Web Analytics dashboard template

A ready-to-use Web analytics dashboard template in Looker Studio connected to Google Analytics 4. Follow the enclosed instructions to activate the prebuilt data connector by Coupler.io and load your GA4 data to the dashboard in a few minutes.

Data sources used
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Quick overview of the web analytics dashboard template

Monitor essential Google Analytics metrics for a specified reporting period and derive insights into how visitors interact with your website.

Get a website visit overview image

Dive into key characteristics of the users who visit your website, including their device, location, age, and gender.

Derive insights on user categories image

Understand how users convert at each stage of your conversion funnel to act on bottlenecks.

Track conversion funnel image

Analyze pages by key web analytics metrics to understand which are the most engaging to turn visitors into customers.

Drill down into every page image
Get a website visit overview image
Derive insights on user categories image
Track conversion funnel image
Drill down into every page image

Importance of the web analytics dashboard in three arguments

Ready-to-use analytical tool icon

Ready-to-use analytical tool

Start tracking key metrics without any complex setups. Connect the dashboard to your Google Analytics 4 account with just a few clicks following the instructions inside.

Automated data refresh icon

Automated data refresh

With Coupler.io under the hood, get the charts populated with the latest data from your Google Analytics 4 account. Set up the desired refresh frequency, up to every 15 minutes.

White-label template icon

White-label template

Customize the template to fit your needs by adjusting metrics, visuals, etc. Easily share web analytics insights with stakeholders at the click of a button.

No need to build a web analytics dashboard from scratch.
Use the fully automated template!

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Frequently asked questions
Yes, security is a top priority when developing our web analytics dashboard template. The data connection between GA4 and the dashboard is implemented by Coupler.io using different secure protocols. In addition, the template relies on the robust security features of Google Analytics 4 and Looker Studio.
The access to the dashboard template is controlled through user authentication. This ensures that only authorized users can load the Google Analytics data to the dashboard. At Coupler.io, we also carry out regular security updates and compliance with industry standards to ensure the protection of your data.
A good web analytics report shall provide insights into user behavior, traffic performance, conversion rates, and so on. You can start with our web analytics dashboard template, which provides a comprehensive overview of key GA4 metrics. On one dashboard, you get information about page views, users, new users, session duration, bounce rate, and conversions.
It also makes sense to have charts and graphs showing the dynamics of specific metrics. For example, you can see how the conversion rate has changed over a specific period. This will let you consider seasonality and other factors in future activities.
Also important is the possibility to have a detailed page performance breakdown. We provide it on our web analytics dashboard template along with a capability to drill down performance by different criteria.
By default, the data in the dashboard is updated every 15 minutes. At the same time, the data connector by Coupler.io allows you to configure the automatic data refresh according to your preference. You can set the interval, days of the week, and time zone. This allows you to have access to the most recent data and make timely data-driven decisions.
No, you don’t need any technical skills or expertise to use this dashboard. We designed the template with a user-friendly interface and intuitive controls. You can easily navigate through different metrics, customize views, and interpret data without any specialized technical background. Follow the enclosed instructions to connect your Google Analytics 4 account and start using the dashboard.
Our web analytics dashboard template is white label. This means that you can easily customize it to your branding and specific reporting needs. You have the flexibility to modify, remove, and add metrics, visualizations, filters, charts, and even data sources. So, you can use our web analytics dashboard template as a foundation for more advanced and detailed reports.

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