Quick overview of the Website traffic from YouTube dashboard
Visualize traffic over time to spot trends and assess the effectiveness of your YouTube channel in attracting potential customers to your website.

Track e-commerce purchases and purchase revenue to measure the effectiveness of your video content in driving sales.

Review key metrics to see which pages attract the most traffic and conversions and optimize your site structure accordingly.

Use the dashboard to get a clear view of monthly performance metrics, enabling you to track progress, set goals, and plan future campaigns.





Acquire peace of mind with the interactive YouTube traffic performance dashboard
Streamlined setup process
Get started quickly with the Looker Studio YouTube traffic performance dashboard. Easily connect your Google Analytics 4 data and begin tracking key metrics without complicated configurations.
Real-time data updates
Stay up-to-date effortlessly with automated data refresh. Configure the dashboard to update at your preferred frequency, ensuring you can always access the latest insights from your YouTube channel.
Customizable reporting
Tailor the dashboard to your specific needs. Adjust metrics, visuals, and layouts to create a personalized reporting tool that simplifies sharing YouTube channel performance with your team or stakeholders.
No need to build a YouTube traffic performance dashboard from scratch.
Use the fully automated template!
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Metrics you can track with the YouTube traffic performance dashboard
Total users
Total users represent the number of unique visitors to your site. You can use this metric to evaluate your audience size and track the growth of your channel's reach over time. It's a fundamental metric for understanding overall audience engagement.
Sessions
Sessions indicate the total number of interactions by users during a given period. This metric helps you understand how frequently visitors engage with your site, providing insight into audience interest and content effectiveness.
Average session duration
Average session duration measures the average time users spend on your site per session. This metric can help you evaluate the engagement quality, showing how compelling your content is to visitors.
Bounce rate
Bounce rate shows the percentage of visitors who leave after viewing only one page briefly. A high bounce rate may suggest that your landing pages or content need improvement to retain visitors and encourage deeper site exploration.
Key events
Key events track users' specific actions, such as video plays or sign-ups. This metric is crucial for assessing how effectively your content prompts user interaction and helps refine engagement strategies.
E-commerce purchases
E-commerce purchases count the total number of transactions completed through your site. You can use this metric to evaluate the success of your e-commerce strategies and identify trends in customer buying behavior.
Purchase revenue
Purchase revenue shows the total income generated from e-commerce transactions. This metric helps you understand the financial impact of your content and marketing efforts, guiding your business growth strategies.
Key event rate
Key event rate measures the frequency of specific user actions in relation to overall visitors. This metric can help you identify the most engaging content or features, allowing you to optimize your site for better user interaction.
