Why integrate Google Analytics 4 to Excel
Perform advanced analysis and predictions
Get more out of your data. Pull data from Google Analytics 4 to Excel and leverage advanced Excel formulas to extract valuable insights. Monitor the performance of your advertising campaigns and build prediction models to anticipate future outcomes. Drill down into your metrics, spot trends, and abnormalities, and understand better who your audience is. Analyze historical data in a blink of an eye.
Automatically populate reports
Import the fresh data into your reports with no effort on your side. Integrate GA4 with Excel and set up fully-automated imports of analytics into your workbook. Derive precisely the data you need and manipulate it with the existing formulas. Automatically pull data from the other apps you use, be it for sales, marketing, accounting, or others. Combine it all into comprehensive reports you can use yourself and share with stakeholders.
Build dashboards and advanced visualizations
Create near-real-time analytical dashboards in Excel. Use the GA4 to Excel integration to import and refresh the underlying data without any involvement on your end. Build dashboards, charts, and visualizations in Excel or plug that data directly into BI tools for more advanced analysis. Take advantage of native integration with Power BI or connect the data in Excel to the likes of Tableau or Looker.
What can you import with the GA4 - Excel integration
Pull the complete analytics of your advertising campaigns. Export Google Analytics 4 to Excel for an easy overview of your ongoing and completed campaign. Check individual stats for each - CPC, ROI, conversions, and more. Drill down into the details of each campaign, learn what worked for your audience, and improve future advertising efforts.
Set up a GA4 to Excel integration and automatically fetch your content stats into a workbook. Monitor which channels drive traffic to your site and which underperform. Pick up the top-performing articles and aim to reproduce their success with the new content. Analyze the content conversion over time and pick up any spikes and drops.
Track the completion of predefined events and monitor how conversions change over time. Export Google Analytics 4 to Excel and build entire funnels in your workbook. Monitor how users move from one stage to another, find bottlenecks and prioritize improvements. Run experiments and monitor their effectiveness from within your Excel.
Collect many other dimensions and metrics once you integrate GA4 with Excel. Fetch audience demographics, new and returning visitors, traffic sources, page referrers, purchases, engagements, and more.
How to integrate GA4 with Excel
Step 1. Select Google Analytics 4 as a source for your data and connect your account30 seconds
Step 2. Pick the metrics and dimensions for your report1 minute
Step 3. Connect your OneDrive or SharePoint account and choose a workbook for your import1 minute
Step 4. Decide on the schedule for data refreshes30 seconds
Step 5. Save and run the importer5 seconds
Set up multiple integrations to count on every day
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