.io data connector with a few clicks.
You don’t need any technical skills to set up the Facebook Ads dashboard and connect it to the data source. We've designed it to deliver the best user experience without causing any trouble.
You only need to follow the provided instructions to go through the setup process. The dashboard will update itself automatically based on the preferred schedule to give you up-to-date insights into your ads performance.
Yes, the built-in data connector by Coupler.io allows you to load data from multiple Facebook Ads accounts. To do this, you’ll need to slightly tweak the configuration of the importer by adding one more source that is connected to another account. After that, you can consolidate data from two or more accounts into your Facebook Ads dashboard.
Yes, you can. Our Facebook Ads dashboard is designed in Looker Studio, which allows you to export data in two formats: CSV or Excel.
At the same time, it’s more efficient to export data directly from Facebook Ads to your destination for further analysis. You can do this with Coupler.io, which supports different destination apps, including Google Sheets, Microsoft Excel, BigQuery, and Power BI.

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Enjoy your dashboard!