Quick overview of the web analytics dashboard template
Monitor essential Google Analytics metrics for a specified reporting period and derive insights into how visitors interact with your website.
Dive into key characteristics of the users who visit your website, including their device, location, age, and gender.
Understand how users convert at each stage of your conversion funnel to act on bottlenecks.
Analyze pages by key web analytics metrics to understand which are the most engaging to turn visitors into customers.
Importance of the web analytics dashboard in three arguments
Ready-to-use analytical tool
Start tracking key metrics without any complex setups. Connect the dashboard to your Google Analytics 4 account with just a few clicks following the instructions inside.
Automated data refresh
With Coupler.io under the hood, get the charts populated with the latest data from your Google Analytics 4 account. Set up the desired refresh frequency, up to every 15 minutes.
Customize the template to fit your needs by adjusting metrics, visuals, etc. Easily share web analytics insights with stakeholders at the click of a button.
Check out the Coupler.io dashboard gallery
Understand how your Facebook or Instagram Ads campaigns impact brand awareness. Find a correlation between paid impressions and branded searches in Google. Check country by country with 2 simple charts to find where your Ad spend impacts the most.
Use a PPC dashboard designed for Google Sheets to track the performance of your campaigns across multiple advertising platforms.
Get a comprehensive PPC reporting tool to track the performance of your campaigns launched at multiple advertising platforms.
Get a detailed overview of the performance of your Google ads advertising campaigns to achieve your marketing goals better.
Effectively manage and optimize your Facebook advertising campaigns, reaching your target audience in a data-driven way.
Utilize a Power BI PPC dashboard for tracking and analyzing your advertising campaigns across multiple platforms.
Use the insights based on the data from GA4 to monitor your website traffic and discover which pages resonate most with your audience.
Optimize SEO with Looker Studio's dashboard for Google Search Console. Track page rankings, CTRs, and organic traffic efficiently.
Derive insights into how you can optimize your teams’ time efficiency with a ready-to-go analytics dashboard connected to Harvest.
Use a powerful Clockify analytics dashboard that provides insights into how you can increase the time efficiency of your teams.
Use the Google Calendar dashboard to analyze your meeting-related information and derive time insights
Access the performance of your Shopify ecommerce store and uncover critical insights into how to manage your orders effectively and increase revenue.
Get an overview of your revenue based on the data from QuickBooks and unlock in-depth insights to drive informed business decisions.
Monitor your Salesforce sales efforts with an overview of your opportunities, accounts, and campaigns. Track the key metrics, check how the team performs, and understand what drives your revenues.
Get a complete understanding of your HubSpot sales and dive deeper into open and closed deals. Track the team performance, see how sales shape up over time, and analyze what drives your results.
Analyze the key metrics of your sales department, drill down into particular deals, find the top performers, and stay on top of your Pipedrive sales.
Get a comprehensive overview of your revenue, monitor the status of your deals, and derive other insights with the help of a Salesforce sales dashboard.
Analyze events booked in Calendly to identify the most popular time slots and optimize your scheduling process. Align your calendar with demand to increase the performance of your team and processes.
Get a data-based perspective to make decisions for optimizing your LinkedIn Ads advertising campaigns and improving their performance.
Get insights into how viewers discover and interact with your videos, track content performance, key metrics, and define your YouTube strategy.
Analyze the critical sales metrics and key performance indicators from Pipedrive, including deal details, revenue, and pipeline health, to make strategic decisions.
Get an overview of the HubSpot sales metrics and KPIs to see how many deals are won or lost, how much revenue you generate, and derive other insights into pipeline health.
The requested dashboard is not in our gallery. Contact us for a customized solution.
Top metrics to include in the web analytics report
In Google Analytics, this metric represents how many times users saw a specific page or content. The same user can view the same page multiple times, and this will be included in the total number of pageviews. For example, if a user visits the same page 3 times, the views count will be 3.
A user is an individual identified by a unique identifier upon the visit to your website during a given time frame. One user can have multiple sessions, therefore, these metrics are separated. For example, 5 individuals may have 8 visits, but the total number of users is still 5.
New users are users who visit your website for the first time. They are identified by a unique tracking ID assigned to their browser in the selected date range. For example, if of three visitors, two access your site for the first time in a week, and one has already done this, they are counted as 2 new users.
A session is a visitor’s interaction or set of interactions that take place on your website. Each session is ended after a certain time frame of inactivity, usually 30 minutes. An example of a session is when a user visits your homepage, browses other pages, makes a purchase, and leaves.
The number of conversions is the number of times users completed specific actions that you’ve marked as important. You can have different conversion actions in Google Analytics. The most common conversions are purchases, form submissions, signups, page views, and others.
This metric shows the average number of views across all users. Views per user allows you to understand how many pages a user views on average. For example, if for 20 users, you have 60 page views, this means that an average user visits 3 pages on your website.
This metric shows the average length of a user’s session on your website. Session average duration provides insights into user engagement. Your goal is to make sure the session average duration is going up since this is an indicator of a better engagement of your website visitors.
Bounce means that a user starts a session but leaves your website without any interaction. Bounce rate is the percentage of such sessions of inactivity to the total number of users that have visited your website. For example, if you have 10 visits and 5 users left without interaction, the bounce rate is 50%.