The Supermetrics alternative:
pay less and gain more

All destinations, one plan
AI-powered platform
Coupler logo
vs
vs
supermetrics
πŸ† Voted 4.9/5 on Capterra πŸ”’ SOC2 & GDPR compliant 🌍 Trusted by 1M+ users worldwide

Supermetrics alternative feature comparison table

Feature
Coupler.io
Supermetrics*
Data sources
233 (all plans)
171 (plan-limited)
Unified UI to manage all destinations
present One tool, one price
absent Multiple tools, higher cost
Data refresh
Every 15 minutes
Daily + on-demand
Data transformation
Advanced
Basic
Data blending from multiple sources
present Yes
present Yes
Dashboard templates
165
98
Dataset templates
78 (single- & multi-source, available in all destinations)
Basic single-source, supported by specific destinations only
AI-Generated insights
present Yes
absent No
AI Tool integration
present Claude, ChatGPT
absent None
Webhooks & automation
present Yes
absent No
*Competitor feature information is based on publicly available data as of 2 September 2025.

Why choose Coupler.io over Supermetrics?

Coupler.io has everything you need to work with data in one platform powered
by AI and built to boost your performance.

Unified platform experience icon

Unified platform experience

An all-in-one interface for all your data flows. Keep full visibility and control with a clear overview of everything in one place. Fix issues faster, spend less time managing tools, and focus on driving value from your data.

Transparent & predictable pricing icon

Transparent & predictable pricing

Clear pricing plans with all features listed upfront. No extra fees for users, destinations, or data sources. Choose the tier that fits your needs and know exactly what you're paying for.

Built-in AI intelligence icon

Built-in AI intelligence

AI meets your data inside Coupler.io. With native AI insights and built-in ChatGPT and Claude integrations, you can ask questions, spot patterns, and generate summaries instantly. No coding or tool switching required. Turn real-time data into clear, actionable insights faster.

More data set & dashboard templates icon

More data set & dashboard templates

165 dashboard and 78 dataset templates will help you get started faster and achieve maximum productivity. Simplify your data workflows and streamline reporting with proven layouts. What used to take days now takes minutes.

Exploring alternatives to Supermetrics?

Whether you're currently using Supermetrics or just exploring your options, Coupler.io delivers greater value with flexible pricing that fits your budget. Get a custom-tailored offer with advanced features at a cost that works for you!

Get an Offer
Help center illustration

Supermetrics pricing vs. Coupler.io: transparent & predictable costs

Coupler.io offers simple pricing with unlimited data sources and destinations, and no extra fees.
Choose the solution that scales with you!

πŸ‘€ Audience
Single person in a department/ Personal use
Business Owner / Solo Digital Marketer
Small Marketing Team / Freelance Professional
Marketing Analyst + Marketing Team
Marketing agency / Data-Heavy SME
πŸ”Ž Requirements
  • 1 user
  • Daily data refresh
  • 2 data sources
  • 2 destinations
  • 1 user
  • Daily data refresh
  • 7 data sources
  • 2 destinations
  • 5 users
  • Daily data refresh
  • 10 data sources
  • 2 destinations
  • 5 users
  • Hourly refresh
  • 15 data sources
  • 4 destinations (incl. BI tools & data warehouse)
  • 15 users
  • Frequent updates
  • 25+ data sources
  • 6 destinations (incl. BI tools, Excel & data warehouse)
πŸ’΅ Coupler.io Cost
πŸ† $24/mo
Personal
πŸ† $99/mo
Pro
πŸ† $99/mo
Pro
πŸ† $199/mo
Team
πŸ† $499/mo
Business
πŸ’΅ Supermetrics Cost**
$326/mo
Growth + destination extras
Custom
Business
Custom
Business
Custom
Business
Custom
Business
πŸ† Why Coupler
Supermetrics Starter plan lacks daily refresh and is limited to 1 destination only, forcing upgrade to Growth plan plus paid destination extras.
For users needing more than 5 data sources, Supermetrics provides a Business plan with custom pricing. Lower-tier plans do not support adding additional data sources.
Transparent pricing and includes native AI-generated insights directly within dashboards.
Open pricing, advanced data transformations, multiple BI & data warehouse systems integrations, webhooks support.
Predictable pricing; unlimited users, sources, destinations and data volume; frequent updates (every 15 minutes), instant AI tools connectivity.
πŸ‘€ Audience
Single person in a department/ Personal use
πŸ”Ž Requirements
  • 1 user
  • Daily data refresh
  • 2 data sources
  • 2 destinations
πŸ’΅ Coupler.io Cost
πŸ† $24/mo
Personal
πŸ’΅ Supermetrics Cost**
$326/mo
Growth + destination extras
πŸ† Why Coupler
Supermetrics Starter plan lacks daily refresh and is limited to 1 destination only, forcing upgrade to Growth plan plus paid destination extras.
πŸ‘€ Audience
Business Owner / Solo Digital Marketer
πŸ”Ž Requirements
  • 1 user
  • Daily data refresh
  • 7 data sources
  • 2 destinations
πŸ’΅ Coupler.io Cost
πŸ† $99/mo
Pro
πŸ’΅ Supermetrics Cost**
Custom
Business
πŸ† Why Coupler
For users needing more than 5 data sources, Supermetrics provides a Business plan with custom pricing. Lower-tier plans do not support adding additional data sources.
πŸ‘€ Audience
Small Marketing Team / Freelance Professional
πŸ”Ž Requirements
  • 5 users
  • Daily data refresh
  • 10 data sources
  • 2 destinations
πŸ’΅ Coupler.io Cost
πŸ† $99/mo
Pro
πŸ’΅ Supermetrics Cost**
Custom
Business
πŸ† Why Coupler
Transparent pricing and includes native AI-generated insights directly within dashboards.
πŸ‘€ Audience
Marketing Analyst + Marketing Team
πŸ”Ž Requirements
  • 5 users
  • Hourly refresh
  • 15 data sources
  • 4 destinations (incl. BI tools & data warehouse)
πŸ’΅ Coupler.io Cost
πŸ† $199/mo
Team
πŸ’΅ Supermetrics Cost**
Custom
Business
πŸ† Why Coupler
Open pricing, advanced data transformations, multiple BI & data warehouse systems integrations, webhooks support.
πŸ‘€ Audience
Marketing agency / Data-Heavy SME
πŸ”Ž Requirements
  • 15 users
  • Frequent updates
  • 25+ data sources
  • 6 destinations (incl. BI tools, Excel & data warehouse)
πŸ’΅ Coupler.io Cost
πŸ† $499/mo
Business
πŸ’΅ Supermetrics Cost**
Custom
Business
πŸ† Why Coupler
Predictable pricing; unlimited users, sources, destinations and data volume; frequent updates (every 15 minutes), instant AI tools connectivity.
**Pricing is based on publicly available Supermetrics rates for the USA as of 2 September 2025. Rates in other regions may differ, and exchange rates fluctuate daily.

What Can Coupler.io help you do?

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Automate your data integrations

Connect over 233 sources with zero coding required to analyze your data, optimize operations, and drive smarter decisions.

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Schedule automatic data refreshes

Set up a custom schedule for data updates from monthly to every 15 minutes and eliminate manual work.

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Prepare & shape your data effortlessly

Preview, clean, and enhance your data before sending it to its destination. Add custom calculated columns and combine multiple sources using append or join modes for a unified dataset.

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Supercharge your data with AI

Connect Coupler.io to ChatGPT or Claude and feed your business data directly into prompts. Build smarter reports, automate decisions, and generate insights. All in real time.

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Leverage dashboard templates

Choose from 165 single- and multi-source templates to create visualizations that update automatically to fit your marketing and business needs.

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Unlock AI-driven insights

Access built-in AI analysis and smart recommendations directly within dashboard templates to surface trends, spot risks, and uncover opportunities to drive faster, better business decisions.

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Use prebuilt dataset templates

Prepare reports in minutes with prefilled settings and get fast, easy, and reliable results every time.

These aren’t just our words. They’re real results

That’s what teams achieve with Coupler.io: save time, cut costs, grow revenue and more..

40-60h/mo

Reduction of manual work

5%

Boost in Profit Margin

$60k/year

Cost savings on reporting

11%

Increase in total sales

What Coupler.io users have to say

β€œSo useful! Saves me $400/mo and a lot of headache! It is giving me greater insight into my financials and paid ad data without any extra work.

Devyn G., Marketing consultant
capterra
star star star star star

4.9/5

β€œHelped solve data processing issues, and customer service is 10/10. It is extremely easy to use, and allows us to extract data from multiple sources.

Luke A., Account Executive in Advertising
capterra
star star star star star

4.9/5

Supermetrics vs Coupler.io: summary

Coupler.io

Coupler.io

A single, all-in-one platform to manage and automate your data flows with 233 supported sources, 15-minute refreshes, advanced data transformations, and built-in Al capabilities. Offers 240+ dashboard and dataset templates. With transparent pricing, an extensive feature set and ease of use, it helps teams of all sizes get accurate, actionable insights faster and with less hassle.

Supermetrics

Supermetrics

A marketing data platform that enables data integration through several tools that support specific destinations. It connects to 171 data sources. Offers hourly data refreshes (including on-demand on the Business tier), basic transformations, and 98 dashboard templates. With an established market presence, it serves marketing teams who need reliable data connections and prefer specialized tools over unified platforms.

Who chooses Coupler.io as their core data intelligence platform?

From freelance marketers and business owners to agencies and SME teams, Coupler.io helps transform and elevate your data analytics and reporting workflows.

Digital Marketing Professionals & Freelancers

Analyze campaign performance across channels: from SEO to paid ads, all in real time. Understand what’s working, optimize spend, and improve ROI with ease.

Start free trial
roles/marketing image

Marketing Agencies

Automate reporting for multiple clients, connect dozens of sources, and build customized dashboards. All while saving hours on manual work.

Start free trial
roles/data-analysis image

Marketing Analysts

Centralize marketing data and uncover insights that shape more innovative strategies. Deliver reports, forecasts, and recommendations that drive the company forward.

Start free trial
roles/sales image

Small Business Owners

Connect data from all the tools that run your business, from sales to operations, and track performance in one place. Stay in control, spot trends early, and act with confidence.

Start free trial
roles/data-engineering image

Sales, Finance & Beyond

Turn scattered spreadsheets and disconnected tools into live reports and dashboards with actionable insights with no data team required. Automate reporting and free up time for strategy, forecasting, and decision-making that deliver real results.

Start free trial
roles/finance image
Frequently asked questions
Coupler.io offers transparent pricing without hidden fees, more data sources (233 vs 171), built-in AI insights and AI connectivity, advanced data transformation capabilities, prebuilt dataset templates, and more.
Coupler.io offers transparent, flat-rate pricing starting at $24/month with all data sources and destinations included. Supermetrics pricing starts at $33.83/month but quickly escalates with destination, user, and data source extras, often costing 3-5x more for equivalent functionality.
Yes! Our experts provide free setup assistance to help you seamlessly transition your data flows, dashboards, and reports from Supermetrics to Coupler.io.
Our comparison is based on publicly available pricing, feature documentation, and verified user reviews from platforms like G2 and Capterra, updated as of 2025.
Coupler.io supports all primary Supermetrics data sources plus additional tools, giving you more integration options in one platform.

What are other perks Coupler.io
has to offer?

⚑️ 24/7 Responsive Support   βš‘️ Custom Onboarding
⚑️ Account Manager   βš‘️ Data Analytics Services
General disclaimer: All competitor information presented here is for comparison purposes only and is based on publicly available sources and research as of 2 of September 2025. While we strive for accuracy, Coupler.io makes no representations or warranties regarding the completeness or continued accuracy of this information.