Web Analytics dashboard template

A ready-to-use Web analytics dashboard template in Looker Studio connected to Google Analytics 4. Follow the enclosed instructions to activate the prebuilt data connector by Coupler.io and load your GA4 data to the dashboard in a few minutes.

Data sources used
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Quick overview of the web analytics dashboard template

Monitor essential Google Analytics metrics for a specified reporting period and derive insights into how visitors interact with your website.

Get a website visit overview image

Dive into key characteristics of the users who visit your website, including their device, location, age, and gender.

Derive insights on user categories image

Understand how users convert at each stage of your conversion funnel to act on bottlenecks.

Track conversion funnel image

Analyze pages by key web analytics metrics to understand which are the most engaging to turn visitors into customers.

Drill down into every page image
Get a website visit overview image
Derive insights on user categories image
Track conversion funnel image
Drill down into every page image

Importance of the web analytics dashboard in three arguments

Ready-to-use analytical tool icon

Ready-to-use analytical tool

Start tracking key metrics without any complex setups. Connect the dashboard to your Google Analytics 4 account with just a few clicks following the instructions inside.

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Automated data refresh

With Coupler.io under the hood, get the charts populated with the latest data from your Google Analytics 4 account. Set up the desired refresh frequency, up to every 15 minutes.

White-label template icon

White-label template

Customize the template to fit your needs by adjusting metrics, visuals, etc. Easily share web analytics insights with stakeholders at the click of a button.

No need to build a web analytics dashboard from scratch.
Use the fully automated template!

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The requested dashboard is not in our gallery. Contact us for a customized solution.

Top metrics to include in the web analytics report

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Views or pageviews

In Google Analytics, this metric represents how many times users saw a specific page or content. The same user can view the same page multiple times, and this will be included in the total number of pageviews. For example, if a user visits the same page 3 times, the views count will be 3.

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Users

A user is an individual identified by a unique identifier upon the visit to your website during a given time frame. One user can have multiple sessions, therefore, these metrics are separated. For example, 5 individuals may have 8 visits, but the total number of users is still 5.

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New users

New users are users who visit your website for the first time. They are identified by a unique tracking ID assigned to their browser in the selected date range. For example, if of three visitors, two access your site for the first time in a week, and one has already done this, they are counted as 2 new users.

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Sessions

A session is a visitor’s interaction or set of interactions that take place on your website. Each session is ended after a certain time frame of inactivity, usually 30 minutes. An example of a session is when a user visits your homepage, browses other pages, makes a purchase, and leaves.

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Conversions

The number of conversions is the number of times users completed specific actions that you’ve marked as important. You can have different conversion actions in Google Analytics. The most common conversions are purchases, form submissions, signups, page views, and others.

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Views per user

This metric shows the average number of views across all users. Views per user allows you to understand how many pages a user views on average. For example, if for 20 users, you have 60 page views, this means that an average user visits 3 pages on your website.

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Session average duration

This metric shows the average length of a user’s session on your website. Session average duration provides insights into user engagement. Your goal is to make sure the session average duration is going up since this is an indicator of a better engagement of your website visitors.

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Bounce rate

Bounce means that a user starts a session but leaves your website without any interaction. Bounce rate is the percentage of such sessions of inactivity to the total number of users that have visited your website. For example, if you have 10 visits and 5 users left without interaction, the bounce rate is 50%.

Frequently asked questions
Yes, security is a top priority when developing our web analytics dashboard template. The data connection between GA4 and the dashboard is implemented by Coupler.io using different secure protocols. In addition, the template relies on the robust security features of Google Analytics 4 and Looker Studio.
The access to the dashboard template is controlled through user authentication. This ensures that only authorized users can load the Google Analytics data to the dashboard. At Coupler.io, we also carry out regular security updates and compliance with industry standards to ensure the protection of your data.
A good web analytics report shall provide insights into user behavior, traffic performance, conversion rates, and so on. You can start with our web analytics dashboard template, which provides a comprehensive overview of key GA4 metrics. On one dashboard, you get information about page views, users, new users, session duration, bounce rate, and conversions.
It also makes sense to have charts and graphs showing the dynamics of specific metrics. For example, you can see how the conversion rate has changed over a specific period. This will let you consider seasonality and other factors in future activities.
Also important is the possibility to have a detailed page performance breakdown. We provide it on our web analytics dashboard template along with a capability to drill down performance by different criteria.
By default, the data in the dashboard is updated every 15 minutes. At the same time, the data connector by Coupler.io allows you to configure the automatic data refresh according to your preference. You can set the interval, days of the week, and time zone. This allows you to have access to the most recent data and make timely data-driven decisions.
No, you don’t need any technical skills or expertise to use this dashboard. We designed the template with a user-friendly interface and intuitive controls. You can easily navigate through different metrics, customize views, and interpret data without any specialized technical background. Follow the enclosed instructions to connect your Google Analytics 4 account and start using the dashboard.
Our web analytics dashboard template is white label. This means that you can easily customize it to your branding and specific reporting needs. You have the flexibility to modify, remove, and add metrics, visualizations, filters, charts, and even data sources. So, you can use our web analytics dashboard template as a foundation for more advanced and detailed reports.

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