Quick overview of Google Ads dashboard
Track the progress of your KPIs for a specified reporting period and derive insights into how you can optimize decision-making.
Your ad spending must stay within the budget, so keep your finger on the pulse with the help of the essential ad cost metrics.
Maximize your campaign impact and effectiveness to make sure each dollar counts and your conversions are going up.
Analyze performance by campaign to understand which are the most profitable and allocate your ad budget wisely.
Acquire peace of mind with the interactive Google Ads dashboard
Ready-to-use analytical tool
Start tracking key metrics without any complex setups. Connect the dashboard to your Google Ads account with just a few clicks following instructions inside.
Automated data refreshment
With Coupler.io under the hood, get the charts populated with the latest data from your Google Ads account. Set up the desired refresh frequency, up to every 15 minutes.
Customize the template to fit your needs by adjusting metrics, visuals, etc. Easily share Google Ads campaign insights with stakeholders at the click of a button.
Check out the Coupler.io dashboards gallery
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The requested dashboard is not in our gallery. Contact us for a customized solution.
Metrics you can track with the
Google Ads dashboard
An impression is every display of your ad to users on the Google search engine or YouTube. Track the total number of impressions to understand the reach and visibility of your search ads. Compare impressions with other key metrics to assess how engaging your ads are to your target audience.
CPM indicates the average cost for every 1,000 impressions of your Google ads served. Assess the efficiency of your advertising campaign and make informed decisions about allocating your budget to the campaigns to improve your return on advertising spend (ROAS).
An action or interaction in Google Ads is the main user action associated with an ad format, such as clicks, video views, and other engagements. Track the total number of interactions to understand the level of engagement of your ads.
Cost per action or CPA indicates the average cost for each action completed by a user, be it a sign-up, video view, item purchase, etc. Tracking CPA allows you to evaluate the efficiency of ad campaigns for desired user actions.
A click is the most widespread user action in Google Ads that can cover clicks on headline links, call-to-action buttons, ad extensions, or any other clickable elements. Track total clicks and derive the click-to-conversion rate to understand the efficiency of your ads.
Cost per click or CPC indicates the average cost for each click on your ads. This metric calculates the money you spend to get users to your website or landing page. Monitor the cost-per-click rate to evaluate and optimize your bidding strategies.
Click-through rate or CTR is the ratio between clicks and impressions of your ads. This metric shows how attractive and relevant your ad is to a user's search query. Track CTR to identify ads with lower engagement rates and tune them to enhance relevance to the user’s search intent.
A conversion is a completed action that is essential to your business. Conversions could be represented with sign-ups, purchases in the ecommerce store, form submissions, etc. Track conversions to evaluate the cost-effectiveness of your ad campaigns and refine your targeting strategies.
Conversion rate is a percentage of the average number of conversions per interaction. It provides insights into the conversion value of your ad campaigns and measures their return on investment (ROI). Make data-driven decisions about budget allocation, optimization of ads, and the efficiency of your landing pages and conversion processes.
Total amount spent displays all the expenses on your advertising campaigns during a specific period. This metric allows you to monitor your advertising budget and avoid overspending. Amount ad spend is also essential to evaluate the overall ROI of your ad campaigns, as well as optimize ROAS.