The Porter Metrics Alternative
for Unified Reporting

410+ data sources
11 plus 2 AI destinations
Coupler logo
vs
vs
porter-metrics
πŸ† Voted 4.9/5 on Capterra πŸ”’ SOC2 & GDPR compliant 🌍 Trusted by 1M+ users worldwide

Porter Metrics alternative feature comparison table

Feature
Coupler.io
Porter Metrics*
Data sources
416
19
Data destinations
12 + 5 AI
2
Data refresh
Up to every 15 minutes
Up to every hour
(supported in Google Sheets destination only)
Data transformation
present Yes
absent No
(only in the data destination)
Data blending from multiple sources
present Yes
present Yes
Dashboard templates
416
120
Dataset templates
78
(single- & multi-source, available in all destinations)
21
(single data source)
AI Integrations
present Claude, ChatGPT, Cursor, Perplexity, Gemini
present ChatGPT query builder
*Competitor feature information is based on publicly available data as of 2 September 2025.

Why choose Coupler.io over Porter Metrics?

Coupler.io has everything you need to work with data in one platform powered by AI
and built to boost your performance.
Unlimited data sources & integrations icon

Unlimited data sources & integrations

Coupler.io supports 416 data sources across all plans and 13 data destinations, including 2 AI tools. Connect everything from marketing platforms to BI tools without compromise. No need to split workflows. Every source and destination is covered.
All-in-one, easy-to-use platform icon

All-in-one, easy-to-use platform

Coupler.io lets you automate reporting, build dashboards, and manage data flows all in one platform. No need to switch tools for each step; connect, transform, and visualize your data in one seamless workflow.
Built-in AI intelligence icon

Built-in AI intelligence

AI meets your data inside Coupler.io. Ask questions, spot patterns, and generate summaries instantly with our built-in AI agent and extensive AI integrations (ChatGPT, Claude, etc.). No coding. Just clear, actionable insights from your real-time data.
More dataset & dashboard template icon

More dataset & dashboard template

184 dashboard and 78 dataset templates will help you get started faster and achieve maximum productivity. Simplify your data workflows and streamline reporting with proven layouts. What used to take days now takes minutes.

Exploring alternatives to Porter Metrics?

Whether you’re currently using Porter Metrics or just exploring your options, Coupler.io delivers greater value with flexible pricing that fits your budget. Get a custom-tailored offer with advanced features at a cost that works for you!

Get an Offer
Help center illustration

Compare Porter Metrics pricing for different use cases

Coupler.io offers simple pricing with unlimited data sources and destinations, and no extra fees.
Choose the solution that scales with you!

πŸ‘€ Audience
Single person in a department/ Personal use
Business Owner / Solo Digital Marketer
Small Marketing Team / Freelance Professional
Marketing Analyst + Marketing Team
Marketing agency / Data-Heavy SME
πŸ”Ž Requirements
  • 1 user
  • Daily data refresh
  • 2 data sources
  • 2 destinations
  • 1 user
  • Daily data refresh
  • 7 data sources
  • 2 destinations
  • 5 users
  • Daily data refresh
  • 10 data sources
  • 2 destinations
  • 15 users
  • Hourly refresh
  • 25 data sources
  • 4 destinations (incl. BI tools & data warehouse)
  • 50 users
  • Frequent updates
  • 50 data sources
  • 6 destinations (incl. BI tools, Excel & data warehouse)
πŸ’΅ Coupler.io Cost
$24/mo
Starter
$99/mo
Active
$199/mo
Pro
$199/mo
Pro
Custom
Business
πŸ’΅ Porter Cost**
$25/mo
2 accounts
$87/mo
7 accounts
$150/mo
10 accounts
$187.50/mo
15 accounts
$312.50/mo
25 accounts
πŸ† Why Coupler
Coupler.io offers lower cost and better value.
Coupler.io offers more templates, built-in blending (extra cost with Porter).
Although Porter is more affordable, it is limited to just 2 data destinations. Coupler.io, on the other hand, supports up to 50 accounts compared to Porter’s 10 and provides a far more extensive suite of AI features.
Coupler.io includes advanced data transformations, BI & data warehouse integrations, and webhooks support. Porter supports 2 data destinations only.
Porter is limited to 19 data sources and just 2 destinations, while Coupler.io supports more than 380 data sources, 17 destinations, and offers 15-minute data refresh intervals.
πŸ‘€ Audience
Single person in a department/ Personal use
πŸ”Ž Requirements
  • 1 user
  • Daily data refresh
  • 2 data sources
  • 2 destinations
πŸ’΅ Coupler.io Cost
$24/mo
Starter
πŸ’΅ Porter Cost**
$25/mo
2 accounts
πŸ† Why Coupler
Coupler.io offers lower cost and better value.
πŸ‘€ Audience
Business Owner / Solo Digital Marketer
πŸ”Ž Requirements
  • 1 user
  • Daily data refresh
  • 7 data sources
  • 2 destinations
πŸ’΅ Coupler.io Cost
$99/mo
Active
πŸ’΅ Porter Cost**
$87/mo
7 accounts
πŸ† Why Coupler
Coupler.io offers more templates, built-in blending (extra cost with Porter).
πŸ‘€ Audience
Small Marketing Team / Freelance Professional
πŸ”Ž Requirements
  • 5 users
  • Daily data refresh
  • 10 data sources
  • 2 destinations
πŸ’΅ Coupler.io Cost
$199/mo
Pro
πŸ’΅ Porter Cost**
$150/mo
10 accounts
πŸ† Why Coupler
Although Porter is more affordable, it is limited to just 2 data destinations. Coupler.io, on the other hand, supports up to 50 accounts compared to Porter’s 10 and provides a far more extensive suite of AI features.
πŸ‘€ Audience
Marketing Analyst + Marketing Team
πŸ”Ž Requirements
  • 15 users
  • Hourly refresh
  • 25 data sources
  • 4 destinations (incl. BI tools & data warehouse)
πŸ’΅ Coupler.io Cost
$199/mo
Pro
πŸ’΅ Porter Cost**
$187.50/mo
15 accounts
πŸ† Why Coupler
Coupler.io includes advanced data transformations, BI & data warehouse integrations, and webhooks support. Porter supports 2 data destinations only.
πŸ‘€ Audience
Marketing agency / Data-Heavy SME
πŸ”Ž Requirements
  • 50 users
  • Frequent updates
  • 50 data sources
  • 6 destinations (incl. BI tools, Excel & data warehouse)
πŸ’΅ Coupler.io Cost
Custom
Business
πŸ’΅ Porter Cost**
$312.50/mo
25 accounts
πŸ† Why Coupler
Porter is limited to 19 data sources and just 2 destinations, while Coupler.io supports more than 380 data sources, 17 destinations, and offers 15-minute data refresh intervals.
**Pricing is based on publicly available Porter Metrics rates for EU countries as of 2 September 2025.

What Can Coupler.io help you do?

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Automate your data integrations

Connect over 416 sources with zero coding required to analyze your data, optimize operations, and drive smarter decisions.

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Schedule automatic data refreshes

Set up a custom schedule for data updates from monthly to every 15 minutes and eliminate manual work.

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Prepare & shape your data effortlessly

Preview, clean, and enhance your data before sending it to its destination. Add custom calculated columns and combine multiple sources using append or join modes for a unified dataset.

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Supercharge your data with AI

Connect Coupler.io to ChatGPT or Claude and feed your business data directly into prompts. Build smarter reports, automate decisions, and generate insights. All in real time.

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Leverage dashboard templates

Choose from 165 single- and multi-source templates to create visualizations that update automatically to fit your marketing and business needs.

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Unlock AI-driven insights

Access built-in AI analysis and smart recommendations directly within dashboard templates to surface trends, spot risks, and uncover opportunities to drive faster, better business decisions.

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Use prebuilt dataset templates

Prepare reports in minutes with prefilled settings and get fast, easy, and reliable results every time.

These aren’t just our words. They’re real results

That’s what teams achieve with Coupler.io: save time, cut costs, grow revenue and more..

40-60h/mo

Reduction of manual work

5%

Boost in Profit Margin

$60k/year

Cost savings on reporting

11%

Increase in total sales

What Coupler.io users have to say

β€œSo useful! Saves me $400/mo and a lot of headache! It is giving me greater insight into my financials and paid ad data without any extra work.

Devyn G., Marketing consultant
capterra
star star star star star

4.9/5

β€œHelped solve data processing issues, and customer service is 10/10. It is extremely easy to use, and allows us to extract data from multiple sources.

Luke A., Account Executive in Advertising
capterra
star star star star star

4.9/5

Porter Metrics vs Coupler.io: summary

Coupler.io

Coupler.io

A single, all-in-one platform to manage and automate your data flows with 416 supported sources, 15-minute refreshes, advanced data transformations, and built-in AI capabilities. Offers 240+ dashboard and multi-source dataset templates. With transparent pricing, an extensive feature set and ease of use, it helps teams of all sizes get accurate, actionable insights faster and with less hassle.

Porter Metrics

Porter Metrics

A no-code data integration tool that connects to 19 data sources, offers hourly data refreshes for Google Sheets, and provides data blending (as an add-on) plus 140+ dashboard and single-source dataset templates. It’s best suited for users with modest data needs, limited destination requirements (only two supported), and no need for advanced features. Its affordable pricing also makes it a practical option for personal use.

Who chooses Coupler.io as their core data intelligence platform?

From freelance marketers and business owners to agencies and SME teams, Coupler.io helps transform and elevate your data analytics and reporting workflows.

Digital Marketing Professionals & Freelancers

Analyze campaign performance across channels: from SEO to paid ads, all in real time. Understand what’s working, optimize spend, and improve ROI with ease.

Start free trial
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Marketing Agencies

Automate reporting for multiple clients, connect dozens of sources, and build customized dashboards. All while saving hours on manual work.

Start free trial
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Marketing Analysts

Centralize marketing data and uncover insights that shape more innovative strategies. Deliver reports, forecasts, and recommendations that drive the company forward.

Start free trial
roles/sales image

Small Business Owners

Connect data from all the tools that run your business, from sales to operations, and track performance in one place. Stay in control, spot trends early, and act with confidence.

Start free trial
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Sales, Finance & Beyond

Turn scattered spreadsheets and disconnected tools into live reports and dashboards with actionable insights with no data team required. Automate reporting and free up time for strategy, forecasting, and decision-making that deliver real results.

Start free trial
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Frequently asked questions
Coupler.io offers much more data sources (416 vs 19), over 6Γ— more data destinations (13 vs 2), faster refresh intervals supported by all data destinations (every 15 min vs hourly), advanced data transformations, ready-to-use dashboards with built-in AI insights, and full automation/webhook support. You also get 24/7 customer support compared to standard 8/5 business hours at Porter Metrics.
It depends on your needs, but Coupler.io often delivers better value for money.
  • Small setups: Porter may be slightly cheaper.
  • Teams & data-heavy use: Coupler.io includes all features (AI Agent and AI Integrations, data blending and transformations, etc.) at no extra cost, while Porter, for instance, requires an add-on for data blending.
Yes, Coupler.io supports all of Porter’s data sources and destinations, plus hundreds more, including 11 standard and 2 AI destinations, compared to just 2 destinations from Porter Metrics.
For agencies or teams handling multiple clients, large datasets, or complex reporting, Coupler.io is the better choice due to its support, scalability, automation, and wider integration network.

What are other perks Coupler.io
has to offer?

⚑️ 24/7 Responsive Support   βš‘️ Custom Onboarding
⚑️ Account Manager   βš‘️ Data Analytics Services
General disclaimer: All competitor information presented here is for comparison purposes only and is based on publicly available sources and research as of 2 of September 2025. While we strive for accuracy, Coupler.io makes no representations or warranties regarding the completeness or continued accuracy of this information.