Website traffic from YouTube - performance analysis dashboard template for Google Sheets
Analyze your website traffic from YouTube with a performance dashboard in Google Sheets. Follow the easy instructions to make a copy of the template and link it to Google Analytics 4 to track key metrics and generate informative visualizations.
Data sources used
Quick overview of the Website traffic from YouTube - performance analysis dashboard in Google Sheets
Monitor the number of total and new users to evaluate the effectiveness of your YouTube campaigns and adjust strategies to grow your audience.
Examine session duration and bounce rate to understand how engaging your YouTube-driven traffic is and identify areas for improving user interaction on landing pages.
Assess purchase revenue and key event conversions driven by YouTube traffic to optimize your content and measure the impact of your marketing efforts on business goals.
Acquire peace of mind with the interactive Website traffic from YouTube - performance analysis dashboard
Ready-to-use dashboard
Start analyzing YouTube traffic instantly without complex setups. Simply connect the dashboard to your Google Analytics 4 account following the instructions, and start tracking key metrics.
Automated data updates
Automatically keep your dashboard refreshed with the latest data from Google Analytics 4. Set up your desired refresh frequency, ensuring your reports stay accurate and up-to-date without manual intervention.
Fully customizable template
Tailor the dashboard to meet your reporting needs. Modify metrics and visuals or add additional data as required, and easily share YouTube traffic insights with your team or stakeholders with just a few clicks.
No need to build a Website traffic from YouTube - performance analysis dashboard from scratch.
Use the fully automated template!
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Metrics you can track with the Website traffic from YouTube - performance analysis dashboard
Total users
Total users shows the number of unique visitors driven to your site from YouTube. You can use this metric to track the overall size of your audience and evaluate how well your content attracts viewers.
New users
New users calculates the number of first-time visitors coming from YouTube. You can use this metric to measure the effectiveness of your campaigns in attracting new traffic and expanding your reach.
Sessions
Sessions tracks the number of individual visits to your site from YouTube traffic. You can use this to see how many times users engage with your content and evaluate their level of interaction.
Average session duration
Average session duration shows users' average time on your site per visit. You can use it to gauge how engaging your content is and identify which pages keep users interested the longest.
Purchase revenue
Purchase revenue shows the total revenue generated by users coming from YouTube. You can use this metric to track the financial impact of your YouTube campaigns on your overall business performance.
Key event
Key event tracks user actions on your site, which you selected from the drop-down list. You can use it to measure how often users engage with the most valuable elements of your content.
Users with key event
This metric shows the number of users who completed a selected key event. You can use it to understand how many users are engaging deeply with your site and taking meaningful actions.
User key event rate
User key event rate shows the percentage of users who triggered a selected key event on your site. You can use it to measure the effectiveness of your content in driving interactions and engagement.
