Google Ads dashboard
for reporting and analytics
Enjoy our intuitive and user-friendly Google Ads dashboard template designed in Looker Studio to unlock the power of data-driven decision-making. Get all the essential performance metrics at your fingertips. Measure the effectiveness of your campaigns in real-time and get the insights to elevate your ads efficiency.
How to start using your Google Ads dashboard
Create a Coupler.io account. A free 14-day trial is available, no credit card is required.
Click a link to create a copy of a connector between your Google Ads account and Looker Studio.
Click ‘Connect’ to import the data to the newly created data source in Looker Studio.
Once the import is complete, click the ‘Create report’ button to start using your Google Ads dashboard.
Take the hassle out of data analysis and reporting with Coupler.io
Manage and analyze your Google Ads data like a pro - all in one place! Build custom reports, and access important metrics to help you make better decisions to drive business growth.
Easily export and combine data from the apps you use
Organize your data to focus on what matters most
Get analysis-ready data to build insightful dashboards
Automate and refresh your data on a schedule
Acquire peace of mind with the interactive Google Ads dashboard
Our ready-to-use Google Ads marketing dashboard is designed to simplify your workflow and enable you to focus on what matters most - driving results.
Ready-to-use analytical tool
Start tracking key metrics such as cost per click, conversion rate, and others without any complex setups. Run actionable analytics with a ready-to-use tool that only needs to be connected to your Google Ads account.
Seamless integration with Google Ads
Connect the dashboard to your Google Ads account with just a few clicks. Follow an intuitive setup flow to make a copy of the template, synchronize it with Google Ads, and get the charts populated with the latest data.
Clear insights by visualizing performance
Use data visualization elements to present Google Ads campaign performance. Quickly grasp the essential insights and KPIs for a specified date range to optimize your decision-making.
Decision-making powered by data
Get a comprehensive overview of key Google Ads metrics to make informed decisions. Identify successful strategies or bottlenecks, uncover areas for improvement and optimization of your ad campaigns
Dashboard customization flexibility
Adjust the Google Ads dashboard to your liking using the customization options provided by Looker Studio. Tailor the template to meet your specific needs by adding/removing metrics, tuning visual elements, and so on.
Optimized data sharing and collaboration
Share insights into your Google Ads campaign performance with stakeholders at the click of a button. Facilitate real-time collaboration within marketing teams with the help of your interactive Google Ads dashboard.
Coupler.io made it easy to create dashboards and reports from different data sources. The sync is reliable and the user experience is amazing.
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Metrics you can track with the Google Ads dashboard
An impression is every display of your ad to users on the Google search engine or YouTube. Track the total number of impressions to understand the reach and visibility of your search ads. Compare impressions with other key metrics to assess how engaging your ads are to your target audience.
CPM indicates the average cost for every 1,000 impressions of your Google ads served. Assess the efficiency of your advertising campaign and make informed decisions about allocating your budget to the campaigns to improve your return on advertising spend (ROAS).
An action or interaction in Google Ads is the main user action associated with an ad format, such as clicks, video views, and other engagements. Track the total number of interactions to understand the level of engagement of your ads.
Cost per action or CPA indicates the average cost for each action completed by a user, be it a sign-up, video view, item purchase, etc. Tracking CPA allows you to evaluate the efficiency of ad campaigns for desired user actions.
A click is the most widespread user action in Google Ads that can cover clicks on headline links, call-to-action buttons, ad extensions, or any other clickable elements. Track total clicks and derive the click-to-conversion rate to understand the efficiency of your ads.
Cost per click or CPC indicates the average cost for each click on your ads. This metric calculates the money you spend to get users to your website or landing page. Monitor the cost-per-click rate to evaluate and optimize your bidding strategies.
Click-through rate or CTR is the ratio between clicks and impressions of your ads. This metric shows how attractive and relevant your ad is to a user's search query. Track CTR to identify ads with lower engagement rates and tune them to enhance relevance to the user’s search intent.
A conversion is a completed action that is essential to your business. Conversions could be represented with sign-ups, purchases in the ecommerce store, form submissions, etc. Track conversions to evaluate the cost-effectiveness of your ad campaigns and refine your targeting strategies.
Conversion rate is a percentage of the average number of conversions per interaction. It provides insights into the conversion value of your ad campaigns and measures their return on investment (ROI). Make data-driven decisions about budget allocation, optimization of ads, and the efficiency of your landing pages and conversion processes.
Total amount spent displays all the expenses on your advertising campaigns during a specific period. This metric allows you to monitor your advertising budget and avoid overspending. Amount ad spend is also essential to evaluate the overall ROI of your ad campaigns, as well as optimize ROAS.
Delve into ad performance analytics with the ready-to-use Google Ads dashboard
Unlock the power of PPC and digital marketing analytics with Coupler.io. Explore our user-friendly Google Ads reporting tool that seamlessly integrates with your existing workflow. The template provides a pre-designed framework to dive deep into your PPC campaigns, measure key metrics, and extract valuable insights.
The dashboard also has the built-in Google Ads connector by Coupler.io to incorporate your campaign data with a few simple clicks, helping to save time and effort. Leverage the power of data-driven decision-making to optimize your costs and maximize return on investment.