Migrate from
Supermetrics to
Coupler.io and Save
Up to 50% Annually
Coupler.io helps you migrate from Supermetrics and preserve your reports, sources, and data. You won’t have to worry about rebuilding dataflows with our flexible migration path.
Why migrate from Supermetrics to Coupler.io?
Fewer features.
Higher prices.
Get 50% off your annual plan.
Pro plan starting at $199/month.
Switching from
Supermetrics Pro Plan
$399
Only 10 data sources
Only 1 core data destination
Only 3 users
Switching to
Coupler Pro Plan
$199
400+ sources
9600+ integrations
SOC 2, HIPAA, GDPR compliance
No-code setup for non-technical teams
Unlimited users and data volume
What your migration to Coupler.io covers
Reports
Coupler.io supports 400+ data sources, including Google Ads, Meta, LinkedIn, GA4, Shopify, HubSpot, and most others Supermetrics covers.
Connect a source, pick a destination, and your data flows automatically – no formulas, manual exports, or developer required.
Dashboards
You'll get 230+ dashboard templates covering all your needs. The Supermetrics migration process lets you reconnect data sources, rebuild calculated fields, and adjust charts.
Have a custom dashboard that doesn't fit a regular template? Get in touch with Coupler.io to discuss your options.
AI Artifacts
If you use an AI integration like Claude or ChatGPT, the created artifacts can also be used with Coupler.io.
You’ll be able to get the same analytical capability with an AI layer that explains what the numbers actually mean for your business.
Stop overpaying for your data reports
How to Migrate from Supermetrics to Coupler.io
Option A: Simplified Migration
If your Supermetrics setup is mostly standard connectors sending data to spreadsheets or Looker Studio, you can typically complete the switch in a few days. Your existing reports keep running throughout.
You won't need developer support to switch from Supermetrics to Coupler.io:
- Audit your current sources, report destinations, and refresh schedules.
- Match each Supermetrics connector to its Coupler.io equivalent (our migration manager handles this).
- Set up your Coupler.io dataflows and validate outputs against your existing reports.
- Schedule the cutover date — your Supermetrics reports stay live until you're ready.
- Cancel Supermetrics once the new setup is confirmed.
Option B: Enterprise-Scale Migration
When you have 10+ reports and custom dashboards with complex Looker Studio setups, the migration requires additional focus to fully transfer your data.
A dedicated team will help you recreate your data flows:
- Full audit of sources, reports, dashboards, scheduled refreshes, and any custom configurations.
- Prioritize by business impact: highest-value, lowest-complexity reports move first.
- Phased rebuild, starting with your most critical dataflows.
- Dashboard migration: Looker Studio connections require manual reconnection; custom builds are scoped separately.
- Parallel running period: both setups run simultaneously so you can validate before committing.
- Final cutover and Supermetrics cancellation once everything checks out.
How long does a typical migration take?
A lot depends on your initial setup. Based on Coupler.io's experience, these are the approximate estimates to replace Supermetrics with Coupler.io.
1–5 reports
Standard sources
Half a day – 2 days
5–10 reports
Mix of sources
2–5 days
10–20 reports
Some custom dashboards
1-2 weeks
20+ reports
Complex Looker Studio setups
3-4+ weeks
What does migration support look like
Dedicated migration manager from day one
Connector mapping handled for you
Existing reports stay live during migration
What people say about Coupler.io
Helpful tool for syncing data with Airtable
We were generating lots of data but had no easy way to access it. The Coupler.io team helped us gather it all into one place and derived lots of valuable insights.
Coupler.io's price is flat per plan and doesn't change based on how many destinations, sources, or accounts you connect. Supermetrics prices by destination, source, and user, so the number on the pricing page is usually a floor, not the final bill.
Coupler.io is used by marketing, finance, sales, ops, and agency teams on the same platform. Supermetrics is built primarily for marketing and ad-platform reporting.
Yes. Every answer traces back to a SQL calculation the Analytical Engine ran against your connected data, not a number the model generated on its own.
Yes, we offer migration help to reconnect your data sources.
We'll help you reconnect your sources and rebuild your core reports.
Yes. Every plan, including Free, is self-serve. No demo or sales call required to get started.
Coupler.io covers the marketing and ad-platform sources Supermetrics supports, plus finance, sales, and ops tools Supermetrics doesn't focus on, 400+ sources in total versus Supermetrics' 80+.
Start your migration today
Move your Supermetrics reports to Coupler.io without losing data. Every source and destination included, AI on every plan, and a migration path that rebuilds your dashboards for you.
