Instagram business dashboard template for Looker Studio
Elevate your Instagram analytics with the Looker Studio Instagram Business Dashboard. Designed for multi-profile analysis, this template offers a centralized view of your Instagram activities. Follow our guide to integrate and start analyzing effortlessly.
Data sources used
Quick overview of the Looker Studio Instagram Business Dashboard
Use the dashboard to compare metrics like Reach and Impressions across multiple Instagram profiles you manage.
Monitor fluctuations in Likes, Shares, and Comments to understand how engagement evolves over time.
Dive deeper into follower statistics to tailor content according to your audience's preferences and demographics.
Evaluate how different types of posts, including Reels, perform in terms of Impressions, Plays, and overall engagement.
Acquire peace of mind with the interactive Instagram business dashboard
Instant analytics dashboard
Kickstart your key metrics tracking effortlessly. Follow the straightforward instructions to link the dashboard to your Instagram profiles in just a few clicks.
Seamless data updates
With Coupler.io at the core, your charts are continuously updated with the latest data from your Instagram activities. Choose your preferred refresh frequency, even as frequent as every 15 minutes.
Personalized template
Tweak metrics and visuals to adapt the template to your requirements. Effortlessly share Instagram business insights with stakeholders at the click of a button.
No need to build a Instagram business dashboard from scratch.
Use the fully automated template!
Check out the Coupler.io dashboard gallery
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Metrics you can track with the Instagram business dashboard
Impressions
Impressions show the total number of times your posts have appeared to users. You can use this metric to measure the visibility of your content on Instagram, guiding you to understand how often your audience sees your posts.
Followers
The Followers metric counts the total number of people who have subscribed to follow your Instagram profile. You can use this data to track the growth of your audience over time, which is essential for measuring brand expansion and engagement strategies.
Followers reach rate
Followers Reach Rate indicates the percentage of your followers who see your posts. It helps you gauge the effectiveness of your content among your existing audience, directing your content strategy to increase engagement.
Reach
Reach measures the total number of unique users who see your content. You can use this metric to assess how far your content is traveling beyond your current followers and pinpoint how well it penetrates the wider Instagram audience.
Likes
Likes are a direct indicator of what your audience enjoys about your content. You can use this metric to identify high-performing posts and understand what types of content resonate best with your audience, helping you to refine your future posts.
Shares
Shares reflect the number of times users have shared your posts. This metric helps you understand the virality of your content, encouraging you to create more shareable posts to increase your reach and impact.
Comments
Comments count the interactions your posts generate in terms of user replies. You can use this metric to gauge audience engagement and initiate conversations, fostering a community around your brand.
Website clicks
Website clicks track how many times users have clicked the link to your website from your Instagram profile. This metric is crucial for understanding how well your Instagram presence drives traffic to your website, allowing you to optimize your call-to-action placement and content.
Get directions
‘Get directions’ counts the number of times users have clicked to get directions to your business location from your Instagram page. This metric is useful for local businesses looking to increase physical store visits from Instagram users.
Plays for reels
Plays for reels shows how many times users have played your Instagram reels. This metric helps you evaluate the performance of your video content, providing insights into user preferences for engaging with dynamic and creative video formats.
