Why integrate Google Analytics 4 with BigQuery
Get more out of your data
Fetch GA4 reports with the set of dimensions and metrics that make the most sense for you. Import Google Analytics 4 to BigQuery and bring all these reports directly into your data warehouse. Clean the data, aggregate it, find correlations, build forecasting models, and a lot more with advanced BigQuery functions. You don’t need to worry about working with outdated data again.
Consolidate all data in a data warehouse
Integrate GA4 with BigQuery and set up further data imports from the apps you use. Pull all business analytics into a single project to retrieve more insightful information every time you run a query. Connect your website analytics with the data from a CRM, advertising platforms, accounting or time-tracking tools, and more. Make BigQuery a single source of truth for your business.
Fuel dashboards and reports
Leverage the GA4 to BigQuery integration to bring all your vital analytics into a data warehouse. Plug that data into data visualization tools, taking advantage of native integrations with Looker and Looker Studio, or opting for the likes of Tableau. Build extensive dashboards or populate recurring reports automatically. Update your data automatically on the schedule that works best for you.
What data can you export with this GA4 - BigQuery integration
Monitor how your advertising performs by pulling all the relevant data from Google Analytics 4 to BigQuery. Complement it with the ads data pulled from Facebook, LinkedIn, or Google ads and compare various advertising channels with ease. Monitor how each campaign performs or look at each channel as a whole. Calculate the key metrics, such as CPC, ROI, LTV, and more.
Set up a GA4 to BigQuery integration to bring the aggregated events data into your tables. Monitor how conversions shape up over time. Evaluate various experiments with clear, easily queriable data. Build up entire product funnels, refresh them on schedule and load the data into dashboards. Pull up accounts meeting certain criteria and serve them a personalized offer.
Reproduce various GA reports on website visitors with an automated GA4 to BigQuery integration. Collect sessions, traffic sources, landing pages, bounce rates, and a lot more. Track the performance of your content, find the top performers, and figure out what works best for your audience. Analyze how users jump from one page to another and optimize your funnels in an informed way.
Pull dozens of other metrics and dimensions from Google Analytics 4 and combine them freely into meaningful reports. Fetch audience demographics, referrers, first-user statistics, online store analytics, search terms, and more.
How to integrate GA4 with BigQuery
Step 1. Pick Google Analytics 4 as a source for your data and connect your Google account30 seconds
Step 2. Decide on the metrics and dimensions for your import30 seconds
Step 3. Set up BigQuery as a data destination and choose where to import the data2 minutes
Step 4. Specify the schedule for data refreshes30 seconds
Step 5. Save and run the importer5 seconds
Set up multiple integrations to count on every day
Looking to import data from Shopify, Clockify, Jira, or any other app? Not a problem. Use Coupler.io to link a data source to BigQuery to automate workflows and leverage the power of spreadsheets across all your projects!