Connect LinkedIn Ads to Tableau

Take advantage of Coupler.io to track the LinkedIn Ads campaign performance in near real-time. With a couple of setup steps, your data will be imported to Tableau to simplify your reporting. A simple setup is needed to automatically export LinkedIn Ads to Tableau.

Step 1: Collect data
Start by coupling your LinkedIn Ads account to Coupler.io. Just follow the in-app instructions to allow the system access to your data.

Then, select the data type you wish to export for visualization and analysis in Tableau. Choose the preferred data from the list of available options on the drop-down:

• Ad Account Users
• Campaign Groups
• Campaigns
• Creatives
• Video Ads
• Report: Ad Analytics

If you need Report: Ad analytics, make sure to select the metrics and a dimension for your report. For example, you can choose impressions, reactions, clicks, and conversions as metrics and campaign as a dimension.

Specify the reporting period with the start and end dates.



Step 2: Organize & transform data
As soon as the connection with LinkedIn Ads is stabilized and the source settings are set, organize the selected data. Coupler.io provides a number of built-in modules for preparing data:

• Take a look at the previously selected data to explore its structure.
• Hide columns that are not critical for further analysis or cause perplexion.
• Indicate sorting criteria to organize data.
• Apply filters to highlight the most relevant data.
• Create new columns with custom metrics based on mathematical formulas.

Step 3: Load & Automate
As the final step, load data from LinkedIn Ads to Tableau. For that, keep your Tableau desktop application and web page with Coupler.io important open.

In Tableau, go to More... -> Web Data Connector.

Paste the following URL https://app.coupler.io/tools/tableau in the Web Data field.



In the destination settings, click Generate Link. Then, click Run to start the importer.

In the Tableau desktop app, paste the generated integration URL in the respective field.



To make data arrive in Tableau, click Get Data. Wait for a couple of moments and see how data flows from LinkedIn Ads to Tableau.

Automate your LinkedIn Ads data export to Tableau and simplify your reporting process with Coupler.io’s robust scheduling capabilities. This ensures consistency and accuracy of reports thanks to Coupler.io’s automatic data refresh feature. It also guarantees a constant supply of new data that converts into powerful insights. You can set flexible refresh intervals, ranging from every month to every 15 minutes. Additionally, customize your update schedule by specifying the days of the week, preferred times, and time zones.

Coupler.io empowers you to make data-driven decisions by keeping your data always up-to-date. This automation requires no human intervention and allows you to focus on creative tasks. For instance, you can optimize your marketing strategies and improve its overall performance.