Quick overview of LinkedIn Ads dashboard
Monitor your KPIs to derive insights essential for wise and efficient decision-making.
Take a look at your campaign performance from a funnel perspective to understand where you need to focus your efforts.
Make an in-depth analysis of each campaign to identify the most and least performant and allocate your marketing efforts wisely.
Understand which campaigns generate the most leads to spend ad budget more efficiently.
Acquire peace of mind with the interactive LinkedIn Ads dashboard
Ready-to-use analytical tool
Start tracking key metrics without any complex setups. Connect the dashboard to your LinkedIn Ads account with just a few clicks following instructions inside.
Automated data refresh
With Coupler.io under the hood, get the charts populated with fresh data from your LinkedIn Ads account. Set up the desired refresh frequency, up to every 15 minutes.
Customize the template to fit your needs by adjusting metrics, visuals, etc. Easily share LinkedIn Ads campaign insights with stakeholders at the click of a button.
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Get a data-based perspective to make decisions for optimizing your LinkedIn Ads advertising campaigns and improving their performance.
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Metrics you can track with the LinkedIn Ads dashboard
Each occurrence of your ad being displayed to users on LinkedIn is considered an impression. The total number of impressions allows you to evaluate the reach and visibility of your search ads on the LinkedIn social media platform. Monitoring this essential metric is crucial to gauge the effectiveness of your ad strategy and expand brand awareness.
Cost per impression is usually inappreciable, therefore marketers go with the CPM metric - cost per thousand impressions as this shows how much every 1,000 ad impressions on LinkedIn costs you. Tracking CPM with the help of our LinkedIn Ads dashboard is essential to gauge the effectiveness of your budget and optimize return on advertising spend (ROAS).
The amount spent metric, also known as ad spend, shows how much you’ve spent on running your LinkedIn Ads campaigns. This performance indicator is widely used in the calculation of related metrics such as CPC or CPM. It’s imperative for you to monitor the total amount spent to maintain cost control and measure the return on investment of your advertising strategy.
A user click is an indicator of the user’s interaction with clickable elements of your ad, such as CTA buttons, headlines, etc. The number of clicks allows you to understand the attractiveness of your LinkedIn advertisements and their relevance to your audience. This metric is also important to see the overall performance of user interactions with your ad set.
CTR or click-through rate is the percentage of users who clicked on clickable elements of your LinkedIn ads relative to the total number of impressions. The value of the CTR on our LinkedIn Ads dashboard is that it lets you measure the engagement and relevance of your ads to the audience. With CTR, you can identify low-performing ads to optimize messaging and visuals.
Cost per click defines the average cost incurred for each user click on a clickable element of your ads. Tracking CPC on our LinkedIn Ads dashboard lets you assess the cost efficiency of your campaigns and maximize the value of your investments. It’s also beneficial to optimize your bid strategies, refine targeting, and identify areas of opportunity.
Every completed action taken by a user after interacting with your advertisements is defined as a conversion. Conversions can cover signups, purchases, file downloads, etc. Tracking and knowing the total number of conversions allows you to measure the efficiency of your ad campaigns and make respective decisions to maximize the outcomes you aim to achieve.
Conversion rate is the percentage of conversions out of the total number of impressions. You can monitor the conversion rate on our LinkedIn Ads dashboard to assess the effectiveness of your campaign objectives. Tracking the conversion rate allows you to optimize your conversion funnel and enhance the overall conversion effectiveness for better marketing outcomes.
LinkedIn Ads allow you to collect even more quality leads from your ads with seamless pre-filled lead generation forms. The number of lead form opens shows how often users opened your lead gen forms. With this metric, you can understand the efficiency and relevance of your lead form and optimize its CTA or visual if necessary.
Once a user opens a lead form, it becomes pre-filled with their professional information from their LinkedIn profile, including contact info, company name, etc. The next click on the form sends this information which defines the user as a lead. The number of leads as a metric is available on our LinkedIn Ads dashboard, so you can track the efficiency of your forms.
Yes, our LinkedIn Ads dashboard template is GDPR-compliant. The data flow from LinkedIn Ads to the dashboard is powered by Coupler.io, a data automation platform. It provides the highest level of security for your sensitive data. In addition, Looker Studio and LinkedIn Ads have their own security measures and compliance features.
When using the template, make sure that your custom configuration of the dashboard meets GDPR or other relevant data protection regulations.
Our dashboard gives you an overview of all the KPIs essential to track the performance of your LinkedIn Ads campaigns. The analysis of CPC, CTR, conversions, engagements, and other metrics allows you to identify which campaigns are successful and which require additional optimization.
The dashboard will give you valuable insights and become a tool for your decision-making driven by data. As a result, you’ll be able to optimize the effectiveness of your LinkedIn Ads campaigns and achieve your set goals.
Our LinkedIn Ads dashboard can refresh data as frequently as every 15 minutes. If you don’t need this close to real-time data refresh frequency, you can easily adjust it.
Optionally, you can customize your refresh schedule by selecting days of the week, time zone, and time preferences. For this, configure the schedule at the pre-setup Coupler.io data connector.
No, you don’t need to be a tech-savvy user to start using our LinkedIn Ads dashboard. The template has an intuitive setup flow which is well described in the enclosed instructions. Follow the instructions to configure the connection to LinkedIn Ads and load data to your dashboard in just a few minutes.
Our dashboard template allows you to access all the metrics available on LinkedIn Ads. You'll get insights into various aspects of your advertising, including dynamics of engagements, ad cost efficiency, top-performing campaigns, and so on. With this information, you’ll be able to understand how your campaigns in LinkedIn Ads perform and identify areas for improvement.
Yes, you can export data from the LinkedIn Ads dashboard in two formats: CSV or Excel. However, you can also get data directly from LinkedIn Ads to another destination with Coupler.io. It allows you to export information to Google Sheets, Microsoft Excel, BigQuery, and Power BI to have the best analytics or reporting experience.