Transformation
You shape the data as you build the dataflow: filter, join, aggregate, name the columns, and describe what each dataset holds. The AI works from that structure, not from raw source tables.
Coupler.io: the Whatagraph alternative that puts your data where you work
Coupler.io sends your data to the BI tool you already use. Whatagraph keeps reporting inside its own dashboards. Getting your data out to your own BI tool is a premium, higher-tier extra.
Coupler.io: an alternative to Whatagraph built around portability
Coupler.io
Coupler.io connects your data to Looker Studio, Power BI, Sheets, or BigQuery on flat, published pricing, with an AI Agent that answers from real calculated numbers, included on every paid plan.
Best for:
marketing finance sales ops agenciesWant your data to land in Looker Studio, Power BI, Sheets, or BigQuery, not just inside one platform's UI;
Want flat, published pricing on every tier, billed monthly or annually;
Want an AI Agent that answers questions with a number it actually calculated, not just generated;
Don't want per-source credit math as you add clients.
Whatagraph
Whatagraph builds polished, in-platform white-label reports with your own domain, priced with Max and Prime tiers starting from €699/month billed annually for teams that don't need their raw data in an external BI tool.
Best for:
agencies marketersWant polished, in-platform white-label reports with your own domain;
Have the budget for its Max or Prime plan (from €699/month, billed annually);
Don't need your raw data in an external BI tool day to day.
AI that answers from your real data
Ask a question. Get an answer you can trace back to a real number, not a guess.
The AI Layer You Control
What sits underneath every answer
Context
Context is the dataset and column descriptions you write once that ship with every query. You write what your data means once, what each column represents and how datasets relate, and every AI query uses it.
Skills
Prebuilt templates for common questions, like revenue by channel or funnel drop-off, so the AI isn't reasoning from scratch each time.
What each tool does better for your business?
With Whatagraph
Whatagraph is built for agencies that want polished, branded reports without leaving the platform.
More built-in white-labeling for agencies that resell reporting as a product;
Custom domain, logo, and branded report emails are native to the platform;
Reports are built and viewed inside Whatagraph's own interface;
Best if you want a polished, in-platform white-label report and don't need the raw data elsewhere.
With Coupler.io
Coupler.io is built for teams that want their data portable, landing wherever their branding and workflow already live, with an AI Agent included on every paid plan.
Data lands in the BI tool your branding and workflow already live in: Looker Studio, Power BI, or Sheets;
No separate branding tier to unlock, because the branding is already yours;
You get the data itself, not just a report inside someone else's platform;
Best if you want data portable to wherever your team already works.
Coupler.io vs Whatagraph: feature by feature comparison
Feature
Coupler.io
Whatagraph
Public pricing
Published for every tier
Published for Max; Prime is custom
Self-serve sign-up
Yes, every plan incl. Free
Yes for Max trial; Prime needs a demo
All connectors on every plan
Yes, 400+ on every paid plan
Source-credit based, more credits at higher tiers
AI features
AI Agent, answers traced to SQL
Whatagraph IQ included; IQ+ and Agents are Prime/waitlist
Number of data sources
400+
50+ on Max, more on Prime
Data refresh frequency
Up to every 15 minutes
Not publicly specified by plan
Data transformation
Formula, filter, aggregate, append, join
Pre-made and custom transformations, currency exchange
Pricing comparison: Coupler.io vs Whatagraph Pricing
The Whatagraph pricing plans come down to two tiers, Max and Prime, both billed annually only.
Switching from
Whatagraph Max
$699
50+ source credits, white-label reports included;
Reporting lives in Whatagraph's own dashboards;
Annual billing only, no monthly option.
Switching to
Coupler.io Active Plan
$99
15 accounts · 3 destinations
Unlimited users and data volume
Data transformations, advanced dashboards
Coupler AI included
Whatagraph Prime
$Custom
100+ source credits, premium integrations;
Custom report domain and public API as add-ons;
Includes Looker Studio transfer; BigQuery is an add-on.
Coupler.io Pro Plan
$199
50 accounts · Unlimited destinations
Data transformations, advanced dashboards
Coupler AI included
Whatagraph Prime + Add-ons
Custom
Enterprise SLA, tailored onboarding, priority support;
SAML SSO as an add-on;
Custom report domain as an add-on.
Coupler.io Enterprise Plan
Custom
Refresh as fast as 15 minutes
Team and client workspaces, automations
Dedicated account manager
Who can benefit from Coupler.io?
Agencies
Manage data from multiple client accounts in one place. Reuse data flows, dashboards & analytical Skills, organize work in separate client spaces & scale reporting without rebuilding the setup for every client.
Finance teams
Bring accounting, billing, CRM & operational data together. Keep P&L, cash flow & performance reports current, with your metric definitions & business rules applied consistently across every analysis.
Marketing teams
Connect ad, analytics & CRM data in one automated workflow. Track campaign, funnel & revenue performance, then ask follow-up questions in Coupler.io or the AI tool your team already uses.
Data analysts
Prepare reusable datasets with visual transformations or SQL. Send trusted data to spreadsheets, BI tools, warehouses & AI, so teams can self-serve while you keep control of the underlying logic.
Coupler.io in numbers
200K+
Users, including Uber and Netflix
400+
Data sources on every paid plan
3
Certifications
SOC 2 Type II, GDPR, HIPAA
SOC 2 Type II, GDPR, HIPAA
$24
Starting price per month, published in full
Switching from Whatagraph?
We'll help you reconnect your data sources so your reporting keeps running while you move to a BI tool of your choice.
Frequently asked questions
Whatagraph builds and hosts reports inside its own platform. Coupler.io, as an alternative to Whatagraph, connects your sources and sends the data to the BI tool you already use, Looker Studio, Power BI, BigQuery, or Sheets, on every plan, plus an AI Agent that answers questions directly.
No. You report in your BI tool of choice: Looker Studio, Power BI, Sheets, or BigQuery — on every plan. Whatagraph works the other way around: reports are built and viewed inside its own dashboards, and exporting data to an external BI tool is a premium, higher-tier capability rather than the default.
Yes. The number is computed and verified by the Analytical Engine before the AI explains it, not generated by the model, so it's an answer you can stand behind in front of a client.
No. Coupler.io's pricing is flat per plan, with all sources included. There are no per-source credits that climb as you add clients, unlike Whatagraph's credit-based model.
Not the way Whatagraph does. Whatagraph does in-platform white-labeling well, with a custom domain and removed branding. Coupler.io's approach, as a Whatagraph alternative, is different: your data lands in your own BI tool, where your branding already lives.
It is possible, but a lot depends on your data and its amount. Our team will consult you individually based on your case.
Yes. Coupler.io is SOC 2 Type II certified and also complies with GDPR and HIPAA, with infrastructure hosted on Google Cloud. Whatagraph publishes GDPR compliance, EU data hosting, and ISO 27001 certification; we didn't find a public SOC 2 claim on its site.
