How a global non-profit automated digital performance tracking with Coupler.io, saving 8+ hours/month

Industry

Global non-profit (digital comms)

What we did

Automated flows from GA4, LinkedIn, IG, FB, Mailchimp into Google Sheets + Looker Studio

Outcomes

8+ hours saved monthly, dashboards went live in days, improved impact visibility and reporting speed

Industry

Global non-profit (digital comms)

What we did

Automated flows from GA4, LinkedIn, IG, FB, Mailchimp into Google Sheets + Looker Studio

Outcomes

8+ hours saved monthly, dashboards went live in days, improved impact visibility and reporting speed

About the organization

Cherie Blair Foundation is a global non-profit organization delivering community-focused programmes around the world. Their marketing and communications team manages multiple digital campaigns and stakeholders, requiring timely and accurate performance reporting.

The Challenge

Manually collecting and compiling data from sources like LinkedIn, Instagram, Mailchimp, and GA4 was slow and prone to errors. Without a centralized data hub, the team lacked a holistic view of their impact-affecting campaign efficiency, decision-making, and stakeholder reporting.

Lulu Nunn

Head of Communications

“We needed a way to track our reach and performance across platforms-without spending hours stitching data together.

The Solution

Coupler.io enabled automated data flows from all key digital sources into Google Sheets, which then powered their Looker Studio dashboards. Consultants completed the setup in just a few days, giving the team real-time visibility into campaign performance.

Lulu Nunn

Head of Communications

“Coupler gave us the gift of time and confidence. It connects all our channels into one real-time dashboard view that delivers trustworthy, real-time insights that free us to focus on impact, not admin.

Results & Impact

With the new dashboards in place, the organization anticipates saving a minimum of 8+ hours/month in manual work. Even more importantly, they now have a reliable, automated foundation for evidence-based decisions, impact storytelling, and internal transparency.

Outcomes:

• ⏱ Estimated time savings: 8+ hours/month

• 📊 Unified data from LinkedIn, GA4, Instagram, Mailchimp, and more

• 🔄 Live dashboard reporting via Google Looker Studio

• 🚀 Freed up time for strategy and campaign optimization